From 5,000 to 5,000,000App Distribution Best

Practices

Yael Podmazo Director of Matomy Germany

Alexander KuznetsovDirector of Revolver Marketing

Matomy Media Group specializes in delivering performance based results to the game industry and provides game publishers and developers a multichannel gateway to global game distribution.

Launched

Employees Worldwide

Countries

Registered Media

Sources

Customers

Ad

Impressions/month

2007

380

85

16,000

1,500

60B

Matomy has 7 years of experience working with many Tier 1 web, mobile and cross platform titles and offers full integration with all tracking solutions.

WE DELIVER RESULTS

MOBILEMobitTM:

proprietarytracking tool

DISPLAYMedia buy, Exchanges, networks &

SSPs

VIRTUALCURRENCY

+3m conversionsa month

EMAILMARKETING375m emails

sent per month

DOMAIN

MONETIZATIO

N610m UV per

month in December 2013

SEARCHSEO/SEM, textlinks solutions

SOCIAL2.3bn

impressions a month

VIDEO2bn

impressions in December

2013

CUSTOMER

ONE POINT OF CONTACT

PERFORMANCEMARKETINGPLATFORM

Big Data

Matomy’s Multi Channel Approach

MATOMY is one of the few digital performance-based marketing companies able to deliver campaigns across 8 media channels

Diverse Media Mix, Vast Global Reach

+60B Monthly Impressions

1,000 Active Websites

+10,000 Registered Affiliates

COST OF ACQUISITION CONTINUES TO RISE

Large publishers with big marketing budgets have inflated the US CPI’s year-over-year mainly due to the over saturation of the app stores.

APPS TYPES – FREEMIUM THE WAY TO GO

Freemium apps that offer in-app purchases are growing at a fast and steady rate on android

APPS TYPES – FREEMIUM THE WAY TO GO

Freemium apps that offer in-app purchases are growing at a fast and steady rate on android

GAMES CONTINUE TO RULE

In Q1 2014, Games accounted for almost 90% of Google Play app revenue, up from around 80% in Q1 2013

Who is theTarget

Audience

KNOW YOUR PLAYERS

The type of game will define your users • Casual• Poker• Strategy• Sport• Simulation

CASUAL GAME DEMOGRAPHICS

POKER AND STRATEGY GAME DEMOGRAPHICS

DEFINE YOUR KPI’S

Volume

1st/3rd day retention

In-app purchases

VOLUME - GET ME USERS NOW

RETENTION

IN-APP PURCHASES

IN-APP PURCHASES

Choosing the Right Channel

PAID DISTRIBUTION CHANNELS

DISPLAY

FACEBOOK

SEARCH

GDN

APP WALL

VIDEO

INCENTIVIZED

APP DISTRIBUTION APP

EMAIL WEB TO MOBILE

PRE-INSTALL

DISPLAY

Media BuyingRTB

Pre landers Interstitials Interactive banners &

interstitials

SOCIAL

Smart Targeting Custom AudienceDeep LinksLookalike Audience

SOCIAL

Reengagement

Remarketing

SOCIAL

GDNGoogle recently announced new features (already in beta) designed to help mobile app developers increase visibility, push more app downloads, and increase engagement within downloaded apps*.

*on Android only

VIDEOThe fastest growing online marketing tool today. View and Download- Google Play- YouTube- Facebook- iOS 8

VIDEOThe fastest growing online marketing tool today.

Before you make a video:1. Know who you are targeting2. Write a detailed script3. Keep it short to avoid skipping4. Show characters and gameplay5. Check the guidelines

Good Example

APP DISTRIBUTION APPS

A very good tool despite Apple’s ban on these sort of apps.

WEB TO MOBILEProvides the missing link between desktop and mobile use.

MOBILE OFFER WALL

IncentivizedNon incentivized

PRE INSTALL

Get your app installed on Pre owned phone

TRACKING IS CRUCIAL

CPI Success Story – Games

Launch a user acquisition campaign with an emphasis on high quality users.

375% boost in app installs from Nov to Dec 13.

OBJECTIVE STRATEGY RESULTS

ADVERTISER: GREE – Jackpot Slots

Implement a series of post-installation downstream events in the game and pinpoint the best performing channels

Q&A

Grow with us

Contact Us

https://www.facebook.com/revolvermarketing

www. revolvermarketing.ru

ka@revolvermarketing.ru

Alexander Kuznetsov

+7 (965) 345-23-88