Jay Franks

EVALUATION 3 : What kind of media institution might distribute your media product and why?

A media institution is a company that is involved in the marketing, distributing and the production of products. The media institution that I believe would be the most successful in making my magazine to be able sell to a worldwide audience, is Bauer Media. Bauer Media is a one of the biggest media companies in the industry, they are known of their great success in publishing magazines, as their promising statistics show that they sell over 65 million copies a year. This will be beneficial to my product, as due to them being large institution, they have the money available to be able to distribute the magazine around the whole world. As that is the aim for my magazine, to be known for being the best EDM magazine out there. I feel that this is possible as there are only a few well known magazines in the genre; such as Mixmag and DJ Mag. Bauer are a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio station broadcasts. This shows there success in the media industry, and increases the chance of my magazine being successful because of this, which it is what is wanted. Due to their great levels in experience and success, I feel this company will allow my magazine to succeed in the lesser mainstream music genre of EDM. I feel they would suit my magazine, as it being an EDM magazine, and that they only currently publish magazines in the rock and pop genres, it will add another dimension and expand the worldwide audience that they can attract due to different tastes in music that they offer. If the magazine is a good success, then the franchise can expand easily through Bauer Media. As events like a DJ battle could be really entertaining for people that are fans of Electronic Dance Music, and this can be broadcasted on TV and the songs broadcasted on the radio. This is why Bauer Media should be interested in distributing my magazine, and is why I need their expertise as well to allow this to happen because of their success in the different areas of media. Moreover, due to their close connections to social networking sites in tumblr, twitter, Facebook and YouTube this will help my magazine to be able to be advertised worldwide. As the internet is the easiest way to advertise a product to to the vast amounts of people around the world that use them. This is why I feel Bauer Media is a needed institution to publicize my magazine, because of the aim to sell it worldwide. And because of there connections they will allow me to do this. My magazine will want to be distributed on a monthly time scale, as Bauer media have close connections with Acute and Mojo magazines that have great success in releasing their magazines on a monthly time scale. Therefore because of this, Bauer media will enable to release of the magazine each month to be successful as one another. For my magazine to be created, funding would be acquired from the founders of the idea as well as requesting for funding off EDM stars as a big magazine will enable them to become known worldwide. This interest could enable stars to invest money into the business to creating the magazine and will develop their careers at the same time because of the publicity they will gain from the stories involved in the magazine.

Jay Franks