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For the complete report, get in touch with us at : [email protected] Netscribes (India) Pvt. Ltd., a knowledge consulting solutions company, announces the launch of its report, Television Market in China 2012. The report begins with a timeline description on the evolution of the television technology over the years. It is followed by a brief description of the different types of technology utilized by the television units. The market overview section provides a snapshot on the global television market. It also includes the growth figures of global television sales along with worldwide LCD and LED television sales. The section also includes an overview of the television market in China. It highlights the growth figures for annual television sales in China along with projected figures for installed television base and the rate of flat panel television penetration in China. The report provides detailed information about the exports and imports of television units in terms of both value and volume. It provides country-wise import and export data for the year 2010, highlighting major countries importing from China. The drivers explain the factors influencing the growth of the television market in China in detail. The key drivers identified include government subsidies, rising population and urbanization, rising disposable income, growth in retail chain, rise in online shopping, extensive usage of plastic money and changing lifestyles. Major challenges which impedes the development and growth of the television market has also been covered and includes rising labour costs, rise in online media and rapid technological development. Key initiatives taken by the government include promoting technology transfer and research & development. It also includes an overview of the subsidy programs introduced by the government in order to boost the growth of the television market in China. The television market in China is witnessing emerging trends that are of marked importance to the market. Emerging trends in the television market covered in the report include rising penetration in low tier cities, mergers and joint ventures and technology innovation. The report contains a brief analysis of the competitive landscape of the television market in China. This section provides a three dimensional analysis of the key players’ revenues, profits and market capitalization. The report also features brief profiles of the major domestic and foreign players in the market and a snapshot of their corporation, financial performance and business highlights thus providing an insight into the existing competitive scenario. Key takeaway section summarizes the entire market in terms of opportunities, challenges and competitive landscape persisting in the television market in China. Key statistical figures relevant to the study include Global TV sales growth 2009-10, China TV sales growth 2010-15 (projected), flat panel TV penetration in China, Exports
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Television Market in China
January 2012
2TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Executive Summary
Market
Drivers & Challenges
Competition
Television market is one of the most rapidly growing industries in ChinaChina is emerging as the leading manufacturer of flat panel television sets in the world
Major Players
Company 1 Company 2 Company 3 Company 4 Company 5 Company 6
Government Initiatives
Supportive policies of the GovernmentHome Appliances to the Countryside subsidy program ‘Old for New’ subsidy program
Drivers: Government Subsidies
Rising Population and Urbanization
Rising Disposable Income
Growth in the Retail Chain
Rise in Online Shopping
Extensive Usage of Plastic Money
Changing Lifestyles
Challenges: Rising Labour Costs
Rise in Online Media
Rapid Technology Development
Rising penetration in low tier citiesMergers and Joint VenturesTechnology innovation
Trends
3TELEVISION MARKET IN CHINA 2012.PPT
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•Introduction
•Market Overview
•Exports and Imports
•Drivers & Challenges
•Government Initiatives
•Trends
•Competition
•Key Takeaway
4TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Television units have witnessed rapid technology leaps over the last decade
Source:
Year 1 Year 4Year 3
• Ccc
Year 5
• Ddd
Year 2
• Eee • Fff • Ggg
•Aaa
•Bbb
5TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Over the years, television units have evolved into the most innovative technologies
Source:
• AaaA
• BbbB
• CccC
• DddD
E
F
• Eee
• Fff
6TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Source:
Global television market sales is primarily dominated by LCD television units
•Global sales of television units registered a x% rise from 2009 to 2010
• Sale of LCD television units which accounted for a% of the total television sales in 20‐‐ is expected to grow by b% in 20‐‐ from 20‐‐
• LED television units is also expected to register a z% growth rate in 20‐‐ to Amn units from B mn units in 20‐‐
Global Television Market – Overview Television Sales Growth
LCD Television Sales
0
50
100
150
200
250mn units X%
Year 2
x2
Year 1
x1
0
50
100
150
200
250mn units
Z%
Year 2
z2
Year 1
z1
LED Television Sales
01020304050607080
Y%
Year 2
y2
Year 1
yi
mn units
7TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Source:
Fuelled by high demand the television market in China is expected to achieve a high rate of growth
• Television market in China is emerging as one of the largest and rapidly growing industries in China Annual television sales is expected to reach x mn units in 20‐‐ from y mn units in 20‐‐ with a CAGR of X%
• Flat panel televisions are expected to completely penetrate the China market by 20‐‐
• Installed television base is expected to witness a Z% growth to y mn units in 20‐‐
China Television Market – Overview Annual Television Sales
Flat panel Television Penetration
0
20
40
60
80mn units
X%
Year 2
x2
Year 1
x1
0
20
40
60
80
100% Y%
Year 3
y3
Year 2
y2
Year 1
y1
Installed Television Base
0
200
400
600
800mn units
Z%
Year 2
z2
Year 1
z1
8TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Source:
Exports of television units have witnessed a CAGR of 15% both in terms of value and volume
Television Market – Exports under HS Codes
Finding 1
0
5
10
15
20USD mn X1%
X%
Year 4
x4
Year 3
x3
Year 2
x2
Year 1
x1
Q%
R%S%
T%
U%
P%
Country 6Country 5Country 4
Country 3Country 2Country 1
Note: HS codes852871 Reception apparatus for television, may incorporate radio
HS Code 852872 : Other color television, with liquid crystal display
Countrywise Segmentation In Terms of Value
0
50
100
150
200mn units Y1%
Y%
Year 4
y4y3
Year 3Year 2
y2
Year 1
y1
Finding 2
9TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Source:
Imports have witnessed a steady decline implying a trade surplus in the television market
Television Market – Imports under HS Codes
Finding 30
50
100
150
200USD 1000
X%
Year 4
x4
Year 3
x3
Year 2
x2
Year 1
x1
P%
T%
S%R%
Q%
OthersCountry 4
Country 3Country 2Country 1
Note:
Countrywise Segmentation in Terms of Value
0.00.51.01.52.02.53.03.5mn units
Y%
Year 4
y4
Year 3
y3
Year 2
y2
Year 1
y1
Note:
Finding 4
10TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Drivers & Challenges – Summary
Government Subsidies
Extensive Usage of Plastic Money
Drivers
Rising Population and Urbanization
Rising Disposable Income
Growth in the Retail Chain
Rise in Online Shopping
Changing Lifestyles
Challenges
Rising Labour Costs
Rise in Online Media
Rapid Technology Development
11TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Government subsidies play a key role in the development of the television market in China
•Finding 1
Government Subsidies Impact
Source:
• Finding 2• Finding 3
Impact
0
50
100
150
200mn units
X%
Year 3
x3
Year 2
x2
Year 1
x1
Heading 1
0
50
100
150mn units Y%
Year 3
y3
Year 2
y2
Year 1
y1
Heading 2
Highlights of X
12TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Rising population and rapid urbanization to drive growth of television market in China
•Finding 1
• Finding 2
• Finding 3
• Finding 4
Rising Population and Urbanization Impact
Source:
Heading 3
Aaa
0
500
1,000
1,500
mn +6%
Year 4
1,388
d1
d2
Year 3
1,370
c1
c2
Year 2
1,341
b1
b2
Year 1
1,308
a1
a2
YX
13TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Rising disposable income leading to greater spending power, to drive the demand for television units in China
•Finding 1
• Finding 2
• Finding 3
Rise in Disposable Income Impact
Source:
Heading 4 Heading 5
0
5,000
10,000
15,000
20,000
X%
Year 3
x3
Year 2
x2
Year 1
x1
USD bn
0
1,000
2,000
3,000
4,000
5,000USD bn
Y%
Year 3
y3
Year 2
y2
Year 1
y1
14TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Growing retail industry facilitates the development of the television market in China
Growth in Retail Chain Impact
Heading 6 Heading 7
• Finding 1
• Finding 2
• Finding 3
• Finding 4
• Finding 5
Source:
0
10
20
30
40%
A6
B7
A5
B6
A4
B5
A3
B4
A2
B3
A1
B2
A
B1
01,0002,0003,0004,0005,0006,0007,000
USD bn
A%
Year 2
Y
Year 1
X
Aaa
15TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Rise in online shopping is a major driver behind the growth of the television market in China
Rise in Online Shopping Impact
Heading 8 Heading 9
• Finding 1
• Finding 2
• Finding 3
Source:
Heading 10
0
50
100
150
200
USD bn
X%
Year 4
x4
Year 3
x3
x1
Year 2
x2
Year 1
Z%
X%Y%
B CA
0
5
10
15
20
25
Year
CUSD bn
A%
B%
YX
Aaa
16TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Rising use of plastic money provides significant support to the growth of television market in China
•Finding 1
•Finding 2
•Finding 3
•Finding 4
Extensive Usage of Plastic Money Impact
Source:
0
5
10
15
20
x1
x2
Year 1
%
X%
Year 20
2
4
6
8
%
Y%
Year 2
y2
Year 1
y1
Heading 11 Heading 12
17TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Rapidly changing lifestyle is a major contributor to the growth of the television market in China
•Finding 1
•Finding 2
•Finding 3
•Finding 4
Changing Lifestyles
Source:
Heading 13 Heading 14
0
20
40
60
80
100%
C%
2025e
b2
a2
2005
b1
a1
BA
05
1015202530USD bn
A%
Year 4
a4
Year 3
a3
Year 2
a2
Year 1
a1
Impact
18TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Rising labour costs act as a major hindrance to the development of the television market in China
•Finding 1
• Finding 2
• Finding 3
• Finding 4
Impact
Source:
Rising Labour Costs
Heading 15
0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000
USD
Country 9 a9
Country 8 a8
Country 7 a7
Country 6 a6
Country 5 a5
Country 4 a4
Country 3 a3
Country 2 a2
Country 1 a1
Aaa
19TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Rapidly growing popularity of the internet poses a major threat to the television market in China
•Finding 1
• Finding 2
• Finding 3
Rise in Online Media Impact
Source:
Heading 16 Heading 18Heading 17
0
200
400
600
800
mn
A%
Year 5
5
b5
a5
Year 4
4
b4
a4
Year 3
3
b3
a3
Year 2
2
b2
a2
Year 1
1
b1a1
YX
0
20
40
60
80
100
120
%
Year 4
B%
Year 5
d5
c5
d4
c4
Year 3
d3
c3
Year 2
d2
c2
Year 1
d1
c1
A B
0
20
40
60
80
%X
Y
Z
C
y3
x3
B
y2x2
A
y1x1
Year 2Year 1
20TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Trends – Summary
Key Trends
Rising Penetration in Low Tier Cities
Technology InnovationMergers and Joint
Ventures
21TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Low tier cities are emerging as a major market for televisions in China
•Finding 1
• Finding 2
• Finding 3
• Findig 4
Rising Penetration in Low Tier Cities
Aaa
Source:
Heading 19 Heading 20
0
20
40
60
%X%
Year 2
x2
Year 1
x1
0
20
40
60
80
%Y%
Year 2
y2
Year 1
y1
Note: :Market share of domestic television companies
22TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Evolution of new technology in the television market is leading to rising demand
•Finding 1
• Finding 2
• Finding 3
• Finding 4
• Finding 5
Technology Innovation
Source:
Bbb
0
2
4
6
8
10
12mn units
Z%
Year 2
x2
Year 1
x1
Heading 21
23TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
0
10
20
30
40
50
60
70
80
90
100
110
120
130
140
150
-500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 8,500 9,000
Net Income
Revenuea4
a8
a2
a7a1
a3a5
a6
Domestic Competition – Summary (1/2)
Source; Note:
Size of the Bubble represents Market Capitalization in USD mn
Company 6Company 3
Company 7Company 5
Company 2Company 8
Company 4Company 1
24TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Domestic Competition – Summary (2/2)
Source: Note:
Revenue and Profit for Major Domestic Companies
Company 8b8a8
Company 7b7
a7
Company 6b6
a6
Company 5b5
a5
Company 4b4
a4
Company 3b3
a3
Company 2b2
a2
Company 1b1
a1
YX
25TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Major Domestic Players in the Market (1/8)
•Company is a leading manufacturer of x television sets in Country 1
• Products of the company are exported to more than y countries and regions across the world
• Company holds more than z% share in A Television market in China till the middle of 20‐‐
• B technology incorporated television units of the company to be available in the digital television line launched by the
company in 20‐‐
• B certified televisions of the company will be made available to the consumers in Country 1 first followed by those in
Country 2
Source:
Headquarters City 1, Country
Founded 19‐‐
Products Product 1, Product 2, Product 3
Key People Person 1‐ Designation
Company Snapshot: Company 1
Business Highlights
Corporate Information Financial Performance
Profit / Loss
Revenue
0
1,000
2,000
3,000
4,000
0
50
100
150
ProfitUSD mn
RevenueUSD mn
Year 4
a4
Year 3
a3
Year 2
a2
Year 1
a1
26TELEVISION MARKET IN CHINA 2012.PPT
SAMPLE
Backed by constant technology innovation, television market in China is expected to witness high growth
Led by supportive policies of the government , the television market in China is expected to witness rapid growth
Rising population and growing urbanization along with high income leading to rising demand is an important driver of the television market
Opportunities in the Market Market Size
Government Initiatives
Challenges
Growth in retail sales coupled with the rise in online shopping provide a major opportunity for growth of the television market in China
Extensive use of credit cards and rapidly changing lifestyles leading to rise in demand also present an opportunity of growth
• Rising Labour Costs
• Rise in Online Media
• Rapid Technology Development
Government has taken several steps to ensure the development of the television sector
Government introduced the “Home Appliances to the Countryside”subsidy program with a view to increase demand
“Old for New”subsidy program of the government also seeks to raise replacement demand
0
20
40
60
80
Year 2
x1
mn units
x2Y%
Year 1
27TELEVISION MARKET IN CHINA 2012.PPT
Thank you for the attention
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