STRATEGIC COMMUNICATION ON BESTWAY COUNTRY CLUB

BESTWAY COUNTRY

CLUBPREMIUM HOSPITALITY AND TOUR PAKAGES IN HEART OF BANGLADESH

PRESENTEDBY

Z U L K E R

Darker greens relate to money, wealth and prestige. Green is

regarded as the color of money in the Western world.

Green is a color of growth and vitality, associated with new life and renewal. Psychologically it

relates to balance and harmony of the mind, the body and the

emotions.

Gray is solid and stable. In the meaning of colors, gray is

conservative, elegant and formal on the other. It is a color of maturity and responsibility.

THE COLOR WE CREATE

COLOR : BOTTLE GREEN: GREEN + GREY: DARKER GREEN

360 DOMESTIC

TOURISM PREMISE

The Bestway Country Club is the premium service in Bangladesh; its exclusively designed 360 Domestic Hospitality and Tour Packages spreads over 1, 47,570 square kilometer of area from its hub.

SW OT ANALYS IS (Tourism Perspectives)

Strengths

Numerous rivers and longest sea beach of the World.

Scope for expansion of world tourism.

Available accommodation facility.

Opportunities

Globalization and dissemination of information. Tourist spots should be more attractive. Strong competition within the region.

Weaknesses

Lack of Entertainment Facilities. Non Professional Tour operators. Poor Image of Bangladesh, as a

tourist destination. Lack of proper promotional

activities.

Threats

Foreign tourist may not communicate with local people due to lack of language

problem. Infrastructure for tourism enhancement is

undeveloped. Barriers to overcome image crisis of

Bangladesh. Absence of long term tourism policy.

SW OT ANALYS IS (Bestway Group Perspectives)

Strengths

Scope for expansion of Domestic Tourism. Provides a diverse portfolio of entertainment with loyalty.

Opportunities

Scope for establish of the concept of 360° Tourism first ever in Bangladesh.

Perk up the Domestic Tourism with highest standards of tour packages.

Weaknesses Still out of Focus: County Club Bangladesh’s ultimate Travel experience in the heart of Bangladesh. PR: Lack of Premium endorsement activities.

Threats

Barriers to overcome People’s mindset up towards Domestic Tourism & Travel.

Travel offers of travels company under a specific Membership Policy.

INFL UE NCE / INT ERE ST GRI D for stakeholder analysis

Domestic Travel AgenciesKeep Satisfied

1st Class citizenManage Closely

PR and Media PlatformsKeep Informed

2nd Class CitizenMinimum Effort

HIGH

INFLUENCE

LOW

LOW INTEREST HIGH

CONT. for stakeholder analysis

High Influence, Low Interested People: Tours and Travel Agencies

Put enough work in with these people to keep them satisfied, but not make them bored with

message.

High Influence, High Interested People:1st Class citizen

These are the people you must fully engage with, and make the greatest efforts to satisfy.

Low Influence, High Interested people: Media and PR Engagement

Keep these platforms adequately informed, and talk to them to ensure that no major issues are

arising.

Low Influence, Low Interested People: 2nd Class Citizen

Again, monitor these people, but do not bore

them with excessive communication.

HIGH

INFLUENCE

LOW

LOW INTEREST HIGH

OBJ ECTI VE S of Bestway Country Club

T H E S P E C I F I C O B J E C T I V E S O F T H E C O M PA N Y I N C L U D E :

To add value to the tourism sector of Bangladesh. To provide a diverse portfolio of entertainment with loyalty. To establish 360° Domestic Tourism first ever in Bangladesh.

PR ENGAGE ME NT OF BESTWAY COUNTRY CLUB

D E S I G N E D C A M PA I G N O N : ( I D E A F O R P L A N N I N G )

Sustainable Tourism (To meet the Global Standard ) Heritage (To promote Bangladesh) Hub and spoke tours (To meet the trends) Adventure Tour and Tourism (To meet the Adventurous people) Business Travel or Business Events (To meet the MICE markets- meetings,

incentives, conferences and exhibitions)

PACKAGE S of Bestway Country Club

P R O P O S E D PA C K A G E S :

Dhaka- Boura-Rajshahi-Chapai Nawabjang-SonaMashjid Dhaka-Khulna-Shat Gambuj Mashjid-Sundaribans Dhaka- Sreemangal- MouloviBazar-Madhabkunda- Sylhet-Jaflong Dhaka-Gazipur-Mymensing- Haluaghat Dhaka- Burimari- Panchagarh- Banglabandha


C A R R I E R S :

Caravan Jumbo ARVI Transport Chartered Plane Helicopter Cruise Line


A b o u t P r o j e c t :

P R O J E C T : Engagement AV on Bestway Country ClubD U R A T I O N : 7-8 Mins. C O N T E N T : Video, Stills, Data, CG, Engagement InsertsT R E A T M E N T : Adventure, and Luxurious Tour in life.


T O U C H - P O I N T S

The booming of Bangladesh Tourism Industry Bestway Resort and Tourism , Best way Foundation Ltd, Heritage Hotels &

Resorts Ltd, Bestway Hotels and resorts Ltd., Achievements, Success Stories, CSR Activates.

Endorsement: Chairman, Club Members, Stakeholders Member Engagement: Golf, Pool World, Swimming Pools, Restaurants, Lounge,

Spa and Wellbeing, Night bars & Clubs.


SHARED PREMISES:

1. Best Loyalty Programme. 2. Time Sharing: Lifetime Ownership Package.3. Innovative family holiday packages and star-studded entertainment events. 4. Future that being the biggest chain of family Clubs.

of Bestway Country Club AV STORY

WHEN YOU HIT OBJECTS WITH YOUR WHITE CUE BALLS


THE SPREADEDBALLSTELL STORY OF360 DEGREE


WHERE SHE WANTS TO BE WITH YOURSURPRISETOUR


WHERE ONLY YOU CAN SEE HER SWIMMING


WHERE SHE IS RELAX WITH SPA


WHERE YOU WILL SPEND YOUR DREAMYNIGHT


WHEN ABBQ PARTYIS ARRANGEDAT NATURE


WHEN A ECO RESORTIS ONLY LUXURIOUS FOR YOU.


WHEN YOU AREADVENTEROUSTOTOUCHTHE CANOPY


WHEN YOU MEET UPYOUR HERITAGE


YOUR JOURNEYWITHTHE LARGESTMANGROVEFOREST


WHERE YOU WILL SLEEP TO SEE THE BLUEWATER


WHEN YOU ARE INSIDE THE CORAL NATURE


THE BOATWILL SPEED UPYOURMARINE JOURNEY


WHERE YOURCHILDIS FREEFROM TODAY


THE FIELDMAKE YOUR PERSONALITYPREMIUM


THIS IS YOU,THE PREMIUMMEMBEROFBESTWAYCOUNTRY CLUB

of Bestway Country ClubAV STORY

3 6 0D E G R E ED O M E S T I CT O U R I S M

360°

© Z u l k e r N a e e n 2 0 1 4

T H A N K Y O U

Design

STRATEGIC COMMUNICATION ON BESTWAY COUNTRY CLUB