2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 2, m-Business Outline 2.1 Introduction 2.2Adopting Wireless Technologies 2.3 Creating m-Businesses

2001 Prentice Hall, Inc. All rights reserved.

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Chapter 2, m-Business

Outline2.1 Introduction2.2 Adopting Wireless Technologies2.3 Creating m-Businesses

2.3.1 Generating Revenue2.3.2 Wireless Web-site Design and Content Creation2.3.3 Business-to-Employee (B2E) Communications

2.4 Wireless Application Solution Providers2.5 Business-to-Employee (B2E) Applications2.6 Business-to-Consumer (B2C) Applications

2.6.1 Retail 2.6.2 Wireless News Services2.6.3 Entertainment2.6.4 Travel2.6.5 Banking and Financial Services2.6.6 Automobile Industry2.6.7 Other Applications

2.7 Internet and World Wide Web Applications


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2.1 Introduction

• M-business– An e-business enabled by wireless communications

• M-business vs. e-business applications• Capabilities and future of m-business


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2.2 Adopting Wireless Technologies

• Benefits of wireless technology– For businesses

– For consumers

• M-business considerations– Wireless audience

– Redefining protocols

– Security

• Disadvantages of wireless technology (phones)– Screen size and resolution

– Entering information

– Incompatible web sites

– Phone billing


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2.2 Adopting Wireless Technologies

• PDA’s• New technologies

– Web Clipping, WAP, WML, J2ME etc…


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2.3 Creating m-Businesses

• First-to-Market Advantage– Securing a customer base

• Creating a business plan

Sections Need for Wireless communications

Primary Purpose Define the purpose of adding wireless Internet capabilities to the business. What benefits and services will wireless technology provide?

Strategy Describe how the product or service fits into the market. How is it different from existing products or services and how will it be profitable?

Support Provide reasons that support the implementation of wireless capabilities. How are these justifed as support? Has research been conducted? What is the market? Who are the customers? How will revenue be generated? What are the expenses?

Business Model What business model will be implemented? How will transactions be conducted? How will this enhance currently existing protocols?

Process List the necessary steps to build wireless communications. Does more research need to be conducted before the project can move forward?

Fig. 2.1 Steps to determine the need for wireless access.


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2.3 Creating m-Businesses

• Venture capital firms investing in wireless application developers

Venture C apitalists URL

Advanced Technology Ventures www.atv-ventures.com

Com Ventures www.comven.com

Spectrum Equity www.spectrumequity.com

Highland Capital Partners www.hcp.com

Great Hill Partners www.greathillpartners.com/hom

e.html

Fig. 2.2 Telecommunications venture capitalists.


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2.3.1 Generating Revenue

• Factors determining revenue– Consumer spending

– Advertising

– Cost of production

– Wireless reliability


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2.3.2 Wireless Web-Site Design and Content Creation

• Transcoding– Converting HTML to WML

• Customizing Content– Writing code for wireless access by variety of devices and

standards

• E*Trade on Palm– Portfolio management, market activity, help index

– No multimedia or interactive features

• E*Trade on desktop– Many more services offered

– Multimedia and interactive features

– Value Added Services: links to additional services


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2.3.2 Wireless Web-Site Design and Content Creation

• Functionality and reliability over aesthetics and features

E*Trade on the wireless Palm device and on Microsoft IE (Courtesy of Courtesy of Palm, Inc. Courtesy of E*TRADE Securities Inc.)


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2.3.3 Business-to-Employee (B2E) Communications

• Wireless internet – Increases productivity

– Reduces expenses

• B2E considerations– Changing old procedures and protocols

– Implementing security and encryption

– New drive/standard-specific protocols

• Choosing a wireless device– Cost

– Storage

– Compatibility with existing systems


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2.4 Wireless Application Solution Providers

• Wireless solution providers for demands of changing technologies– End-to-end services

– Packaged software

• iConverse– iConverse Mobility Platform: helps enterprise manage data

and speech applications for all devices


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• Wireless Solution Providers– Infowave

– AlterEgo

– Vaultus

– iAnywhere

– Aether Systems

– netWASP

– Synchrologic

– 2ROAM


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• Wireless Solution Providers (Cont’d)– AvantGo

– Emergin

– Wysdom

– SignalSoft

– 724 Solutions


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iConverse is a wireless applications solution provider.(Courtesy of iConverse)


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2.5 Business-to-Employee (B2E) Applications

• PocketCashier: service and sales from remote locations using phones or PDAs

• Transportation and shipping industry web-sites enhance services– UPS

– DHL

– Fedex

• Trucking Industry– Load matching: match truck capacity with shipping needs

– Cargonet.com

– Cargonow.com


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• Trucking Industry (Cont’d)– Terion: solution provider of messaging in transportation

industry

– Shrinkage: damaged, stolen, or lost materials

– Tracking: wireless chips in future may advance individual tracking and inventories

• Applications in other industries– Factory Management: wireless chips for production,

monitoring, and safety

– Education: e-learning reduces time and travel

– Smartforce


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Verifying a wireless credit-card transaction using MobileCashier. (Courtesy of PocketWorks, Inc.)


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2.6 Business-to-Consumer (B2C) Applications

• Mobile devices– News, scores, e-mail

• Micropayments: small transactions– Accenture’s Mobile Micropayments


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2.6 Business-to-Consumer (B2C) Applications

Accenture’s wireless micropayment demonstration. (courtesy of Accenture)


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2.6.1 Retail

• Web shopping saves time and money• Web retail models

– Shopping-cart model– Auction model– Price-comparison model

• Electronic Retail– Amazon.com – buy.com– bn.com– snaz.com (wireless)

• Wireless ticket purchases and gate transactions– Bluetooth and Infrared


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2.6.2. Wireless News Services

• Concise text-only versions• ABCNews.com

– Daily headlines and section browsing

• Dotcomscoop.com – Latest dot-com developments


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2.6.3 Entertainment

• Wireless gaming– Charged per game or through advertising

• Sports teams– Scores and updates

– Fantasy games

• Downloadable e-books


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2.6.4 Travel

• Air Travel– Internet sites aggregate airline information, fill seats

– E-tickets lower overhead costs

– American Airlines

• Travelocity.com– All travel arrangements in single visit

– Shopping-bot technology

– Offers wireless services on Palm

• Navigation on Wireless Devices– Find restaurants, hospitals, police stations

– Driving directions

– GPS: Global Positioning System


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2.6.4 Travel

• www.go2.com– Wireless addresses and turn-by-turn directions

• Mapquest– Directions and downloadable maps

• Choice Hotels International– Enables wireless communications capabilities for supplies

and reservations


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2.6.4 Travel

American Airlines wireless home page. (Courtesy of American Airlines, Inc.)


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2.6.4 Travel

Go2 offers an online tutorial for a variety of wireless products.(Courtesy of go2 Systems, Inc.)


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2.6.5 Banking and Financial Services

• Investing options– Full-service brokers: online trading with broker’s advice

• Merrill Lynch

• Salomon Smith Barney

– Discount-brokerage service: investors manage own accounts and research

• E*Trade

• Wireless banking and trading– Fidelity’s InstantBroker: monitor market and portfolios on

wireless device

– National Discount Brokers: stock alerts, monitor market and stock management


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• Online trading considerations– User issues

• Time

• Knowledge on investing

– Service issues• Type of investments

• Navigation tools

• Customer service

• Number of trades and fees

• Learning tools– The Motley Fool: financial information site

– Money.com: financial strategies


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C ompany URL Servic es

TD Waterhouse www.td.com/wireless Users can access TD Canada Trust and TD Waterhouse accounts using a wireless-enabled phone.

Ameritrade www.ameritrade.com/tell_me_more

Users can access Ameritrade accounts via Sprint PCS phones and Palm handhelds.

E*TRADE www.etrade.com E*TRADE offers wireless portfolio management, research and buying and selling stocks via Palm, wireless phone and Research in Motion (RIM) devices.

Fidelity www.fidelity.com InstantBroker allows members to watch market activity and manage their portfolios via cell phone, pager and PDA.

CSFBDirect www.csfbdirect.com Users can monitor market activity and manage portfolio on all Palm devices, RIM pagers, Web-enabled phones and Microsoft Windows CE products.

Fig. 2.12 Online brokers offering wireless access.


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Placing a stock order through NDB’s Mobility. (With Permission of National Discount Brokers Corporation)


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E*Trade offers investing and financial services. (Courtesy of E*TRADE Securities Inc.)


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Viewing your profile via Mobile E*Trade. (Courtesy of E*TRADE Securities Inc.)


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2.6.6 Automobile Industry

• Automobile communications– Mobile phones, fax machines and Internet access

– Location-based services• Directions, traffic monitoring and weather conditions

• Advertising

– Toyota InfoTechnology Center Co., Ltd.: research and development for mobile Internet technologies


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2.6.7 Other Applications

• Wireless insurance– Progressive Casualty Insurance Company: finding agents

and getting price quotes

• Wireless real estate– check additional listings, review amenities and submit bids

while viewing a property with a client

Documents

2001 Prentice Hall, Inc. All rights reserved. 1 Chapter 2, m-Business Outline 2.1 Introduction 2.2Adopting Wireless Technologies 2.3 Creating m-Businesses