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© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
Scott Gutz President & CEO
Amadeus North America
Vacation.com 13th International Conference & Trade Show
Las Vegas, NevadaJune 21, 2011
Agents of change: Search, social, mobile & you
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
2
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
3
Welcome to the new world order
500+ million users
China – population 1.33 billion
India – population 1.18 billion
If Facebook were a country it would have the world’s 3rd
largest population
Source: Central Intelligence Agency’s The World Factbook
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
4
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
5
Welcome to the future: they want it… you’ve got to give it to them!
Traveler 3.0 is here; she needs Travel Agent 3.0 (you) to meet her needs Fast, intuitive search
Social networking
Mobile friendly
You must be ready to serve Traveler 3.0’s evolving needs and travel habits
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
6
Techie Traveler 3.0
54% of leisure travelers use a general search engine when planning travel
38% of leisure travelers have used their mobile phones to check-in, book or research travel
50% of leisure travelers with smart phones have downloaded travel-related apps in the past 12 months
4 in 5 US online travelers now engage in social media
Source: Forrester Research, Inc.
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
7
Meet Travel Agent 3.0
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
8
New traveler behaviors, new travel technology tools
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
9
The travel industry landscape is changing Focus on the “total travel experience”
“Agents could think of their businesses holistically, as they relate to the whole of the travel value chain, and focus on providing a total travel experience.”
At Amadeus, we’re taking Traveler 3.0 seriously by developing the right tools Amadeus Extreme Search for Travel Agencies
Amadeus Checkmytrip.com
Social Media consulting
Get the report at www.amadeus.com
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
10
Pick one, and get started…
Blogging Tweeting Posting great deals on Facebook Offering travel Groupons Offering mobile technology
Recognize, embrace & adapt!
© 2
011
Am
ad
eu
s N
ort
h A
me
rica
, In
c. A
ll ri
gh
ts r
ese
rve
d. T
rad
em
ark
of A
ma
de
us
No
rth
Am
eri
ca,
Inc.
an
d/o
r a
ffilia
tes.
Am
ad
eu
s is
a r
eg
iste
red
tra
de
ma
rk o
f Am
ad
eu
s IT
Gro
up
S.A
. All
oth
er
tra
de
ma
rks
are
th
e p
rop
ert
y o
f th
eir
re
spe
ctiv
e h
old
ers
11
Brighter, Bolder, Better.
