Sustainability

Educating the costumer

Some brands are educating the market to understand this idea.

The better and actual example is this powder laundry’s advertising from the Brazilian brand Ypê.

They will plant thousands of trees inside the program "Forests of the Future".

Brazilian brands

TREND 1 New humanism + upgrade

luxury segment – premium platform

TREND 2 New humanism + rewiredsport segment – itextile

platform

TREND 3 New humanism + adaptation utility segment – performace platform

TREND 3 New humanism + adaptation utility segment – performace platform

Colors

TREND 4 New humanism + co-create youth segment – customization platform

The concept reduce, reuse and recycle in a totally interactive and customized design.

People from a ong colecting and selecting PET to make a recycled base.

TREND 4 New humanism + co-create

The costumer use the virtual contact to ask for the new product. The person sends ideas, draws, concepts, fabrics or old clothes to recicle.

Another ONG makes the product created by partnership from costumer and you.

TREND 4

YOUR PRODUCT

COMPANY

ONGs

costumer

material

TREND 4

Inspirated products

YOUR PRODUCTHERE

beforeYOUR PRODUCTHERE

after

THANK YOU