© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 1

Communication: Begin Right Here!

1CHAPTER

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 2

Communication

LO1 Define communication

LO2 Explain the essential elements of communication and their interaction using representative communication models

LO3 Describe the core principles of communication

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 3

LO6 Apply guidelines for improving your communication effectiveness

LO5 Evaluate the benefits of communicating effectively

Communication

LO4 Analyze how digital media are transforming communication in ways good and bad

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 4

Communication: Begin Right Here!

social capital social connections or networks People who ascend

professional and personal ladders of success have superior communication skills

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 5

What is Communication?

communication deliberate or accidental transfer of meaning intrapersonal communication

communication with the self interpersonal communication

relationship level of communication group communication interaction

with a limited number of persons

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 6

What is Communication?

Communication (continued)

public communication communication designed to inform, persuade, or entertain

mass communication transmission of messages that may be processed by gatekeepers prior to being sent to large audiences via a channel of broad diffusion

online , or machine-assisted, communication building of relationships using computers and Internet connections or networks

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 7

Elements of Communication: Picturing the Communication Model

essentials of communication those components present during every communication event

People senders persons who formulate,

encode, and transmit a message receivers persons who receive,

decode, and interpret a message

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 8

Elements of Communication: Picturing the Communication Model

messages content of communicative acts

channels media through which messages are sent

noise anything that interferes with or distorts the ability to send and receive messages

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 9

Elements of Communication: Picturing the Communication Model

context setting feedback information returned to a message source positive feedback behavior-enhancing response negative feedback response that

extinguishes behavior in progress internal feedback response you give yourself external feedback response from another

effect communication outcome

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 10

Models of Communication

Gamble and Gamble’s Model of Communication

Dance’s Communication Helix

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 11

Figure 1.1Gamble and Gamble’s Model of Communication

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 12

Figure 1.2Dance’s Communication Helix

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 13

Figure 1.3Meeting of Helixes

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 14

Figure 1.4Model of Communication in Relationships

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 15

How Good a Communicator Are You?

Communication is dynamicCommunication is

unrepeatable and irreversibleCommunication has no oppositeCommunication is affected by cultureCommunication is competence-based

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 16

How Good a Communicator Are You?

Media and technology are transforming communication technology a culture

in which technology monopolizes the thought-world

• Digital media are society-altering devices affecting personal interaction

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 17

Table 1.1Percentage of College Students Who Actively Participate in Online Activity

NOTE: Participants were college students aged 18–24 years old.

SOURCE: Reprinted by permission of BurstMedia .

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 18

Figure 1.5Sociability of the Internet versus Television

NOTE: For those who spent time watching Television, N 53,304. For those who spent time online, N 5757. Percentages can sum to greater than 100% because categories are not mutually exclusive. SOURCE: Reprinted by permission of BurstMedia .

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 19

Figure 1.6College Students Are Online, Even When Watching Television

NOTE: Respondents were 18- to 24-year-old college students.

SOURCE: Reprinted by permission of BurstMedia .

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 20

Why We Communicate

To gain self-understanding and insight into others

To form meaningful relationships need for inclusion need for social contact need for control need to feel

we are capable and responsible need for affection need

to express and receive love

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 21

Why We Communicate

To influence othersFor career development

© 2013. The McGraw-Hill Companies, Inc. All Rights Reserved. 22

Practice Effective Communication

Become actively involved in the study of communication

Set and track personal goals

Believe in yourself