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The purpose of my research is to find out information which will increase sales for my newly
created magazine.
Market Research: Survey Results
Male Female Rather not say
0
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2
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8
What gender are you?
What gender are you?
The purpose of this graph is to show a distinct
difference between
genders. This will help whilst
creating my magazine, as it will allow me to
discretely orientate my
inside information around the
most popular gender.
< 13 13 < 15 15 < 19 19 <25 25 <0
2
4
6
8
10
12
What age are you?
What age are you?
The purpose of this graph is to show the most
popular age group that
read/take an interest in music magazines. This
is useful as it allows me to base
the magazine around a specific age group, which
will hopefully increase its
popularity and success.
Upto 1 hour
1 < 3 hours
3 < 5 hours
5 < 7 hours
7 hours <
0 1 2 3 4 5
How many hours per day do you listen to music?
How many hours per day do you listen to music?
The purpose of this graph is to
show how long the average survey taker spends
listening to music per day and this is
an appropriate step as it will help me when deciding
what and how much information
needs to be included. As if the largest amount of people listened to only up to 1 hour then an excessive amount of bands
would be irrelevant as
readers probably would lack interest.
How do you tend to listen to music?
iTunesSpotifyYouTubeBearshareSoundCloud
Knowing how people listen to music allows
me to include appropriate information
depending on how they enjoy their
music. For example, if most people use
YouTube, it would be pointless to include a free iTunes voucher.
What music genres do you enjoy most?
PopR&BCountryClassicalIndie/AlternativeRap
This is one of the most important
questions as this is essentially the
structure of my entire magazine. Due to indie/alternative being the most
popular genre, my magazine will be
based solely on this genre.
Yes
No
0 1 2 3 4 5 6 7 8 9
Do you read music magazines?
Do you read music mag-azines?
Knowing whether or not people read music magazines is appropriate as it proves that there is a reason to create one. The fact that more people read magazines than people that don’t means that I will have to make an effort to make my
magazine more appealing, in the hope of gaining new readers.
Once a week Once every 2 weeks
Monthly Anually Never0
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5
6
How often do you read music magazines?
How often do you read music magazines?
Knowing how often people read music magazines allows me to choose an appropriate release time. For example, it was be
pointless and a waste of all costs and effort to release a magazine weekly if the majority of readers are more likely to purchase
monthly.
What music magazines do you read most often?
NMEQKerrang!Top of the PopsBillboardUncutNone
Knowing the most popular type of magazine
allows me to do my magazine based lightly around it. The results from the most popular
genre aren’t reflected in this chart and there is
therefore a clash, meaning I will be unable to please both popular
choices.
Heavily in
fluenced by photography
Heavily in
fluenced by in
formation
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4
6
8
10
12
Do you prefer magazines which are heavily influenced by photography or
heavily influenced by information?
Do you prefer magazines which are heavily in-fluenced by pho-tography or heavily influ-enced by infor-mation?
The purpose of knowing this
means I am able to please my readers by including what they want to see instead of things
that are not interested in.
Since most people prefer
photography based magazines, it
would make more sense to have a
heavily influenced photography
magazine with small amounts of
information.
< £3
£3 < £4
£4 < £5
£5 <£6
£6 < £7
£7 <
0 1 2 3 4 5 6 7 8
How much are you willing to spend on a monthly music magazine?
How much are you will-ing to spend on a monthly music maga-zine?
Knowing peoples average spending budget allows me to get an appropriate price to sell my magazine at. If it was to be sold too cheaply then the
magazine would lose money and a profit wouldn’t be made, whereas if the magazine is too expensive then people would either refuse to buy/would be unable to afford the magazine meaning money wouldn’t be made either way.
