Prepared by STUDIO MERAZ + And Then What Creative for Deutsch LA

VW REFRESH

OBJECTIVE A design refresh of specific spaces within the Volkswagen corporate headquarters in Herndon, VA.

Our aim is to create spaces which exemplify and reflect the direction of Volkswagen: Simple. Human. Cool.

Cool!Human.Simple.

VW REFRESH

DESIGN DIRECTION Considering Volkswagen’s heritage and driven by the philosophy that all experiences within an environment are significant, we developed a forward-thinking narrativeand a series of engaging spaces within Volkswagen’s Corporate Headquarters.

These moments will captivate the audience on multiple sensorial levels. From materials and colors that evoke the Volkswagen DNA, to interactive digital experiences, we have enabled visitors to seamlessly connect with theVolkswagen brand in both the physical to the virtual realm.

MAX LOUNGE VIBE Our idea is to create a powerful first impression for the visitor that expresses beauty in a simple, yet interactive way.

The semi-enclosure which embraces MAX, not only serves to elevate and punctuate his silhouette, but also invites the visitor to engage with an interactive digital timeline. The overhead shell acts as a digital backdrop showcasing dynamic content from the past, present and future.

Various uses can be acheived to match the needs for corporate, media or consumer events.

MAX LOUNGE/ Modern enclosure to showcase MAX / Digital canopy showcasing dynamic content/ Interactive digital bands present VW’s history and future / Seating for visitors to pause or for impromptu meetings/ Forms, finishes and visuals influenced by VW heritage and lifestyle

VW LOGO INTERPRETED INTO INTERIOR SURFACE

DIGITAL VIDEO WALL WRAPS OVER ENCLOSURE

DIGITAL BAND SHOWCASING THE FUTURE VW LIFESTYLE

INTERACTIVE DIGITAL TIMELINE

MAX LOUNGE

MAX LOUNGE

MATERIALS & FINISHES

BOARDROOM VIBEFor the Boardroom we created an enclosure that has a dynamic presence and invites a curiosity.

As one approaches the boardroom, the Volkswagen brand emerges from a mosaic of Volkswagen vehicle forms. The mosaic is created by a relief imprint in white concrete. This area features soft seating and can be used for small gatherings, meeting prep or a relaxing break.

The Conference Table is a kinetic piece with interactive conferencing capabilities to interface with the digital video wall.

THE BOARDROOM/ Soft seating gathering area/ VW mosaic relief wall/ Aluminum clad exterior surfaces/ Floor-to-ceiling glass entryway

BRUSHED ALUMINUM SKIN OVERLAPS ENTRANCE

VW MOSAIC WALL SURFACESOFT SEATING AREA

THE BOARDROOM INTELLIGENT INTERIOR/ Conference table interacts with digital video wall - video conferencing compatible/ Conference table is constructed from cast aluminum, machined Corian, and edge lit glass/ Wall surface are clad with Macadamia wood and machined corian seating elements/ Central lighting element corresponds to conference table and is made of powder-coated perforated metal

INTERACTIVE CONFERENCETABLE ARMATURE

DIGITAL MEDIA WALL MACADAMIA WOOD

CORIAN SEATING SURFACE

GLASS AND CAST ALUMINUM

MATERIALS & FINISHES

CMO OFFICE VIBEFor the CMO’s office we considered the notions of privacy and accessibility.

From the approach and arrival, different views are framed to enable semi-private and private zones dur-ing the workday. Proximity of the CMO’s assistant played a critical part in the arrangement of the space to foster greater dialogue and collaboration.

Form language and materiality takes clues from the overall design strategy - our interpretation of Volkswagen’s brand DNA. The overall space is redefined by a deconstruction of the formal work environment revealing a new kind of work space.

CMO WORK SPACE/ Digital video wall for presentations and collaborations/ Multi-use seating area/ Total wall storage solution / Forms, finishes and visuals influenced by VW heritage and lifestyle

TOTAL WALL STORAGE

ROLLED ALUMINUM BEAM TREATMENT

VOLKSWAGEN FOLDABLE ‘BIK.E’ ELECTRIC BICYCLE

RETRACTABLE PRIVACY PANEL

CMO’S WORK SURFACE

ASSISTANTS WORK SURFACE

GRAPHIC APPLICATION

TRANSPARENT PARTITION SURFACE GRAPHIC

EMBOSSED SURFACE INFLUENCED BY VW VEHICLE SURFACE

DIGITAL VIDEO WALL

CMO WORK SPACE

studiomeraz@gmail.com

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213.709.0534

STUDIO MERAZ

MS

PHONE 323.963.3393

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EMAIL stuart@a-t-w-c.com

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And Then What Creative