LCEC: The Practical Use of Social Networking & Media in Construction

Tuesday 10th May 2011

Studio Klaschka Limited, Unit 309, 30 Great Guildford Street, London SE1 0HSt 020 7633 9113 info@studioklaschka.com

www.studioklaschka.com

http://www.linkedin.com/pub/philippa-kate-grantham-arb-riba/1a/442/b7a

http://www.linkedin.com/pub/robert-klaschka/5/841/485

www.facebook.com/studioklaschka

@studioklaschka

http://blog.studioklaschka.com

http://www.fl ickr.com/photos/studioklaschka

Company Profi leEstablished in May 2001, originally as Markland Klaschka, Studio Klaschka is a London based studio of architecture & design with cross sector professional experience at all project stages.

Central to the approach of each and every project is the belief that collaborative working and intelligent design will improve lives through the creation of well defi ned, desirable and sustainable places.

We believe that understanding the needs of the client and the wider project context establishes the foundation necessary for successful creative collaboration and we therefore consider the process of briefi ng to be bespoke to each project. Often working as contractor’s architect, we believe that the processes of design and construction are inseprarable and that the best results are delivered through true team eff ort.

The practice has a growing reputation as one of the most technically advanced design studios, using Bentley Architecture BIM (Building Information Modelling) software to ensure the successful and effi cient delivery of our design work alongside the production of high quality 3D visualisations.

Services:

Full RIBA architectural services• Collaborative working in contractor’s project team• Specialist detailed 3D modelling• Private and developer led residential experience• Commercial, education, leisure experience• Concept design from masterplanning to interiors• 3D stereoscopic visualisations• BIM (Building Information Modelling)•

Feasibility and planning applications• Construction information and site supervision•

BrandingOur experiment with social media started when we were still Markland Klaschka but changing the company name in September 2010 gave us the opportunity to re-brand and consider social media and our online brand recognition at the same time. The common trend online of a square icon at varying scales became a strong driver for our graphical design exercise. It also allowed us to have a fresh start after a couple of months of playing around.

studio

1. Full NameUsed for documents, banners, sign boards etc

3. ‘Micro K’ LogoUsed for Flickr, blog rss etc

2. ‘K’ LogoUsed for twitter and as company logo

Why did we start to use social media?

Rumours that everyone else was• Economic downturn resulting in more spare time and a greater need for more work• DIY marketing and self promotion• To keep up to date with the industry• Immediate response stand in for developing web site• To establish an industry presence• To generate new contacts and face to face meet ups• Intrigue into the technology• Fear of being left behind•

How did we do it?

Trial and error• Started with twitter• Copied what other people did• Asked questions on twitter• Invested a lot of time• Stuck with it•

twitter @studioklaschka Prrooofi lleee

twitter @studioklaschka Feeeeeddsss

Live feed from those we follow... Tweets mentioning Studio Klaschka... Our tweets RT’d...

Industry news....

Growing network....

Sharing our news....

twitter @studioklaschka Seeeaarrcccchinnnggg....

...for topics and people (can be by name) ...through relevant accounts followers and following list

...and follow other peoples recommendations through #FF

twitter @studioklaschka Lissstts.....

...we have made (only 2) ...we are being followed by (76)

twitter @studioklaschka twwweeeetttdeeeeckkkk

twitter @studioklaschka Reeesuulltts

Joined new groups/ communities• Be2Camp G4C Constructing Excellence Project Book

Met new people in ‘real life’• Publicity through press and other peoples blogs• Developed a presence in UK #BIM community• Part of a knowledge sharing community• Receive live industry news summary• Responsible for social media for LBCC industry event• We feel more ‘known’ - in person and the brand•

www.facebook.com/studioklaschka PPrroofifi lleee

www.facebook.com/studioklaschka IImmmagggeeesss

www.facebook.com/studioklaschka Innntterraaccttioonn

www.facebook.com/studioklaschka LLLiveeee Feeeeddd

www.facebook.com/studioklaschka EEvveennttsss

Linked In PPerrrsonnnall Proooofi llee

Linked In PPerrrsonnnall Proooofi llee

Linked In GGGrooooupppssRobert Klaschka is the Chairman of the Bentley Community UK & Ireland and runs the LinkedIn group.

Benltey Community UK & Ireland Group The Architect’s Journal Group

Linked In LLivveee Feeeeeddd & VViieeewwwss

Linked In CCCoommmppaannyyy PPrrrofifififi le

Linked In RRessssultttss

Live address book of people met at networking events• Much more senior level attention than twitter or facebook• An opportunity to present your CV• Industry discussion in Groups is infomative and useful• You can by found by skill and location easily• Can approach people with no introduction (if necessary)•

The Blog hhhhttpppp:////bbloooog.ssssttuuddiooooklaaaasccchhkkkaa.cccomm

Flickr

G4C niiing

Analytics TTTCNNN &&& PeeeeerrIInnddddexxx

The Construction Network www.tcn.uk.com

Analytics

Analytics FFrooomm 111&11 WWeeebb Prroooviidddeerrr