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From the author" The framework that follows was extracted by reverse-engineering this kind of projects in Fortune 500 companies. It is worth reminding the reader that this was not hard-coded during the execution of those projects in order to force results to show up categorized by each phase. Instead, this was discovered looking back and analyzing the chosen path we took to face those challenges. Also, each organization has peculiarities that must be observed and, if needed, the framework here presented can be adapted. But, just like the Double Diamond was empirically recognized by the Design Council UK, the Meta-Service Design framework offers a powerful and effective abstraction of the moments those companies go through until Design Thinking gives the first signs of breathing into their cores and how to proceed after that to keep the mindset alive and floating in the organization.
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Map the organization culture and connections between areas and
projects
Find the value chain that supports business day by day and reach out
for the champions of innovation
Design tools, methods and processes that enable executives to look for
opportunities and see the world through the eyes of their customers
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