User ExperienceNew Trends Remaining Challenges
Silvia C. ZimmermannCEO & Lead Experience DesignerPresident UPA International @ Infopress Montreal, 28.09.2011
Software development is a relatively young industry
Usability is the extend to which a product can be used by specified users in a specified context of use to achieve specified goals with effectiveness, efficiency, and satisfaction.
Usability Testing (UT) is a formal method by which we obtain objective and subjective qualitative data on the usability of software, hardware, products and services. UT measures the effectiveness, the efficiency and the satisfaction of users in a particular environment or context of use.
User Experience (UX) is about a persons perception and responses resulting from the use of a product, system or service. Emotions, beliefs, preferences, perceptions, responses, behaviors and accomplishments that occur
before, during and after the use.
Bild von Tesla
360o User Experience Research requires explicit as well asimplicit testing methods.
360o User Experience
Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH. http://issuu.com/germanupa/docs/usability-professionals-2011
Usability Testing (Efficiency and Effectiveness)
Key Journey Testing Scenario based Testing
User Experience Questionnaires (UEQ)
Frustration, confusion, disbelief, stress "
Joy and happiness.."
Consumer Trends Paradigm Shift Social Media Social Innovation Fluid Experiences Context Aware Computing Smart Objects
Trend 1: Consumer Trends 2015
Easy Access Cool Convenience Deep Support Retro Selfness Neo Nature "Downshifting Mobile Markets Female Shift High Touch Casual Gaming Identity Consumption New Family Values High End-Design Creative Consumption
Trend 2: Paradigm Shift
Thank you Flicker: Chelsea FaithSource: Ethan Zuckerman
Thank you Flicker: escapedtowisconsin
More than 500 million active users 50% of our active users log on to Facebook in any given day Average user has 130 to 170 friends People spend over 700 billion minutes per month on Facebook There are more than 250 million active users currently accessing Facebook through their mobile devices.
What is the average number of strong ties a person has?
Software and tools have not changed the basics of social science. Relationships are fundamental to the development of human beings. The internet will be rebuild around people. Networks will continue to influence our decision making process.
Thank you Flicker: GlobalCitizen01
Trend 4: Social Innovation /Crowdsourcing
Trend 5: Fluid Experiences
Thank you Flicker: LukeW
3 clicks to check inon the website
Boarding pass is sent to my mobile app(shake it twice)1
Trend 6: Context Aware Computing
Trend 7: Smart Objects
Thank you Flicker: samsungusa
360o User ExperienceUs
Efficiency Effectiveness Subjective Satisfaction
Meaning Deep support
Joy of use
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Thank you very email@example.com@SZimmermann