Fresh insights from UX community to improve your product usability

SPEED TESTING

Watching people try to use what you create Understand behaviors and what’s wrong

ANOTHER WAY TO GET FEEDBACK

Build your own tester community with your real users and organize testing sessions

EVERY TEST COUNTS

CONSTANTLY, when you get the idea, Test frequently, with few users (up to 10)

WHEN DO YOU NEED USABILITY TESTING ?

WHAT YOU CAN TEST• Your existing product

• Alpha, Beta

• Portions of your product

• A / B Versions

• Low or high fidelity Wireframes

• Statics Mockups

• Interactive Prototype

• Paper Prototype

• A scenario sketch

• Competitors’ products…

BE READY• Which part of the user journey do you want to test

• WHAT do you want to know? Prepare tasks and scenarios

• HOW do you want to execute the element for the test?

• PROPS Which additional items do you need? laptop, tablet, camera, dictaphone.. BRING YOUR OWN!

• WHO will be the tester? Which role do you need to execute the test?

• WHO will be the Test Admin?

TESTING PROTOCOLE

• PRESENT YOURSELF What’s your job in your startup?

• Don’t tell your company name if you want to test your brand awareness

• Ask the tester to constantly think aloud, and be honest

• GIVE INSTRUCTIONS with an accurate context Ex: « You are (persona 1) in a (place) at (hour) and are looking for (specific need), tell me what do you do…

• ASK QUESTIONS on why she did something you don’t expected

If the tester is curious, debate about it after the test

DON’T JUSTIFY YOUR DESIGN ASK QUESTIONS, LISTEN AND DON’T ANSWER

LISTEN, TAKE NOTESYou can print your screens and annotate on it

TEST ASSIGNMENT, TEST CONTEXT

TEST

USE

RS

For each activity, make a note of what the most positive and most negative experience is.

EVALUATIONSee which positive and negative experiences repeatedly appear.Think how you can reinforce the positive and adapt the negative.

ACTIVITY

TOUCH POINT

TEMPLATES CAN HELP

AND THEN?

No big report, email the whole team with key lesson-learnt of the tests You can sort feedbacks in a tool like Trello, Slack, or Github

PROBLEMS YOU CAN FIND WITH JUST A FEW TEST PARTICIPANT

PROBLEMS YOU NEED TO FOCUS ON

It’s great for telling you what you did wrong Remember that users don’t know what they want

DON’T TAKE DECISIONS ONLY BASED ON USER FEEDBACK

• Steve Krug, «Don’t Make Me Think »

• Jeff Gothelf, « Lean UX »

• UXPIN toolkit

• Service design toolkit

QUICK REFERENCES

@UXCOOP @NoemiePrin