© 2011 Sanmarg Pvt. Limited

SANMARG, ‘the righteous path’ has adhered to its name and the

principles of the founder.

SANMARG, established in 1946 to promote humanity &

righteousness.

SANMARG, today through its unbiased & straight-forward

journalism has inched its way to the top defying all impediments.

SANMARG, believes in Reader First & Reader Always.

© 2011 Sanmarg Pvt. Limited

Q1 2010 Q1 2011 % Growth

Any Bengali Daily

10230 9667 -5.50 %

Any English Daily

1563 1594 1.98 %

Any Hindi Daily

673 736 9.36%

SANMARG 455 502 10.33 %

In a growing market for Hindi Publications we not only lead this growth but are

growing faster than the market…

Source: IRS Q1 2011

Where are we today?

© 2011 Sanmarg Pvt. Limited

HighlightsToday, we are the most widely circulated Hindi Daily in

Bengal with a readership that is over 5,00, 000.

Highest percentage of sole readership (83%). No other

English or language Daily enjoys such high brand loyalty.

AIR: 510, TR 1326.

Readership in West Bengal:

AIR:238, TR: 483, Readership in SEC A1, A2, B1, B2.

Readership in the top decision making age group of 20

years to 39 years:

AIR: 250, TR: 658.

© 2011 Sanmarg Pvt. Limited

Our Performance across Income Groups

SanmargTOI -

Kolkata Telegraph Statesman ABP BartamanSample 256 509 930 169 2827 1123Est. Individuals (000s) 502 630 1035 199 6048 2926MHI % of Total ReadershipUpto Rs.500 - - - - 0.2 0.3Rs.501 to Rs.1000 - - - - 1.4 2.4Rs.1001 to Rs.1500 0.5 0.6 - - 2.7 3.2Rs.1501 to Rs.2000 1.1 1.1 1.9 - 9 11.9Rs.2001 to Rs.3000 6.7 1.7 1.7 3.2 12.4 12.3Rs.3001 to Rs.4000 15.9 4.9 4.2 0.9 13.2 14.5Rs.4001 to Rs.5000 12.3 5.6 4.9 6.5 7.8 10.1Rs.5001 to Rs.6000 12.0 6.2 7.6 6.5 7.4 9.1Rs.6001 to Rs.8000 15.3 9.1 11.3 8.2 10.4 9Rs.8001 to Rs.10000 10.4 16.1 17.6 18.5 10.7 9.6Rs.10001 to Rs.12000 5.8 7.3 4.9 4.4 3.7 3.8Rs.12001 to Rs.15000 5.4 9.3 7.5 12.6 5.5 3.8Rs.15001 to Rs.20000 4.8 10.4 8.3 9.5 4.9 4.2Rs.20001 to Rs.30000 4.0 8.6 11.9 14.3 4.9 2.7Rs.30001 to Rs.40000 2.5 6.9 6.8 6.5 2.8 1.5Rs.40001 to Rs.60000 0.9 4 5.9 4.3 1.7 1Rs.60001 to Rs.80000 * 2.4 1.5 1.4 0.5 0.2Rs.80001 to Rs.100000 1.1 2.4 0.9 0.2 0.3 0.1Rs.100000+ 1.1 3.4 3.2 2.8 0.5 0.3

© 2011 Sanmarg Pvt. Limited

Today we help numerous ‘big brands’ carry their messages to the

consumer …A few examples…

© 2011 Sanmarg Pvt. Limited

© 2011 Sanmarg Pvt. Limited

© 2011 Sanmarg Pvt. Limited

Keeping our readers informed…Monday ~ Disha ~ Career and Education

Tuesday ~ Dhram Sanskiti ~ Short stories on mythology &

religion

Wednesday ~ Manoranjan ~ Stories for Children

Thursday ~ Sanjivini ~ Healthcare and hygine

Friday ~ Raag rang ~ Bollywood, Tollywood and Hollywood

Saturday ~ Citilife ~ Happenings in Kolkata

Sunday ~ Ravivarya ~ Sunday pull out across varied topic.

© 2011 Sanmarg Pvt. Limited

© 2011 Sanmarg Pvt. Limited

Sanmarg todayMaking forays to become a 360 degree

communication powerhouse in the east…

© 2011 Sanmarg Pvt. Limited

PUBLICATIONS

Dailies

Books & Periodicals

DIGITAL

Web newswww.sanmarg.in

Content downloads

E-commerce

EVENTS

Brand Activation

Activity

EventsBrand

Property Management

© 2011 Sanmarg Pvt. Limited

Digital

Our website www.sanmarg.in is live and updated dailyWe intend to take it to the mobile platform over the next few months, we have opened negotiation with the service providersOur long term intent is to offer advertisers a combined package for the daily and the netOnce re-vamped we will offer a gamut of e-commerce activities

© 2011 Sanmarg Pvt. Limited

EventsEstablished in 2004

In a short while it has already established a niche for itself

and today has already established two properties:

Ram Avtar Gupta Prathibha Puraskar

Aparajita Awards ~ A FICCI-Flo initiative

Working on Kolkata’s first ‘designer hunt programme’ with

Sawansukha Jewellers

Companies such as Titan and the Future Group currently

working on projects at Kolkata with us …

© 2011 Sanmarg Pvt. Limited

© 2011 Sanmarg Pvt. Limited