Improve herd health

Optimize dairy operations

Maximize milk yield

THE GLOBAL FOOD CHALLENGEBy 2050 we will need to feed more than 10 billion people, requiring a 70% increase in global food production

Source: Eric Schmidt’s Farm 2050 initiative

10bnPOPULATION BY 2050

70%INCREASE IN FOOD PRODUCTION

Global Sales of Milk exceed

$1 Trillion every year

Yields Diseases Reproduction Tracking

Pakistan India China Colombia Indonesia

500,000 300,000 600,000 225,000 140,000

tons tons tons tons tons

750,000Number of farmers supplying Milk to Nestle

WWW.COWLAR.COMWWW.COWLAR.COM

Emerging Markets

Primitive

Agri-practices

Low Milk Yield

Dairy is Complicated

THE SMART COLLAR FOR COWS

Cowlar tracks temperature, activityand monitors cow behaviour toprovide farmers with action-abletext message alerts

BASE

Online Dashboard

Cellular Tower

SMS Alerts Robo-Call

How it works..

Solar powered base with 4 km

range

Waterproof, rugged smart

collar

Improve Milk Production

Get actionable recommendations on how

to maximise yield & avoid milk loss

Early Disease Detection

Cowlar looks for signs & symptoms of diseases. Get alerts at an early

stage

Boost Reproduction

rates

Never miss a heat cycle with Cowlar. Dairy farms

can lose up to $400 if they miss a heat cycle.

Real Time insights & Alerts

Monitor from anywhere, at anytime with SMS

alerts in any language or an automated phone call

ACTION-ABLE RECOMMENDATIONSvia TEXT MESSAGES

$50()Monthly income /cow

2,500+units Pre-ordered

150Pilots at farms

MARKET

$400BillionMarket

300 Million

BUSINESS MODELCost

$69

Subscription

$3/mo

Revenue at 50k cowlars

$9Million

Includes three months of

free recommendations

Recur Rev

$2Million

TRACTION

Global FinalistTop 30 Impact

StartupRunner-up

(Agriculture) 1st PrizeGlobal Finalist

Selected S 2016

$50()Monthly income /cow

2,500+units Pre-ordered

150Pilots at farms

GLOBAL DISTRIBUTION STRATEGY

USA

Mexico

Columbia

BrazilNigeria Vietnam

Ireland

Poland

India

Launching Cowlar in these countries by Q3 of 2016

Australia

Pakistan

COMPETITIONHealth

Monitoring

Geo-

Fence

Heat

detection

Disease

Detection

Mobile

& Web

portal

Battery

Life

User

interface

Agnostic

Price Subscription

Cowlar ● ● ● ● ● 180d ● $69 $3 /cow/mo

Silent

Herdsman● - ● ● ● 60d $160 NA

Moocall ● - ● - - 30d $299 NA

Dairy Master ● ● - ● 5yr $150 $5000/yr

E-Cow ● - ● ● ● 8yrs NA NA

Bella Ag ● - ● - - 5yrs $75 $1250/yr

Tekvet ● - ● - - NA NA NA

Connecterra ● ● ● - ● NA NA NA

SCR Dairy ● - ● - - NA NA NA

*subject to change

IMPACT –LOCAL VS GLOBAL

5%

12%

$50 Billion

$120 Billion$4.2 Billion

$2 Billion

Yield

Improvement

www.cowlar.com

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