FabFurnish – Fab of Social Media

Case Study on FabFurnish’s Social Media Marketing success

What’s FabFurnish?

Home décor accessories Customer’s requirements and

decent prize 60,000+ products

Summary

Today businesses are trying to win their prospects through various marketing efforts.

But how many do actually succeed.

The crux of the whole discussion is to foresee the marketing trends and to tap on them just the right way and at just the right time.

• Marketing is an integral part of any product

• The journey from the traditional word of mouth to the electronic word of mouth.

BackstoryWoM to eWoM

Problem

• Wastage of communication messages• Saturation of Social Media channels with

communication messages• Get attention from online• Repetitive Pushed ads

With a one year long marketing campaign using social media especially Facebook marketing Fabfurnish steals the show

• Photo ads• Link ads• Quality Images• Lookalike audience feature• Custom Audiences• Compelling content

Solution

• 2.2k total Facebook new likes • 3,000 total interactions on

Facebook

• 50 new Twitter followers• 349 mentions on Twitter• 38.9k reach on Twitter

May 2013 – April 2014

• The revenue increased by 10 times.• Traffic to the website increased by 5 times.• The number of orders increased by 12 times.• The return on investment over advertisements increased by 2 times.

Outcome

Reflection With constantly changing marketing

trends brands need to be vigilant and active.

Customized content

Thankyou

Shanthirmayee Ragam

Bhavya PatelDhriti Goyal

Symbiosis school of media and communication. Bengaluru.