Market Research Report : Television Market in China 2012_Sample

8/3/2019 Market Research Report : Television Market in China 2012_Sample

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Television Market

in

China

January 2012



2TELEVISION MARKET IN CHINA 2012.PPT

S A M P L E

Executive Summary

Market

Drivers & Challenges

Competition

Television market

is

one

of

the

most

rapidly

growing

industries

in

ChinaChina is emerging as the leading manufacturer of flat panel television sets in the world

Major Players

Company 1 Company 2 Company 3 Company 4 Company 5 Company 6

Government Initiatives

Supportive policies of the GovernmentHome Appliances to the Countryside subsidy program‘Old for New’ subsidy program

Drivers:Government SubsidiesRising Population and Urbanization

Rising Disposable IncomeGrowth in the Retail ChainRise in Online ShoppingExtensive Usage of Plastic Money

Changing Lifestyles

Challenges:Rising Labour Costs

Rise in

Online

Media

Rapid Technology Development

Rising penetration in low tier citiesMergers and Joint VenturesTechnology innovation

Trends




S A M P L E

• Introduction

•Market Overview•Exports and Imports•Drivers & Challenges•Government Initiatives•Trends•Competition•Key Takeaway




S A M P L E

Television units have witnessed rapid technology leaps over the last decade

Source:

Year 1 Year 4Year 3

• Ccc

Year 5

• Ddd

Year 2

• Eee • Fff • Ggg

•Aaa

•Bbb




S A M P L E

Over the years, television units have evolved into the most innovative technologies

Source:

• AaaA

• Bbb

B

• CccC

• DddD

E

F

• Eee

• Fff


http://slidepdf.com/reader/full/market-research-report-television-market-in-china-2012sample 6/276TELEVISION MARKET IN CHINA 2012.PPT

S A M P L E

Source:

Global television market sales is primarily dominated by LCD television units

• Global sales of television units registered a x% rise from 2009 to 2010

• Sale of LCD television units which accounted for a% of the total television sales in 20 ‐‐ is expected to grow by b% in 20 ‐‐ from 20 ‐‐

•LED television units is also expected to register a z% growth rate in 20 ‐‐ to Amn units from B mn units in 20 ‐‐

Global Television Market – Overview Television Sales Growth

LCD Television Sales

0

50

100

150

200

250

mn units X%

Year 2

x2

Year 1

x1

0

50

100

150

200

250

mn units

Z%

Year 2

z2

Year 1

z1

LED Television Sales

0

10

20

30

40

5060

70

80Y%

Year 2

y2

Year 1

yi

mn units



S A M P L E

Source:

Fuelled by high demand the television market in China is expected to achieve a high rate of growth

• Television market in China is emerging as one of the largest and rapidly growing industries in China

Annual television sales is expected to reach x mn units in 20 ‐‐ from y mn units in 20 ‐‐ with a CAGR of X%

• Flat panel televisions are expected to completely penetrate the China market by 20 ‐‐

• Installed television base is expected to witness a Z% growth to y mn units in 20 ‐‐

China Television Market – Overview Annual Television Sales

Flat panel Television Penetration

0

20

40

60

80

mn units

X%

Year 2

x2

Year 1

x1

0

20

40

60

80100

% Y%

Year 3

y3

Year 2

y2

Year 1

y1

Installed Television Base

0

200

400

600

800

mn unitsZ%

Year 2

z2

Year 1

z1



S A M P L E

Source:

Exports of television units have witnessed a CAGR of 15% both in terms of value and volume

Television Market – Exports under HS Codes

Finding 1

0

5

10

15

20

USD mn X1% X%

Year 4

x4

Year 3

x3

Year 2

x2

Year 1

x1Q%

R%S%

T%

U%

P%

Country 6

Country 5

Country 4

Country 3

Country 2

Country 1

Note: HS codes852871 Reception apparatus for television, may incorporate radio

HS Code 852872 : Other color television, with liquid crystal display

Countrywise Segmentation In Terms of Value

0

50

100

150

200

mn units Y1%Y%

Year 4

y4y3

Year 3 Year 2

y2

Year 1

y1

Finding 2



S A M P L E

Source:

Imports have witnessed a steady decline implying a trade surplus in the television market

Television Market – Imports under HS Codes

Finding 30

50

100

150

200

USD 1000

X%

Year 4

x4

Year 3

x3

Year 2

x2

Year 1

x1

P%

T%

S%R%

Q%

OthersCountry 4

Country 3

Country 2Country 1

Note:

Countrywise Segmentation in Terms of Value

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

mn units

Y%

Year 4

y4

Year 3

y3

Year 2

y2

Year 1

y1

Note:

Finding 4



S A M P L E

Drivers & Challenges – Summary

Government Subsidies

Extensive Usage of Plastic Money

Drivers

Rising Population and Urbanization

Rising Disposable Income

Growth in the Retail Chain

Rise in Online Shopping

Changing Lifestyles

Challenges

Rising Labour Costs

Rise in Online Media

Rapid Technology Development



S A M P L E

Government subsidies play a key role in the development of the television market in China

• Finding 1Government Subsidies Impact

Source:

• Finding 2• Finding 3

Impact

0

50

100

150

200

mn units X%

Year 3

x3

Year 2

x2

Year 1

x1

Heading 1

0

50

100

150

mn unitsY%

Year 3

y3

Year 2

y2

Year 1

y1

Heading 2

Highlights of X



S A M P L E

Rising population and rapid urbanization to drive growth of television market in China

• Finding 1• Finding 2• Finding 3

• Finding 4

Rising Population and Urbanization Impact

Source:

Heading 3Aaa

0

500

1,000

1,500

mn +6%

Year 4

1,388

d1

d2

Year 3

1,370

c1

c2

Year 2

1,341

b1

b2

Year 1

1,308

a1

a2

YX



S A M P L E

Rising disposable income leading to greater spending power, to drive the demand for television units in China


Rise in Disposable Income Impact

Source:

Heading 4 Heading 5

0

5,000

10,000

15,000

20,000

X%

Year 3

x3

Year 2

x2

Year 1

x1

USD bn

0

1,000

2,000

3,000

4,000

5,000

USD bn

Y%

Year 3

y3

Year 2

y2

Year 1

y1



S A M P L E

Growing retail industry facilitates the development of the television market in China

Growth in Retail Chain Impact

Heading 6 Heading 7

• Finding 1

• Finding 2

• Finding 3


Source:

0

10

20

30

40

%

A6

B7

A5

B6

A4

B5

A3

B4

A2

B3

A1

B2

A

B1

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

USD bn

A%

Year 2

Y

Year 1

X

Aaa



S A M P L E

Rise in online shopping is a major driver behind the growth of the television market in China

Rise in Online Shopping Impact

Heading 8 Heading 9

• Finding 1

• Finding 2

• Finding 3

Source:

Heading 10

0

50

100

150

200

USD bn

X%

Year 4

x4

Year 3

x3

x1

Year 2

x2

Year 1

Z%

X%Y%

B CA

0

5

10

15

20

25

Year

CUSD bn

A%

B%

YX

Aaa

f f




S A M P L E

Rising use of plastic money provides significant support to the growth of television market in China

•Finding 1

•Finding 2

•Finding 3

•Finding 4

Extensive Usage of Plastic Money Impact

Source:

0

5

10

15

20

x1

x2

Year 1

%

X%

Year 20

2

4

6

8

%

Y%

Year 2

y2

Year 1

y1

Heading 11 Heading 12

dl h l f l b h




S A M P L E

Rapidly changing lifestyle is a major contributor to the growth of the television market in China

•Finding 1

•Finding 2

•Finding 3

•Finding 4

Changing Lifestyles

Source:


0

20

40

60

80

100

%

C%

2025e

b2

a2

2005

b1

a1

BA

05

1015202530

USD bn

A%

Year 4

a4

Year 3

a3

Year 2

a2

Year 1

a1

Impact

Ri i l b j hi d h




S A M P L E

Rising labour costs act as a major hindrance to the development of the television market in China


• Finding 4

Impact

Source:

Rising Labour Costs

Heading 15

0 500 1 ,000 1 ,500 2 ,000 2 ,500 3 ,000 3 ,500 4 ,000 4 ,500 5 ,000 5 ,500 6 ,000USD

Country 9 a9

Country 8 a8

Country 7 a7

Country 6 a6

Country 5 a5

Country 4 a4

Country 3 a3

Country 2 a2

Country 1 a1

Aaa

R idl i l i f h i j




S A M P L E

Rapidly growing popularity of the internet poses a major threat to the television market in China


Rise in Online Media Impact

Source:

Heading 16 Heading 18Heading 17

0

200

400

600

800

mn

A%

Year 5

5

b5

a5

Year 4

4

b4

a4

Year 3

3

b3

a3

Year 2

2

b2

a2

Year 1

1

b1a1

YX

0

20

40

60

80

100

120

%

Year 4

B%

Year 5

d5

c5

d4

c4

Year 3

d3

c3

Year 2

d2

c2

Year 1

d1

c1

A B

0

20

40

60

80

%X

Y

Z

C

y3

x3

B

y2x2

A

y1x1

Year 2Year 1




S A M P L E

Trends – Summary

Key Trends

Rising Penetration in Low Tier Cities

Technology InnovationMergers and Joint

Ventures

L i i i i j k f




S A M P L E

Low tier cities are emerging as a major market for televisions in China

• Finding 1• Finding 2• Finding 3• Findig 4

Rising Penetration in Low Tier Cities

Aaa

Source:


0

20

40

60

%X%

Year 2

x2

Year 1

x1

0

20

40

60

80

%Y%

Year 2

y2

Year 1

y1

Note: :Market share of domestic television companies

E l ti f t h l i th t l i i k t i




S A M P L E

Evolution of new technology in the television market is leading to rising demand



Technology Innovation

Source:

Bbb

0

2

4

6

8

10

12

mn units

Z%

Year 2

x2

Year 1

x1

Heading 21




S A M P L E

0

10

20

30

40

50

60

70

80

90

100110

120

130

140

150

-500 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 6,500 7,000 7,500 8,000 8,500 9,000

Net Income

Revenuea4

a8

a2

a7a1

a3a5

a6

Domestic Competition – Summary (1/2)

Source; Note:

Size of the Bubble represents Market Capitalization in USD mn

Company 6

Company 3

Company 7

Company 5

Company 2

Company 8

Company 4

Company 1




S A M P L E

Domestic Competition – Summary (2/2)

Source: Note:

Revenue and Profit for Major Domestic Companies

Company 8b8

a8

Company 7 b7a7

Company 6b6

a6

Company 5b5

a5

Company 4b4

a4

Company 3b3

a3

Company 2b2

a2

Company 1b1

a1

YX




S A M P L E

Major Domestic Players in the Market (1/8)

• Company is a leading manufacturer of x television sets in Country 1

• Products of the company are exported to more than y countries and regions across the world

• Company holds more than z% share in A Television market in China till the middle of 20 ‐‐• B technology incorporated television units of the company to be available in the digital television line launched by the

company in 20 ‐‐

• B certified televisions of the company will be made available to the consumers in Country 1 first followed by those in

Country 2

Source:

Headquarters City 1, Country

Founded 19 ‐‐

Products Product 1, Product 2, Product 3

Key People Person 1‐ Designation

Company Snapshot: Company 1

Business Highlights

Corporate Information Financial Performance

Profit / Loss

Revenue

0

1,000

2,000

3,000

4,000

0

50

100

150

ProfitUSD mn

RevenueUSD mn

Year 4

a4

Year 3

a3

Year 2

a2

Year 1

a1

Backed by constant technology innovation television




S A M P L E

Backed by constant technology innovation, television market in China is expected to witness high growth

Led by supportive policies of the government , the television market in China is expected to witness rapid growth

Rising population and growing urbanization along with high income leading to rising demand is an important driver of the television market

Opportunities in the Market Market Size

Government Initiatives

Challenges

Growth in retail sales coupled with the rise in online shopping provide a major opportunity for growth of the television

market in ChinaExtensive use of credit cards and rapidly changing lifestyles leading to rise in demand

also present an opportunity of growth

• Rising Labour Costs

• Rise in Online Media

• Rapid Technology Development

Government has taken several steps to ensure the development of the television sector

Government introduced the “Home Appliances to the Countryside”subsidy program

with a view

to

increase demand

“Old for New”subsidy program of the government also

seeks to raise replacement demand

0

20

40

60

80

Year 2

x1

mn units

x2Y%

Year 1



2

Thank you for the attention

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Documents

Market Research Report : Television Market in China 2012_Sample