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UX is UIA self-indulgent rant-in-progress by Mike Atherton
SODA Social
@mikeatherton
Mobile-first, Responsive, Lean, Zero-Wireframes...
These truths we hold to be self-evident.
@mikeatherton
More of this at shittyuiuxanalogies.tumblr.com
@mikeatherton
@mikeatherton
UX is not UIWhat does it mean?
Why are we so cross about it?
@mikeatherton
Is User Experience a process or an outcome?
@mikeatherton
But what is User Interface?
@mikeatherton
Human-Computer Interaction
@mikeatherton
What is a UX/UI Designer?@mikeatherton
UX/UI Designer (Yorkshire), Salary £25K 1.
— Experience sketching, wireframing and prototyping
— Confident in Photoshop to create concepts/assets
— Creating visual look and feel of high fidelity designs
— HTML & CSS and responsive methodology
— Working closely with development to implement UI
Any frontend coding experience and or .Net knowledge would be a bonus, but not essential.
1 Pulled from LinkedIn, 13 May 2015
@mikeatherton
What is UX really?
@mikeatherton
“Give me six hours to chop down a tree and I’ll spend the first four
sharpening the axe.”— Abraham Lincoln
@mikeatherton
“You are responsible for the work you put into the world.”
— Mike Monteiro
@mikeatherton
UI is the interface between the customer and the business.
So whaddaya know? UX is UI!
@mikeatherton
Forms, taxonomy, design decisions
@mikeatherton
“Brand is the idea that you stand for, made real by what you do.”
— Wally Olins
@mikeatherton
Designing a truly meaningful experience must include designing the proposition itself.
@mikeatherton
@mikeatherton
“This will be the number one lesson I will never forget and the
absolute key to understanding Dinnr’s failure — we were not
solving anyone’s problem.”— Michal Bohanes, founder of Dinnr
@mikeatherton
The Shit-flavoured Lollipop Problem
@mikeatherton
“Value must be greater than pain.”
— Scott Jenson
@mikeatherton
Has Product Management assumed the role of
defining proposition?
@mikeatherton
What a Product Manager Does (diagram by Martin Eriksson)
@mikeatherton
What is Full-Stack Design? (diagram by Will Shandling)
@mikeatherton
Elements of User Experience, Jesse James Garrett (2000)
@mikeatherton
Your salary tells you how much your role is valued within the business.
@mikeatherton
”How can I convince the business of the value of UX?”
— The evergreen conference question
@mikeatherton
”How can I make UX valuable to the business?
— Stand up and be counted
@mikeatherton
”Design is the rendering of intent.”
— Jared Spool
@mikeatherton
UX is business transformationOur one true deliverable is behavioural change.
@mikeatherton
UX is not a job, but a common goal.Everyone must play a part.
@mikeatherton
Nobody puts UX in the corner.
@mikeatherton
Thanks for listening.Let’s talk on Twitter: @mikeatherton
@mikeatherton