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The Experience Design Leaders Playbook
O U R G O L D E N A G E
I N C R E A S E D E X P E C TAT I O N S H I G H S TA K E S
L I F E C H A N G I N G M O M E N T S T O F O L L O W
Lunch i Skolan, Casey Lehman
M A R I E
“That’s the dumbest thing I’ve ever seen.”
Path of least resistanceMarie
M A R I E ’ S T E A M
“Either she goes, or we go.”
J O H N M A X W E L L
“Position is not enough.”
Good start - how could we make it even better?
L E A D E R S K N O W T H AT P E O P L E W A N T
• To be heard and understood
• To feel valued and included
• To be engaged in something worthwhile and meaningful
• What does this mean for the people you work with?
• What does this mean for the customers or citizens we serve through design?
my name isHELLO
Opportunity
Desirable
Viable Feasible
Successful Solutions Live Here
Discover Define Develop Deliver
problem
definitio
n
Behaviour-leddesign research
Creative workshops and ideageneration
Review ideasthrough culturethinking anddesign
Prototyping,selection andmentoring
Discover Define Develop Deliver
problem
definitio
n
Behaviour-leddesign research
Creative workshops and ideageneration
Review ideasthrough culturethinking anddesign
Prototyping,selection andmentoring
Capture Create Deliver
Team Management Profile, Team Management Systems
L E A D E R S C U LT I VAT E D I V E R S I T Y
• Recruit skills AND work style preferences
• Seek influencers, advisors and mentors from outside your function, background and frame of reference
Bicycle multi-tool, Armchair
L E A D E R S C U LT I VAT E D I V E R S I T Y
• Recruit skills AND work style preferences
• Seek influencers, advisors and mentors from outside your function, background and frame of reference
• Experiment with new work practices, tools and methods - pilot on real work.
• Challenge and broaden your world view
T H E C E O
“I’ve got 15 minutes.”
C U S T O M E R
“Whoever designed this piece of sh*t should be fired. HATE HATE HATE IT!”
A N O T H E R C U S T O M E R
“Clean, simple, easy to use. Finally!”
T H AT C U S T O M E R . A G A I N
“Whoever designed this piece of sh*t should be fired. HATE HATE HATE IT!”
Antecedent Behaviour Consequence
Self-Directed Behavior, Watson & Tharp
Antecedent Old BehaviourOld
Consequence
Behaviour Consequence
Conscious, Observation and Experimentation
L E A D E R S P R A C T I C E S E L F - A W A R E N E S S
• Map your antecedents, behaviours and consequences
• Examine your beliefs and assumptions
• Are they limiting or empowering? Are they valid? How could I test them?
• How might I re-design the antecedent, behaviour or consequences?
Cortisol Dopamine
Conflict Resolution
Oxytocin
Confidence
Hell
Attention Optimism Trust
Why
How
What
The Golden Circle, Simon Sinek
L E A D E R S T E L L I N T E N T I O N A L S T O R I E S
• Stories to develop influence beyond your function
• Stories to influence or reinforce culture
• Inspire others to re-tell your stories
• Create an emotional reaction and build on it
• Connect around common purpose
S U M M A R Y
• Create environments that enable people to reach their potential to make a meaningful contribution
• Cultivate diversity
• Consciously and intentionally apply design thinking to themselves
• Shape and influence culture through storytelling
D E C I D E
L I F E = B E C O M I N G
T H A N K S
