View
8.969
Download
1
Embed Size (px)
DESCRIPTION
A talk at Planningness Brooklyn 2010.
Citation preview
1
urban computing
Chris Heathcote@antimega
2
I'm an interaction and experience designer - I've spent 15 years working on this screen (computer), and the last 10 years working on this screen (phone). But some of what I've been working on tries to get away from the tyranny of the screen.
a definition
3
let's try and define what urban computing is...
action / reaction
4
well, at its most basic, we have actions causing reactions
input / output
5
or in computer terms, input and output
inputs / outputs
6
but it's more than that - a light switch has an input and output. computers let us take many inputs and process them in many different ways.
inputs / processing /outputs
7
and the processing is what computers are really good at
keyboard+mouse / application /display
8
so this is the traditional computer: do stuff with distinctly weird input mechanisms, and a blob moves on the screen
sensors / large databases /many outputs
9
so urban computing just extends that - many more sensors, many more possible outputs + we can collate, store and process large amounts of information
why should we care?why now?
10
technology changes the way people act, think, conceive what’s possible
11
It's interesting that we've heard already that usage changes before thinking
the postal service
12
and it's not new - the penny post (started in 1680) used to run in London up to 6-8 times a day - the speed of information processing increased tremendously
the railway
13
1825 - the railway took that and made it country and continent wide - to the point where we had to redefine how time worked
telegraph / telephone
14
and then we made it instant - changing the relationship with data - those in the know had absolute business advantage, it redefined what newspapers were etc.
mobile phone
15
changed from ringing a place to ringing a person - and the way people live and act has changed quicker than ever before
where are we?
16
near ubiquity
17
of cellphones (in the first world, and a majority in the second and third world)
ubiquity of connections& connectivity
18
ubiquity of computing
19
people are carrying many computers with them everywherehomes are full of computers - soon every switch and socket will contain a computer
what changes?
20
context
21
it's a horrible word, but suddenly we can make things that seem relevant to what's happening
where you are
22
what time it is
23
absolute, time of day, weekday/weekend (+ other information such as weather)
who you are
24
who you're with
25
+ new ways to interact
26
in both the private and public sphere
27
BUT
28
but - and it's a big but
BUT
29
no idea of intention
30
we still have no idea of people's real intentions
no idea of need
31
or what they want or need
a new toolbox -
32
so we have new things to play with - over and above the media we're used to
Sensing:
33
identifying place
34
GPS
35
many phones have GPS now
GPS
36
but actually it's not just GPS
GPS + wi-fi + Cell ID triangulation + country ...
37
lots of kinds of information are used to determine location
or much simpler
38
Nike Grid
39
Nike Grid - a city-based running game - could have used Nike+ or GPS - but used payphones to check in and out - let everyone participate
identifying things
40
barcodes
41
barcodes are great to identify (things with barcodes)
barcodes
42
you can only make them so pretty
basket comparison
43
supermarkets have had barcode scanners for years - to tell you the price. the next step is to tell you the price at competitors - and by scanning your receipt how much money you saved on your total shop. -> uses a tremendous amount of data and computation
QR-codes
44
QR-codes
45
qr codes, data matrix, spotcodes.... there's no standards built into cellphones in the West unlike in Japan - so they're essentially useless
RFID
46
(thanks to Adam Greenfield, author of Everyware, for this photo) RFID is becoming ubiquitous through things like public transport payment systems. NFC could take this into cellphones too.
Nabaztag
47
it's a talking glowing wifi rabbit with an RFID reader in
Skål
48
a super simple system for connecting media to objects
text recognition
49
numberplates
50
this was an ad for Castrol - people hated seeing their numberplate on the billboard (even if it's already on your car), and they worried that somehow they knew what kind of car they had
augmented reality
51
Layar - using place and direction to work out what you're looking at
identifying people
52
face recognition
53
Japanese vending machines identify how old you areNEC's EKI digital signage network can distinguish a person's sex and approximate agecompanies can provide interactive advertisements "which meet the interest of people who use the station at a certain time,"
emotion recognition
54
many cameras recognise smiles, blinks
tracking use
55
chromaroma
56
turning Oyster card public transport usage into a game - passive participation
chromaroma
57
break records, collect stations
tracking health
58
Nike+
59
talking shoes! magic pebbles that talk to the Internet.... but software trumps hardware - pebbles are forgettable and need power. Location also infers speed, which infers kind of motion.
Pokemon
60
Pokeball-styled pedometer that unlocks new powers in the game -> changes kids' relationship to walking
Fitbit
61
more magic pebbles - but where do you attach it when sleeping?
Withings
62
everything is on the Internet, everything has a Twitter account
even bus stops weigh you
63
Dutch billboard that displays the weight of whoever's sitting on the bench
communal use
64
we can aggregate hundreds or thousands of data points in real-time
Nuage Vert
65
a stark visualisation of how much energy a city is using
Nuage Vert
66
that actually got people to try to reduce consumption on a particular day
public data
67
public data is opening up, realising that 3rd party developers and hackers can find new ways of combining and interacting with data better than organisations
Helsinki live tram map
68
London live train map
69
maps are the hello world of Open Data
Computation:
70
Arduino
71
connects sensors together with computation, plus it can talk to the Internet
Pachube
72
and it talks to things like pachube - a switchboard for data
Outputs:
73
Virtual Reality
74
this is not being in the world
Augmented Reality
75
three problems: people don't have strong arms, instant mugging target, and you look like a dick
text messages
76
and alerts - people are used to receiving them - but don't overload
coupons
77
the urban computing cliche - "you walk past starbucks and get 5 cents off a latte"
screens
78
screens are everywhere. they're being deployed really quickly, especially in new public buildings (stations, airports)
screens
79
in the UK, we don't have planning permission for movement in traditional outdoor sites. Other cities have sold off the right to install screens across the city. (thanks to Adam again for this video)
screens
80
BT Tower - 850,000 lumens, visible for miles - too bright to photograph
hand from above
81
Chris O'Shea's installation - reacts to people walking below
2nd screens
82
souped up Internet connected real time alarm clock - also interested in 2nd screens next to the TV
3rd, 4th & 5th screens
83
turns out the fridge computer lot were right
what’s next?
84
artificial intelligence is dirt cheap (check out Argos or JCPenney catalog - kid's toys have amazing intelligence)
face rec
85
your average compact camera recognises more faces than a 6 month old baby. why do computers and phones need passwords any more?
voice rec
86
It's never going to be perfect *and* real time. But I'm convinced there's a lot we can do with constrained vocabularies.
haptics
87
vibration and touch - we can start to make electronic surfaces have a "hand" or feel.Haptic compass - had 12 cellphone vibra motors and the one closest to north kicked occasionally. What's interest is that the body internalises this really quickly - superpowers are easy to acquire.
projectors - big
88
we've all seen the videos of architectural mapping and projections
projectors - big
89
this is Robert Lepage's The Image Mill projection in Montreal
projectors - big
90
but (with few exceptions) we have the technology and no idea of how to tell stories using it
projectors - small
91
why doesn't your alarm clock look like this?nanoprojectors are information torches (and will be in your cellphone soon)
projectors - small
92
or - even this
wearables
93
This is the Looxcie Wearcam. looking more like a Bluetooth headset.Need to work out how to mount and wear technology.
sonification
94
Sound in underused - probably thankfully. but what information can we convey, especially with headphones and audio location.
rjdj
95
takes all a phone's inputs - microphone, accelerometer, location and makes and changes music based on them
ruricomp
96
I don't actually like the term 'urban' - as lots of this can help and connect suburban and rural communities too. (this is a mockup by paulpod)
so what does this mean to marketing?
97
becoming real-time
98
creating and keeping data fresh is hard - but we need it to be real-time to feel interesting and connected
1 ad = 10,000 ads
99
if we can change what we show or say based on context, we're going to need a lot more executions - maybe even written, distributed and shown in real-time
how to scale
100
a lot of this currently only exists as events or location constrained experiences
new forms of media are needed
101
screens aren't vertical tv ads (or banner ads)
need new platforms
102
new platforms are emerging - but they're layers on top on phones or computers (layar). platforms in the real-world (digital outdoor or DOOH) are disconnected, small and all with different tech specs
need to understand the materialness
103
these new types of media need to be designed - we don't have 50-100 years of experience
entering the era of magic
104
you want a harry potter clock showing where people are? sure, no problem.
you can read minds(for a bit)
105
new technology that's magic quickly becomes mundane
hit the uncanny valley of ads
106
the uncanny valley is a term from robotics - robots that seem human but don't quite feel right - fight or flight. ads that shout your name are exactly the same.
B.A.S.A.A.P.
107
Matt Jones coined the term - Be as smart as a puppy.If you can't be human, fail gracefully (with puppy dog eyes)
you'll still freak people out
108
it's a spectrum of understanding privacy concerns - "if we don't get on the front page of the Daily Mail we're not trying hard enough"
urbn bacn
109
bacn is the name for email you asked for but don't really want - newsletters, offers, etc. If every company knows where you are, do you want your phone vibrating every 5 yards? (this is a frame from Keiichi Matsuda's Domestic Robocop film)
re-engage with discussions of public & private realm
110
city by city, country by country there will be a reassessment of how marketing and advertising impacts our daily lives
Thanks.
111
Questions?
112
task Teams of 3 or 4 or whatever.Pick a brand.Think of the what they could create in the real world -public space, subway, in car, in store, screens, projections, appsWhat context can we infer - place/places/time/time of day/things/usage...Push it as far into the future as possible.
Elevator pitch - 30 secondsI want to know:What data are they sensing / using? How does it manifest? What do people experience? What's magic about it?
NikeStarbuckscouponsprojecting on the moon
113