1. Our Vision Hooplahoo - Confidential, Not for Distribution 2 To connect between a real time business need and a consumer real time request. 2. SMBs Aggregate SMBs into global network Give SMBs online mobile promotion/ offer tool . Rapid critical mass of consumer traffic to SMBs Bring new business Increase recurring business Consumers Our Goals Personalized & convenient hyperlocal commerce Get tailored & timely offerings share deals with social network interact and negotiate the offer with your local business Universal currency for physical & virtual goods. Hooplahoo - Confidential, Not for Distribution 3 3. Global Online Market Sizes Hooplahoo - Confidential, Not for Distribution 4 Addressable Mobil market Online-mobile ads: 20.6B (2015) Coupon 46B (2016) Retail Commerce 119 B (2015) Mobile payments: 240B (2011) 4. SMARTBIZ: SMB COMMERCE PLATFORM Hooplahoo - Confidential, Not for Distribution 5. SmartBiz Platform is Core Hooplahoo - Confidential, Not for Distribution 6 SmartGam es Online Mobile Ads Pesonaliza tion Mobile Payments SmartPage SmartBiz Platform 6. SmartPage for SMBs Business profile page Real estate for ads & offers Display branded content from Ad Networks Designated area for SMB & partner ads Hooplahoo - Confidential, Not for Distribution 7 7. Partners Have SMB Critical Mass Hooplahoo - Confidential, Not for Distribution 8 Trust Brand Reach Infrastruct ure New Revenue SMBs ISP / Telco Partners 8. Leverage Partner Infrastructure Use partners to reach critical mass of consumers & businesses Partner operational assets include: Trust, reach, brand, infrastructure, sales, marketing Partner options include: ISP, Telcos, Media companies, credit card processors Mobile social networks (Papaya, GREE, DeNA) Game developers Ads revenue share with partners Free for all Hooplahoo - Confidential, Not for Distribution 9 9. Glocalized Network of Partners Hooplahoo - Confidential, Not for Distribution 10 Europe: UK, France, Germany M East: Israel, Turkey Asia: Japan, Taiwan, S Korea, China... Americas: USA, Mexico, Brazil SmartBiz Global Database 10. Global Connection Connect all partner networks Connect all consumers & SMBs Activities across geographies Gift coupons across the oceans Redeem offers in different locations Access remote consumer markets Localized Reach Glocalized Consumers & SMBs Hyperlocal commerce Direct consumer interaction with local SMBs Gain local expertise & knowledge Go Geo social Share with my social network Hooplahoo - Confidential, Not for Distribution 11 11. FOR CONSUMERS: PERSONALIZED, CONVENIENT, INTERACTIVE Hooplahoo - Confidential, Not for Distribution 12. Personalizing Consumer Intent Hooplahoo - Confidential, Not for Distribution 13 Consumer Personality Passport Apps & Games behavior Wish list Tailored offers Targeted ads Greater conversion Higher purchase volume 13. Wishes Become Offers Hooplahoo - Confidential, Not for Distribution 14 User puts wish into SmartBiz mobile app SmartBiz push wish to SMBs SMBs see wish in SmartPage SMBs create tailored offer in SmartPage SmartBiz push offers to user User see offer in SmartBiz mobile app User buys offer with $Hoop currency SmartBiz deposit $cash to SMB SMB bank account 14. Personality Color Temperaments Based on Myers-Briggs; 30+ yrs in usage Personalities mapped to four color profiles Keirsey, True Colors, etc. Proven successful in many fields Education, career development, relationship improvement, etc. Apply system to commerce Customize around personalities Map product & service usage Create recommendations Define gamification scenarios Custom offers & deals Hooplahoo - Confidential, Not for Distribution 15 15. Gamification: Interaction for Coins Hooplahoo - Confidential, Not for Distribution 16 Offer redemption volume define ranking of SMB & consumer Coins Wallet Reserve offer Gift offer Play games Refer friends Create reviews View ads Take survey Redeem offer 16. Gain Coins Game activities Take survey Refer friend Click ads Sign up Create review Spend Coins Coins Usage Loops Game activities Gift friend Create wishes Reserve offers / coupons Gift coupons Hooplahoo - Confidential, Not for Distribution 17 17. Consumers Join biz customer list Commerce increase ranking Achieve VIP status Get special discounts Elite status profile on SmartPages & SmartGames Share deals with friends Add my favorite business Businesses Gamification: Mini Social Nets Upload current customers Create mini business networks Preferred customers list Create VIP discounts Hooplahoo - Confidential, Not for Distribution 18 18. Mobile Load-Buy Cycle Hooplahoo - Confidential, Not for Distribution 19 User bring cash to mobile loading station Load virtual wallet on user mobile Go shop with mobile wallet User buy SMB product SMB mobile scan user mobile SMB authenticate user SmartBiz transfer $Hoop to SMB account SmartBiz deposit $cash to SMB SMB bank account 19. GAMING CONSUMERS Hooplahoo - Confidential, Not for Distribution 20. Consumer App Sectors Hooplahoo - Confidential, Not for Distribution 21 Social Games Travel Education Financial Services Wish List Gifting Hoop Global Consumer Data 21. Platform Connects Consumers with SMBs Aggregate social gaming users Funnel SMB offers from SmartPages into games Exchange virtual for tangible goods & services Create direct interaction between these two worlds SmartGames (virtual) SmartOffers SmartPreference SmartExchange SmartMetrics SmartBiz (tangible) SmartPages Social Games Hooplahoo - Confidential, Not for Distribution 22 22. Two Sides of the Same Coin SmartBiz (tangible) Provide online SMB biz presence Easy to create deals, specials, offers Integrated inventory from multiple ad networks Access via browser and mobile smartphones Profile user behavior for online surfing SmartGames (virtual) Use social games to bring users from multiple social networks Leverage social viral propagation channels Access via browser and mobile smartphones Aggregate partner game content Profile user behavior for interactive scenarios Hooplahoo - Confidential, Not for Distribution 23 23. The Social Games Hook Use social games to attract users Daily play sessions span 5-10 minutes Activities in all 3 domains award & consume coins Continuous loop of gaining & spending coins keep users coming back Social Games SmartPagesAds, Offers, Deals Hooplahoo - Confidential, Not for Distribution 24 24. Offers for Game Coins Hooplahoo - Confidential, Not for Distribution 25 User playing game SmartBiz push offers to game User clicks on offer Game award coins to user User sent to SmartPage offers User see more offers User clicks more offers / ads User gains more coins User return playing game 25. Hooplahoo - Confidential, Not for Distribution 26 26. The Engagement Loop Loop: play games earn coins Users click ads in social games & SmartPages to earn coins Click ads in games will forward user to SmartPages SMBs create ads / offers / deals on SmartPages Ads / offers / deals are pushed to games Hooplahoo - Confidential, Not for Distribution 27 27. Hooplahoo - Confidential, Not for Distribution 28 28. Social Games Engage Users Social games are sticky! Daily 5-10 minutes play sessions Games connect to major social networks Facebook, Mobage, GREE Leverage viral effect to spread games and deals Multiplatform linked game play iPhone, iPad Android phones & tablets browsers Hooplahoo - Confidential, Not for Distribution 29 29. SmartExchange Virtual store Virtual currency Currency conversion Partner currency Payment providers Fraud detection SmartMetrics Currency & Metrics Services Real time data collection Engineering troubleshooting Monitoring & support Biz / marketing analytics Game design analytics What users buy What user like / dont like Where users spend time in games Hooplahoo - Confidential, Not for Distribution 30 30. SmartOffers Aggregate ads inventory Connects with external ad networks Push ads, offers, deals to games & SmartPages Target offers using SmartPreference data SmartPreference Ads, Offers, Deals, Preferences Personality system Inference engine User preferences Product recommendations Map product to personality Correlate preferences in social graph Hooplahoo - Confidential, Not for Distribution 31 31. User Behavior Data User personalization data is the eventual goal Personality system is used to aggregate user behaviors Data is collected from SmartPages & SmartGames Recommendations are generated & pushed to SmartPages & SmartGames Data improves targeting conversion for ads, deals, offers Hooplahoo - Confidential, Not for Distribution 32 32. Personality Mapping is Core Key part of recommendation system Makes user preference mapping more accurate Define personality from basic questionnaire Map personality profile to actions & items Profiles drive game & app designs Enhance interaction in social networks Improves targeted marketing Ads / offers / recommendations are more relevant Greater conversion ratios Accumulated data gets smarter over time Hooplahoo - Confidential, Not for Distribution 33 33. Virtual Mega Mall 3D analog of SmartPage 3D view of local businesses Closely connected to SmartBiz SMBs interact directly with users SMB offers are pushed to Mall Shopping theme Buy / sell goods to virtual people Geo location functions Ads / offers push based on proximity Hooplahoo - Confidential, Not for Distribution 34 34. Mall: Inside Store View Advertise brands in store area Highlight local biz in your geography Brand local biz in virtual setting Hooplahoo - Confidential, Not for Distribution 35 35. Mall Game is Focused on Local Biz Game suggest local businesses for placement in virtual malls 3D store fronts can display contents from SmartPages Offers / specials given by biz will be displayed in game Coins gained from SmartPages can be used in game Shopping centric theme & activities Decorate / accessorize / customize Showing ads is natural Greater range of relevant ads placement Hooplahoo - Confidential, Not for Distribution 36 36. Hooplahoo - Confidential, Not for Distribution 37 37. Open Platform to Partners Hooplahoo - Confidential, Not for Distribution 40 SmartBiz Platform EA Disney Zynga Activision Yelp / Timeout Amazon Media Publishers Klarna 38. Open Platform to All Partners Leverage partners to reach critical mass of consumers & businesses Partners include: ISP, Telcos, Media companies, credit card processors Mobile social networks (Papaya, GREE, DeNA) Game developers Ads revenue share with partners (50/50) Free for all Hooplahoo - Confidential, Not for Distribution 41 39. 3rd Party Partner Games Open platform to game developers They are the primary game content providers Zynga, Electronic Arts, Disney Link with partners virtual currency Make SMB offers available to partners Make preference data available to partners Hooplahoo - Confidential, Not for Distribution 42 40. Consumer Register my favorite local businesses creat a real time wish Get tailor made personal deal share deal with my social network share my experience with my friends Go Geo social. Get rewards for my actions. 41. Hooplahoo - Confidential, Not for Distribution 45 42. THANK YOU Hooplahoo - Confidential, Not for Distribution 46