Presentation of computerTopic:

“Search Engine Optimization”Presented To:

“Sir Ghulam Mustafa”

Presented By:

Arshad (104068)Zimran Ali (14047)

SEARCH ENGINE OPTIMIZATION

What is Search Engine? Definition:

An internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user.

• Common Characteristics:• Spider, Indexer, Database, Algorithm• Find matching documents and display them

according to relevance • Frequent updates to documents searched

and ranking algorithm

SEARCH ENGINES STATISTICS1. Google- 41.6%2. Yahoo- 31.5%3. MSN- 27.4%4. AOL- 13.6%5. Ask Jeeves- 7.0%

SEO HISTORY SEO is being used since 1990 when web

browser started working. SEO word was initially used in 1997. When Google Came into being, SEO’s

power transferred from webmasters to search engines.

SEOmoz.com is the official website for each and everything about SEO.

SEO INTRODUCTIONWhy you Need SEO? 85% of all users on the internet is

referred by search engines 90% of all users don’t look past the first

30 results(most only view top 10)

Cost-effective advertising

WHAT IS SEO? SEO is an abbreviation for search

engine optimization. SEO is the process of improving the

volume or quality of traffic to a web site from search engines via search results.

SEO aims to improve rankings for relevant keywords in search results.

BLACK HAT SEO V WHITE HAT SEO White hat is a legal technique for

optimizing a website for search engines. search engines have defined a criteria for white hat SEO’s.

e.g. Not over-optimization, taking care of keyword density, balancing your content.

Black hat is an illegal technique which has been used by some spammers who want to cheat search engines by using some ban ways. This technique is no longer accepted by any search engine.e.g. Over-optimizing, using bad LINKS, using excessive keywords.

WHAT DOES SEO PROVIDES? To promote the business at an

economical rate To increase the site traffic and hence

increases the site popularity To provide the needed information to

the visitors in the best possible time To upbeat the competitors site in term of

Search Engine Rankings

SEO PROCESS 5 steps process:i. Researchii. Reportingiii. Optimizationiv. Submissionv. Follow Up Reporting

SEO PROCESS

ON PAGE SEO On page optimization is what can be

done on the pages of a website to maximize its performance in the search engines for target keywords related to the on page content

SEO BASIC On page Criteria

Keyword ResearchContentTitle TagsDescription TagsKeywords TagsAlt tagsHeaders Tags Internal link Bold, Italics and UnderlineSite Map

OFF PAGE SEO Off page optimisation is what can be

done off the pages of a website to maximize its performance in search engines for target keywords related to the on page content and keywords in off page direct links.

OFF PAGE CRITERIA Inbound links Blogs Article and Press Release Submission Bookmarking Forum Media