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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses

The Sky’s the Limit for Fearless Freelancers

+ networking prep

with Ilise Benun @MMToolbox #HOWLive

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Ilise Benun• Mentor and business coach to

creative professionals

• Host/Co-Producer of Creative FreelancerBusiness Conference

• Author of 7+ books

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www.creativeguidetomoney.comwww.marketing-pricing-guide.com

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• Your community • Your lab• An intimate experience

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Launching a business?

First-timer?Veteran?

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More than 5 years?10 years?20 years?

First year in biz? Less than 5

years?

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Writer

Designer (web, print,

etc.)Illustrator

Other

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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses

There are currently 42 million

“freelancers” –1/3 of the workforce!

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By 2050 we will be half

of the workforce.According to Freelancersunion.org

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There is no such thing

as “job security.”

The Bad News

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Now is the best time to be self employed!

But it ain’t for the faint of heart.

The Good News

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www.freelancersunion.org/blog

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www.freelancersunion.org

• The Unfree Freelancer• The Hustling Freelancer• The Empowered Freelancer• The Influential Freelancer• The 360 Freelancer

Which one are you?

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Worksheet Part 1: 12 qualities &

skills freelancers need to succeed

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1. Curiosity

Rate yourself: 1-5

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2. Self-Discipline

Rate yourself: 1-5

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3. Professionalism

Rate yourself: 1-5

Photo Credit: Shutterstock.com

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4. Organizational skills

Rate yourself: 1-5

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5. Commitment

Rate yourself: 1-5

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6. Self-Awareness

Rate yourself: 1-5

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7. Self-Confidence

Rate yourself: 1-5

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8. Patience

Rate yourself: 1-5

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9. Flexibility

Rate yourself: 1-5

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10. Perseverance

Rate yourself: 1-5

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11. Communication skills

Rate yourself: 1-5Photo Credit: Shutterstock.com

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12. Adaptability

Rate yourself: 1-5

Photo Credit: Shutterstock.com

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1. Build a firm.2. Stay solo + charge more.3. Develop partnerships.4. Reinvent yourself. 5. Productize your services.6. Elevate your stature. 7. Give back.

7 ways to grow

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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses

Networking Prep

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Is this your first time at HOW or

CFBC?

Hi, my name is…..

What’s your favorite

session so far?

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Your Elevator Pitch•A hotel – not the Empire State Building.•Aspirational, not historical. •Engaging, not a label.•Clarity trumps cleverness.

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Your pitch: 3 angles to try

1. Emphasize the pain.2. Emphasize the outcome/result/benefit.3. Emphasize what they think they need.

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I work with creatives who hate to promote

themselves.(pain)

I help creatives promote their services and avoid

feast or famine.(perceived need)

I help creatives get the clients

they want.(outcome)

find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.

I revamp web sites you’re embarrassed to

send clients to.(pain)

I work with companies who need to update their

web presence.(perceived need)

I create web sites that get better traffic.

(outcome)

find us: marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.find us: Marketing-Mentor.com + @MMToolbox © 2014 Marketing Mentor, Inc.

Worksheet Part 2: Try all 3.

1. Emphasize the pain.2. Emphasize the outcome/result/benefit.3. Emphasize what they think they need.

Write it with your ideal client (or happy hour attendees) in mind.

Don’t be surprised if it’s not easy.

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• Talk to strangers• Introduce yourself (also at Q&A)• Forget someone’s name• Forget your “pitch”• Talk about the taboo subject of pricing• Not be “on”• Leave a conversation after 3-5 minutes• Give out your business card and ask for

someone else’s• Change seats every session

You have permission to:

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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses

Freelancer Showcase + Matchmaking

Happy Hour Prep

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Focus on 3 things

1. What is your goal?2. What is your offer?3. Who is your ideal prospect (here)?

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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses

Ready?

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HOWLive Mobile Schedule

Download to your phonehttp://how14.mymobileevents.com

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1. Freelancer Showcase + Matchmaking Happy Hour (tonight 5:30 PM Ballroom B)

2. Speed Coaching: Wed + Thurs: Boston Common

3. On Site Headshots: Evi Abeler Wed + Thurs 12-2 PM in Boston Common

4. Breakfast Roundtables: Thursday + Friday5. Thursday 3:15 session change6. Friday general sessions free!7. Netwalking: 6 AM Thurs & Friday

Meet in Sheraton Lobby #netwalking

CFBC Activities

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Thanks to our sponsors…

• WriterAccess• Navitor• Mohawk• Preferred Small Business

Solutions• Marketing Mentor• FreshBooks• InMotionNow

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Thanks to…

• YOU• All participating freelancers!• Kate Staab for speaker gifts• HOW/F&W Media Event staff

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advice, accountability and assistancefor creative businessesadvice, accountability and assistancefor creative businesses

Ready?