Brought to you by Microsoft

It is an all in one home entertainment system at your fingertips.

Xbox One is needed to satisfy the need of many television watchers and not just gamers as many people see it.

PlayStation 4 by Sony Computer Entertainment America LLC.

XBOX ONE is targeting television watchers and gamers at the same time in the US.

On average 62% of Americans watch 3 hours of television on a daily basis.

65% of Americans spend time playing video games.

Cloud powered Multitasking 8 core CPU HDMI pass thru 8GB of RAM 500GB hard drive Blue-ray player USB 3.0 Apps Built-in wi-fi Wireless Controller Voice, Visual, & Motion Commands

Direct:

XBOX ONE sells directly at Microsoft’s website.

Indirect:

XBOX ONE is available at many known retailers such as Amazon, Target,

Wal-Mart, Best Buy, and GameStop so that they can get the most exposure to consumers.

XBOX ONE sells for $499.00 plus tax for the basic console package.

Microsoft’s profit per unit: $28.00

Microsoft plans to make most profits off the games they sell.

Store displays

Billboards

Printed Ads

Several retailers have store displays.

Advertising is visible everywhere.

Advertising is being done by many retailers in their weekly ads.

Watchdogs

Titanfall

Destiny

Wolfenstien

Battlefield 4

NBA 2K14