2dehands.be / 2ememain.be MX Direct Ratecard Q4 2018€¦ · 2dehands.be - 2ememain.be in numbers 6 Index Contact 16 Automotive Targeting 13 Audience Targeting 9 Run of Site 8 Targeting

Media

MX

2dehands.be / 2ememain.be

Direct Ratecard Q4 2018

BRUSSELS

MOTORSHOW

OFFER

BE PRESENT ON THE BIGGEST AUTOMOTIVE WEBSITE IN BELGIUM DURING THE BIGGEST CAR EVENT OF THE YEAR

BRUSSELS MOTORSHOW 2019 OVERVIEW

Discover our packages which target the 5 main target groups of car brands.

• Millennials• Families• Luxury car buyers• Professionals• Motor Lovers

Packages based on insites research.

Pick these packages if you’re looking for specific products.

• Full Speed Package• Video Package• Impact Package• Native Package

• Cars• Vans• Motors• Car brand• Car type• Car model• Car sellers• Purchase intent

and many more...

• Millennials• Families • Luxury car buyers• Professionals• Motor Lovers

AUDIENCE PACKAGES

GUARANTEED

OTHER PACKAGES CPM OR CPC À LA CARTE PMP

RUN OF AUTOMOTIVE

AUDIENCES

NON-GUARANTEED

Not found what you’re looking for with our packages?

We can offer you a tailormade proposal.

Offer valid from December 2018 to March 2019

Media

MX

750.000Standard IAB ROS targeted on cars

below 15K

485.000 Mobile Interscroller targeted

on City Cars

475.000Native ad targeted on age 18-25

500.000Billboard/Half Page/Interscroller/

3D Cube targeted on luxury car brands

500.000Native ad targeted on luxury categories (boats, houses…)

700.000Standard IAB targeted on Cars +35K

1.000.000 Billboard/Half Page/Interscroller/

3D Cube targeted on vans

550.000 Standard IAB ROS targeted

on business categories

300.000Billboard/Half Page/Interscroller/

3D Cube targeted on motors

800.000 Standard IAB ROS

targeted on motors

300.000Native ad targeted on motors

Media value € 14.917

Net budget € 12.000

Impressions 1.710.000

Net CPM € 7,02




Net CPM € 6,96




Net CPM € 7,06




Net CPM € 7,74




Net CPM € 7,14

Conditions: Valid for campaigns running from December 2018 until March 2019 No additional discounts on net rates and package prices

MILLENNIALS FAMILIES WITH CHILDREN LUXURY CAR BUYERS PROFESSIONALS MOTOR LOVERS

AUDIENCE PACKAGES

DIRECT IO & PROGRAMMATIC GUARANTEED OFFER

500.000Billboard/Half Page/Interscroller/ 3D Cube targeted on Family Cars

525.000Native ad targeted on family related

categories (Kids/Toys)

700.000Standard IAB targeted on Cars 10-35K

20% DISCOUNT

20% DISCOUNT

20% DISCOUNT

20% DISCOUNT

20% DISCOUNT

BRUSSELS

MOTORSHOW

OFFER

1.500.000 2 weeks Masthead

(100% SOV on Cars homepage)

8.000.000 Standard IAB impressions on

automotive section

2.500.000Billboard/Half Page/Interscroller/3D Cube

impressions targeted on car brands or type

1.000.000 2 weeks Masthead

(100% SOV on Cars homepage)

230.000Takeover on automotive

250.000Billboard/Half Page/Interscroller/3D Cube

impressions targeted on car brands or type

1.030.000 Native ad targeted on

car brands or type

1.000.000 Native lead generator

on automotive




Net CPM € 4,17




Net CPM € 9,38




Net CPM € 13,51




Net CPM € 5,91

Conditions: Valid for campaigns running from December 2018 until March 2019 No additional discounts on net rates and package prices

FULL SPEED PACKAGE

VIDEOPACKAGE

IMPACTPACKAGE

NATIVEPACKAGE

OTHER PACKAGES

25% DISCOUNT

DIRECT IO & PROGRAMMATIC OFFER

1.180.000Inread Video impressions targeted on automotive

100.000Interscroller video targeted on

car brands or type

50% DISCOUNT

30% DISCOUNT

25% DISCOUNT

BRUSSELS

MOTORSHOW

OFFER

Media

MX

5

Natalie [email protected] +32 478 62 87 39

Valérie [email protected] +32 477 31 36 95

RATECARD Q3 2018

Sarah [email protected] +32 496 12 26 69

Kim [email protected] +32 485 86 70 81

2dehands.be - 2ememain.be in numbers 6

Index

Contact 16

Automotive Targeting 13

Audience Targeting 9

Run of Site 8

Targeting Possibilities 7

Male53%

Female47%

FR42%

NL58%

We reach 1/3 of the belgian

population

Car listings100.000

App visitorsper month

875.000

Unique Automotive browsers per month

2.200.000

Average 10 minutes

on site per visit

Desktop44%

Mobile44%

Tablet12%

Likes310.000

10.800.000unique

browsersper month

717.000 unique

browsersper day

Gender

Unique browsers

Devices

Language

Source: CIM January 2018 + Internal DWH

New ad per secondNew ads per minute

New ads per hourNew ads per day

New ads per month

1 6 0 3 5 0 0 8 5 0 0 02 6 0 0 0 0 0

Biggest reach on web in Belgium

3.200.000 Net reach/

Month

2DEHANDS.BE & 2EMEMAIN.BE IN NUMBERS 6

..

. .



Purchase intent

Seller Seller

Gender

Age

Constructionyear

Type

Price

Brand

Model

AUDIENCE TARGETING

Category Sociodemo Intent Automotive

AUTOMOTIVE TARGETING

Location

Level 2 TargetingSub-category (Each category can be targeted on an even deeper level)

Level 3 Targeting Sub-sub-category

Keywords Targeting

Price Targeting

Level 1 TargetingMain-category (choice between 40 different categories)

Buyer

TARGETING POSSIBILITIES 7

Media

MX

8



RATECARD Q3 2018



RUN OF SITE CPCDescription Size Device CPC

CPC ROS 728x90 160x600 120x600300x250 320x50 Native ad € 1,15

Native Lead generator Logo Call-to-action € 1,20

RUN OF SITE CPMDescription Impressions/month Size Device CPM

Standard IAB 650.000.000 728x90 160x600 120x600300x250 320x50 € 4,00

Native Ad/Native Lead GeneratorPlease contact our sales team

Text Image € 4,50

Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller

See technical specifications

€ 6,25

Inread video 3.500.000 € 8,00

Takeover ROS Please contact our sales team € 15,00

8RUN OF SITE 2DEHANDS.BE & 2EMEMAIN.BE

AUDIENCE TARGETING THE POSSIBILITIES ARE ENDLESS

PURCHASE AND SELLER INTENT TARGETING

AND MUCH MORE...

SOCIODEMO TARGETING: TARGET ON AGE, GENDER, LOCATION

TARGET MORE THAN 40 DIFFERENT CATEGORIES

ConstructionUpscaleLifestyleSports

9

Upscale buyers Immo sellers Movers

MoviesReal Estate Kids Business

Students LocationFamiliesYoung mothers

10 TARGETING ON CATEGORY LEVEL 1

Cars 2.264.233

Furniture 1.194.657

Construction 1.047.843

Car-Parts 888.651

Real Estate 675.579

Pets 590.332

Motorcycles 529.723

Antique & Art 497.785

Kids & babies 488.582

Clothes 487.623

Collections 424.300

Cycling 411.879

Computer & Game console 398.209

Garden 395.672

Audio, Video & TV 334.128

Sport&Fitness 324.801

Agriculture 317.356

Kitchen 316.221

Music 314.569

Electronic Devices 282.638

Camping 272.979

Toys 271.252

Telecom 264.207

Vans 240.056

Beauty & Health 233.238

Books & Comics 217.446

Hobby 214.094

Horse Riding 206.540

Jobs 191.769

Scooters 179.615

Business 179.092

Jewellery 169.041

Other 161.387

Holiday & Tourism 129.671

Photography 112.470

Boats 89.068

CD & Vinyl 69.618

DVD 53.771

Revalidation 49.383

Study 40.069

Radio Amateur 19.784

CATEGORY UNIQUE BROWSERS/MONTH CATEGORY UNIQUE BROWSERS/MONTH

?

10

Source: CIM January 2018

Media

MX

11



RATECARD Q3 2018



11 AUDIENCE TARGETINGCATEGORY LEVEL 1 AND SOCIODEMO TARGETING

Description Impressions/month Size Device CPM

Standard IAB

Please contactour sales team

728x90 160x600 120x600300x250 320x50 € 5,00

Native Ad/Native Lead Generator Text Image € 5,50



€ 7,75

Inread video € 10,00

Takeover € 18,75

CATEGORY LEVEL 1 CPCDescription Size Device CPC


Media

MX


Valérie [email protected] +32 477 31 36 95 Sarah [email protected] +32 496 12 26 69


CATEGORY LEVEL 2Description Impressions/month Size Device CPM

Standard IAB


728x90 160x600 120x600300x250 320x50 € 6,25

Native Ad Headline Image Body € 7,00



€ 9,75


Takeover € 23,50

12 AUDIENCE TARGETING

CATEGORY LEVEL 3 AND SELLER/PURCHASE INTENT TARGETINGDescription Impressions/month Size Device CPM

Standard IAB


728x90 160x600 120x600300x250 320x50 € 7,00

Native Ad Headline Image Body € 8,00



€ 11,25


Takeover € 27,00



AUTOMOTIVE TARGETING 2.200.000 NET REACH PER MONTH

AUTOMOTIVE AUDIENCES

AUTOMOTIVE CHARACTERISTICS

13

Constructionyear

Type PriceBrand

Family car buyer

Model

Carseller

Loan intender

€€

€High income

First car buyer

Luxury car buyer

AND MUCH MORE...

Early Adopters

Media

MX

14



RATECARD Q3 2018



14AUTOMOTIVE TARGETING

RUN OF AUTOMOTIVE - VANS - MOTORSDescription Impressions/month Size Device CPM


Native AD/ Native Lead generator 17.000.000 Headline Image Body € 7,00

Billboard/Half Page/Interstitial/ 3D-Cube/Interscroller 41.000.000


€ 9,75

Inread video 600.000 € 12,50

Cars Takeover Please contact our sales team € 23,50

AUTOMOTIVE HOMEPAGE MASTHEADDescription Impressions/week Size Device CPW

Cars HP MastHead 485.000 1920x480 1440x360 960x240 728x90 € 10.000,00

AUTOMOTIVE CPCDescription Size Device CPC

CPC Run of Automotive 728x90 160x600 120x600300x250 320x50 Native Ad € 1,80


Media

MX

15



RATECARD Q3 2018



15AUTOMOTIVE TARGETING

AUTOMOTIVE: TARGETING ON CAR BRAND/TYPEDescription Impressions/month Size Device CPM


Native AD 105.000.000 Headline Image Body € 8,75



€ 12,00

Inread video 600.000 € 15,50


AUTOMOTIVE: TARGETING ON CAR MODEL/PRICE/CONSTRUCTION YEAR/PURCHASE AND SELLER INTENTDescription Impressions/month Size Device CPM


Native AD 105.000.000 Headline Image Body € 10,00



€ 13,75

Inread video 600.000 € 22,25


Media

MX

16



RATECARD Q3 2018



16SALES POLICY & CONTACT

DISCOUNTSWelcome 5%

Charity 50%

Government 30%

Non Profit 30%

EXTRA CHARGESCo Branding 15%

GENERAL CONDITIONS• Minimum booking volume: € 3.000.• Material delivery: min. 5 business days before start of the campaign.• Recognised media agencies get a commission of 15% when ordering a campaign.• No agency commission on realisation costs.• All rates are VAT exclusive.• All rates are valid until further notice.• All proposals are valid for 30 days.• Estimated impressions of CPW products are a forecast and can never be a guarantee.

CPC POLICY• All standard IAB banners + Native should be delivered (see tech specs).

• Banners must contain a clear call to action.• If CTR is lower than 0.1% new banners must be delivered.• New material should be delivered after 30days for each campaign

running for more than 1 month.• No guarantee of delivery and end date will be given.• We strongly recommend to implement the conversion tracking pixel

delivered by 2dehands.be in order to optimize your click campaign.• All cpc campaigns should run for a minimum of 1 month • If the campaign is running less than 1 month, 2dehands.be can

expand the targeting selection to ROS.

CONTACT DETAILSElke Carels Sales Manager [email protected] +32 477 29 08 18

Valérie Hens Account Manager [email protected] +32 477 31 36 95

Sarah De Bleecker Account Manager [email protected] +32 496 12 26 69

Kim Recour Account Manager [email protected] +32 485 86 70 81

Natalie Hoeck Account Manager [email protected] +32 478 62 87 39

Jan Willems Demand Specialist [email protected] +32 473 79 41 18

Documents

2dehands.be / 2ememain.be MX Direct Ratecard Q4 2018€¦ · 2dehands.be - 2ememain.be in numbers 6 Index Contact 16 Automotive Targeting 13 Audience Targeting 9 Run of Site 8 Targeting