© 2011 IBM Corporation

SmartCamp – 6 Min Pitch

March 2011

© 2011 IBM Corporation

We have set ourselves the challenge of changing the way the world works

Smart traffic systems

Smart water management

Smart energy grids

Smart healthcare

Smart food systems

Smart regions

Smart supply chains

Smart cities

© 2011 IBM Corporation3

Ecosystems are built around entrepreneurs

Think big, think different

Steve Jobs Jeff Bezos Henry Ford Thomas WatsonMusic\Media Commerce Transport Information Tech

© 2011 IBM Corporation4

Smart is about organizations becoming

instrumented, interconnected and intelligent (3i’s)

Solutions should demonstrate how the apply the 3i’s

We are looking for innovative business models

+ + =

© 2011 IBM Corporation5

Ireland – Analytics platform for Forestry Industry (UK\Australia)

Stockholm – Online water protection analysis (China\India)

Boston – Anti counterfeit for medicines (Nigeria)

Tel Aviv - Smart grid for the enterprise (Global)

UK – ‘Fingers of the internet’ (Spain\US)

Silicon Valley – Smart parking (US)

Silicon Valley - Connected healthcare (US)

Paris – Scientific image sharing platform (France\CH\UK)

Copenhagen – Monitoring platform for tanks and silos (EU)

Examples: SmartCamp Companies 2010

© 2011 IBM Corporation

More information

We are looking for entrepreneurs with global ambitions who are helping

to build a Smarter Planet – early stage companies who are potential candidates

for top tier venture funding.

The following useful background and context information

http://www.ibm.com/smarterplanet/us/en/

http://www.facebook.com/peopleforasmarterplanet

http://twitter.com/#!/smarterplanet

http://www.ibmsmartcamp.com/

© 2011 IBM Corporation

6 Min Video Pitch Presentation

As part of the selection process we require a short 6 min video presentation

The presentation needs to cover the following areas:

1. Elevator pitch

2. The problem

3. The customer

4. The solution

5. Business model

Be sure to focus on how this aligns with the Smarter Planet vision. Be sure to focus

on progress you have made to date (what you have achieved). You should spend no more than 1

min on each of the topics above. Ideally aim to video record both yourself and the presentation

(or just yourself if not using slides). The video should be uploaded to a site like Youtube or Vimeo.

© 2011 IBM Corporation

6 Min Video Pitch Presentation

1. Elevator pitchShort, Simple, Memorable: “What, How, Why.”

“We’re X for Y” is ok if 1) it’s true 2) X & Y are well-knownMax 3 key words / phrases, 2 sentences.

“SlideShare is the world’s largest community for sharing presentations. “Mint.com is the free, easy way to manage your money online.”

2. The problem What is The Problem? Make it Obvious.

3. The customer Who has it? How Many? How do you know? Stats, examples, research, links.

4. The solutionDescribe why your Solution makes customers very happyDoes it better, different than anyone else

5. Business modelDescribe Top 1-3 Revenue SourcesPrioritize by Size, Growth, and/or PotentialCite current market activity / customer behavior as proof

© 2011 IBM Corporation9

6 Min Video Pitch Presentation

Smile. It’s ok to have fun when you pitch

As our friend Nic Brisbourne (http://bit.ly/fn9vRI) says ‘ Pitch me like I’m your best friend’

Give it straight

Keep it interesting

Deliver it like a conversation rather than like a firehose

Try to inject some humour

Focus on the areas that your friend wants to hear about

© 2011 IBM Corporation10

Examples: SmartCamp Mentors 2010