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© 2008 IBM Corporation
Sales TrainingPower and Cooling Trends and Data Center Best Practices
Ken SchneebeliSTG Lab Services([email protected])
2 © 2008 IBM Corporation
Systems & Technology Group Lab Services
The New Enterprise Data CenterAn evolutionary new model for efficient IT service delivery
Fragmented, inefficient islands of computing
Efficient, dynamic and responsive
Initiatives
Consolidation and Virtualization
Energy Efficiency
Business Resilience
and Security
Service Management
Information Infrastructure
NEDC Innovation Workshop IT Strategy Assessment and Roadmap definition
Green Attack Assessments
Power & Cooling Trends and Data Center Best Practices
Systems Green
Data Storage Footprint Review
Early stages – line up against best practices
High level estimate of potential energy savings thru optimization, alternative strategy
IT optimization analysis specific to storage environment
3 © 2008 IBM Corporation
Systems & Technology Group Lab Services
Delivered by STG Data Center Services
4 © 2008 IBM Corporation
Systems & Technology Group Lab Services
Our clients have critical issues and objectives!
Want to understand IBM’s broad portfolio of products, solutions, and services, in the areas of power, cooling, monitoring, and energy efficiency. Want IBM to help solve issues and accomplish objectives
Can’t add additional IT! Have reached power, cooling, or space limit!
Have existing power or cooling problems (e.g.. hot spots)
Needs cooling solution to enable high density IT systems such as BladeCenter
Want to reduce IT power usage
1. Stay within power/cooling limit in data center
2. Reduce energy costs
3. Demonstrate and document environmental improvements
Want to understand what IT solutions minimize power use
What improvements can them make in the raised floor area to enable future IT requirements
Want to discuss government and industry initiatives and metrics associated with IT and with infrastructure, and understand how to react and benefit from these activities
5 © 2008 IBM Corporation
Systems & Technology Group Lab Services
Key Features
Interactive 1-day workshop at the client data center site
Addresses issues and objectives associated with power, cooling, monitoring, and energy efficiency
Provides technologies, solutions, and best practices for improved energy efficiency and power and cooling robustness
IT systems and data center infrastructure are both covered
Client’s IT stakeholders and facilities stakeholders participate
Delivered by expert from STG Data Center Services!
6 © 2008 IBM Corporation
Systems & Technology Group Lab Services
Engagement Flow & Deliverables
1. Conference call with account team. Understand client background, and confirm appropriate expectations. Sometimes this call includes the client
2. Workshop at client’s data center location▬ Review and understand client’s issues and objectives in the areas of power, cooling,
monitoring, and energy efficiency▬ Data center walkthrough enables further discussion and observation. Non-disruptive.
Duration depends on size.▬ Presentation and discussion of “Trends & Best Practices” information, which helps to
further review products, technologies, issues, and opportunities
3. Site visit report. Observations and Recommendations will be presented by phone. This identifies next steps for improvements of IT systems and data center infrastructure (next two slides show sample excerpts).
7 © 2008 IBM Corporation
Systems & Technology Group Lab Services
Site Visit Report excerpt: Define problem & identify solution.
8 © 2008 IBM Corporation
Systems & Technology Group Lab ServicesSite Visit Report excerpt: Define problem & identify solution.
9 © 2008 IBM Corporation
Systems & Technology Group Lab Services
Valuable on-site workshop for you, your client, and STG Data Center Services expert!!!
Educational and productive for opportunities identification Excellent synergy with key IBM initiatives, including NEDC
Reflects IBM’s commitment towards investing in Client relationships▬ Typical pricing for this offering ranges from $5,000 - $7,500 depending on size and complexity of data center
plus travel expenses
Contacts: (AG & WW) Greg Mallare [email protected] (NE-IOT) Benoit Sirot [email protected] (SW-IOT) Gerard Barneaud [email protected] (AP) Jenny Chen [email protected] (India) Sambath Na Parthasarathy [email protected]
STG Data Center Services collateral and more information
10 © 2008 IBM Corporation
Systems & Technology Group Lab Services
Call to Action
▬ Access Green Attack Sales Kit
▬ Listen to overall recorded training on play■ Training on client presentation■ Listen to OI training on each assessment
▬ Systems Green BP’s▬ Data Storage Footprint Review BP’s▬ Power & Cooling Trends & Best Practices BP’s
■ Schedule local Q&A telecon with SME
▬ Nominate client – submit form to [email protected]■ Opportunity must be in Siebel
▬ GTS interlock - avoid overlapping sales initiatives
▬ Sandie Brow will schedule win room – determine opportunity and proper assessment
▬ Schedule Assessment
