Typography & Motion Graphics

Alexis Sansone sp.2016

Wk 1&2 History of typography in motion graphics

Development of the Poster

Wk 1&2 History of typography in motion graphics

What stands out?The use of bold, CAPITALIZED and italicized words and lettersDifferent colorsDifferent type faces

Wk 1&2 History of typography in motion graphics http://www.designishistory.com/design/motion-

graphics

Post- Modernism Designs

Wk 1&2 History of typography in motion graphics

What has changed?

New ideas are used to make designs more intricate.Introduction to combined Typography and graphics design for advertising

Wk 1&2 History of typography in motion graphics

Wk 1&2 History of motion graphics

What is a motion graphic?

Digital footage and/or animation technology to create the illusion of motion or rotationcombined with audio for use in multimedia projects.

Wk 1&2 History of motion graphics

The earliest forms of motion graphics: cave drawings -- represent motion of a story

Motion graphics can be shown in the forms of art, photography, text or video

One of the first successful devices for creating the illusion of motion was the thaumatrope

Wk 1&2 History of motion graphics

A disk with a picture on each side is attached to two pieces of string

When the strings are twirled quickly between the fingers the two pictures appear to blend into one due to the persistence of vision

Wk 1&2 History of motion graphics

William George Horner invents the Zoetrope

a 19th-century optical toy consisting of a cylinder with a series of pictures on the inner surface that, when viewed through slits with the cylinder rotating, give an impression of continuous motion.

Example: Cartoon Network Bumpers - Magical Zoetrope

Wk 1&2 History of motion graphics

Classical animation -- political caricatures and comic strips in newspapers and magazines

1910- Cell animation process was a major break through in figurative animation use of translucent sheets of celluloid for overlaying images. With this came Betty Boop, Terrytoons and Woody Wood Pecker

Wk 1&2 History of motion graphics

Cell Animation Layering Process

Wk 1&2 History of motion graphics

1902- Stop Motion photography is used in George Melies film “A Trip to the Moon”

Stop Motion Example Power Minion

Wk 1&2 History of motion graphics

1906- J. Stuart Blackton discovers that by exposing one frame of film at a time a subject can be manipulated between exposures giving the illusion of motion

Humorous Phases of Funny Faces

Wk 1&2 History of motion graphics http://www.designyourway.net/blog/inspiration/some-of-the-best-kinetic-typography-

examples/

Emily Cohl and Max Fleischer begin to mix live footage with hand-drawn elements.

Experimental Animation turn of 20th century-- postwar industrial advances and changing social, economical, and cultural conditions throughout Europe fuel artist to reject classical representation

Dadaist and Surrealist artists seek to overthrow traditional restraints by exploring the spontaneous and the irrational

Wk 1&2 History of motion graphics

1970- Frank & Caroline Mouris develop collage animation

Animators begin to be brought onto feature films and mini films to create opening or closing animations

Pink Panther Opening sequence, Loony Toons mini films

Pink Panther Opening Motion Graphic

Wk 1&2 Typography within motion graphics http://designshack.net/articles/typography/kinetic-typography-an-introductory-

guide

How is Typography integrated in a motion graphic?

Wk 1&2 Typography within motion graphics

When we think of motion graphics and animations the text size, shape and font lead us to assume and associate different things with the motion graphic

Loony Toons Example

Wk 1&2 Typography within motion graphics

Betty Boop gives a completely different atmosphere

Betty Boop Example

Wk 1&2 Typography within motion graphics

A leader in motion graphics and advancements in typography within motion graphics

Mickey Mouse ExampleDisney Example

Wk 3&4 Contemporary Techniques and Technology https://vimeo.com/channels/kinetictypography

How is motion graphic typography applied today?

Wk 3&4 Contemporary Techniques and Technology

There’s hand drawn which requires a frame by frame drawing of the animated object.

Calvin and Hobbes Flip Book

Wk 3&4 Contemporary Techniques and Technology http://www.makeuseof.com/tag/technology-explained-what-is-cgi-animation/

Drawn on film animationfootage is developed by making the images directly onto the film stock

Wk 3&4 Contemporary Techniques and Technology

Paint-on-glass animationUsed for producing animated filmsSlow drying oil paints on sheets of glass gets manipulated

Wk 3&4 Contemporary Techniques and Technology

Erasure animationTwo-dimensional medium is usedInvolves photographing over time as the artist manipulates the image

Example

Wk 3&4 Contemporary Techniques and Technology

Pinscreen animationUses a screen filled with movable pins that can be displaced in or out by pressing a thing onto the screenThe screen is illuminated from the side in order to cast shadows by pins

Example

Wk 3&4 Contemporary Techniques and Technology

Sand animationThe sand is moved around on a back lighted or front lighted piece of glass in order to make each frame for an animated film

Christmas sand animation

Wk 3&4 Contemporary Techniques and Technology

Computer Generated Imagery (CGI)3D technology that allows animation to be put into a three dimensional world. Used often in films to make characters and objects seem real. MU Process Example

Wk 3&4 Contemporary Techniques and Technology http://www.motionmedia.org/informative-article-motion-graphics-

software.html

Computer Generated Imagery (CGI)Most common and currently used in features today

Wk 3&4 Contemporary Techniques and Technology

Computer Generated Imagery (CGI)Used for full feature animation, sci-fi animation, live and animation mixToy Story was the first feature length CGI animation.How Toy Story Changed Animation and CGI

Wk 3&4 Contemporary Techniques and Technology

Do it YourselfDo it yourself techniques range from flip books to 2D on programs like After Effects to Maya. Many student animators learn animation through completing the entire process from hand-drawn to computer practices.

Adobe After EffectsImportant to all motion graphicsTakes images from Photoshop or Illustrator and allows them to moveMost basic to complex animation process

Alexis Sansone Basic After Effects AnimationAdvanced After Effects Short

Wk 3&4 Contemporary Techniques and Technology

iPhone AppsFrameCast – Online Animation Studio for iPhonesCam AnimateStick Nodes (I’ve used and it is very simple but helps you understand the process)3D WorldApps List from Apple

Wk 3&4 Contemporary Techniques and Technology

Virtual Reality

the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

Wk 3&4 Contemporary Techniques and Technology

Augmented Reality

a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.

Wk 3&4 Contemporary Techniques and Technology http://i-media.soc.napier.ac.uk/Motion_Path/07005342/Article/07005342.html

ExamplesRatatouille ProcessAfter Effects ProcessiPhone AnimationAwesome Virtual Reality and Augmented Reality Example