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zünpartnerscase study: branded environment
zünpartners inc 676 north lasalle drive suite 426 chicago illinois 60654 usa +1 312 951 5533 zunpartners.com
zünpartners, case study: branded environment
zünpartners, case study: branded environment
The idea behind the zünpartners branded environment initiative was to demonstrate the value of smart brand identity programs (the ones we profess to our clients) by doing it ourselves. The project also explores a basic question as to where an identity should begin or end. We began our process with a definition of a branded environment (the application of the brand language; logo colors, imagery, brand messages) and implemented it into a three dimensional environment. We then defined our brand language messages and went to work.
zünpartners brand language and message:
STORY:Our company name, zünpartners, is derived from the German word zünden meaning to spark. This represents the point of origin in an idea and the point in which the expression of that idea evokes action to the benefit of a client. -proportionate to that of a small spark the color orange is used to accentuate this concept in a poignant manner -white creates the foil for the visual spark concept but also brings clarity and attention to the designs being created for our clients
THEMES:Holistic in Approach—we understand the big picture. It includes visual elements, tangible materials and personal interactions—all of which must speak in unison for an individual to place their trust and emotional investment into our services. -the circle is used throughout the office environment as a literal symbol, complete, whole, perpetual and equal in it’s partNimble and Responsive—to the needs and circumstances of the people we work with, and to the environment they work in. -the symbiotic qualities of our open and collaborative work environment allow our team greater understanding of our client issues and concernsListen and Learn—to drive context unique to your organization. In every application, we strive to deliver a solution unmistakably authentic to our clients organization. True to it’s past and to it’s future. -the subordinate use of “style” and liberal white space allow for the creative expression of what we are through the work of our clientBrand Identity Experts—it’s been our focus for 19 years. -demonstrated by our work and the comprehensive nature in which we approach the subjectRooted in Design—disciplined in the craft, it’s how we think. It provokes questions, and provides answers. -seen in both classic and contemporary design furnishings and accessories in the functional aspects of the space
An internal message such as work ethic: as a means to creating value in design is rooted in the working class nature of Chicago and it’s great design history. Our respect for hard work and those who do it, is materialized in the form of a road crew highway caution sign, which announces WORKERS are present
ZÜN, our client given nickname, has been incorporated into the environment as a friendly connection for our visitors, as seen on the previous page.
Our passion for art and design can be seen throughout the office in our collection of Outsider Art which captures the spark concept in the form of original art as a pure fine art perspective from inspired point expression.
master brand logo
brand name logo
typography
Helvetica Neue Condensed
primary color palette
secondary color palette
circle motif
brand identity elements
custom proposal system
stationery and template system website
business card
apparel: recipients name is spelled out in circles (braille)
personal portfolio: 1 to 1 meetings at ZÜN or coffee shops interior signage
office corridor
workroom west
private office workroom east
private office
brand experience: taste
brand experience: touch brand experience: scent
brand experience: hear (custom on hold music)
office lighting
office art collection
