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Zack Davenport, Brand and Visual Designer at Foursquare, presented at November 2014's Design Driven NYC. Zack walked through the process behind Foursquare's and Swarm's brand and visual redesign.
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I’m Zack.
2009 2011 2013
2009 - 2013
Keeping up with friends
Finding places to go
Keeping up with friends Finding places to go
Keeping up with friends Finding places to go
Foursquare
Finding places to go
FoursquareKeeping up with friends
???
Keeping up with friends
Sure, I can do that.
The Naming Process
Swarm DodgeballRecess
Early Exploration
Jon (JS) DennisFoursquare CEOHead of Product Experience
CourtneyLead Swarm UI Designer
(TBD)
Jon (JS) DennisFoursquare CEOHead of Product Experience
CourtneyLead Swarm UI Designer
My Boss My Boss’s Boss My Boss’s Boss’s Boss
Me
+
Collaboration
SocialPlayful
Down to EarthSerendipitous
Exploring Different Directions+ Me
MikeMcVicar
DavidRicart
Down to Directions3
Direction 1
Direction 1
Direction 2
Direction 2
Direction 3
Direction 3
The FeedbackPart 2
Getting Swarmer.
To bee or not to bee?
Battle of the Bees
FatterThinner
10 px 20 px 30 px
Before After
AfterBefore
Reads like a ‘w’
Feels sloppy
Inconsistent baseline
Closed ‘a’ stem Reworked ‘m’
Rested on an arch
Me
Swarm Visual Design
Before After
1. Collaborate.
2. Review All the Options.
3. Two brands is a lot.
4. I could use some help.
foursquare.com/jobs
Thanks.
@mrdavenport
foursquare.com/jobs
