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My magazine would be sold in
traditional shops such as
newsagents and WHSmith but
also to try to appeal to its target
audience by selling it in chain
barbershops and hair salons this
is because this is relatively full
of young adults of black
ethnicity so they can relate, also
the there is a high footfall of my
target audience around
shopping centres and retail
parks such as Westfield or
Gallions Reach so it would be a
good idea to sell them in retail
shops such as JD Sports and
Foot asylum because these are
very urban and youth orientated
shops.
I do not believe giving
it away at clubs would
be effective it wouldn’t
increase awareness of
the magazine because
the genre of music played in these places
are mostly dance and
techno. Hip would most likely be played
in genre specific clubs
only but because that’s a niche there is
no point of selling it
there.
I think that the magazine
frequency should be once a
month, this is because it will
keep the reader up to date and
allow the magazine time to
collect and capture the
highlights of the month keep in
new and exciting. My magazine
is reaching to the mass of hi
hop audience so the circulation
will be amongst the same as
the more established hip hop
magazines like XXL (200,00+).
The reason why it will be
available in subscription as
seen in my contents page is
because it will be easier for my
consumers to buy because its
discounted but its also a secure
a certain number of sales for
my magazine guaranteed
income.
For distribution I believe the best
one to pick would be IPC this is
because they have 60 iconic media
brands, they also create content
for multiple platforms, across print,
online, mobile, tablets and events.
This will be useful for reaching my
target audience since technology is
a big part of most of their daily
life's. The are also the UK's leading
consumer magazine publisher
which is great to have as newly
established magazine they are
known to engage with 26m UK
adults - almost two thirds of UK
women and 42% of UK men. Which
will help me reach the number of
sales wanted and spread
awareness of my magazine their
award winning portfolio of websites
reaches over 25 million users
globally every month. Which will
help me exploit the use of web 2.0.