Tel. 1-800-353-8867, 1-914-220-6576

www.mattsdavidson.com

Steps to do effective SEO

It is very necessary to have effective SEO for e-commerce or online marketing. It helps to keep profitable and well-organized businesses. This presentation gives you some simple steps that must be followed while optimizing your website.

Keyword Research

• Identify keywords • Find the primary keyword and secondary keywords• Correct keywords will bring your website to the top • It will also bring the correct customer group to your business• Most popular Keyword tool is Google Keyword Tool

Competitor Knowledge

• Should have knowledge of their competitors and their rank. • Understand your market niche• Understand your major competitors and their strong and

weak points• Learn about their strategy and tactics. • Use backlink checking tools

Search Engine Friendly Website

• Website should be design as SEO friendly. • Help to increase the site rank and the web traffic.• Conduct a search engine compatibility review before start

your website development.

Content

• Writing a high quality, engaging and unique piece of content• Can improve websites ranking in SERP• Update your contents of website’s activities or blog at regular

interval

Link Building

• Help search engines to index your web pages.• Help to distribute page ranks among sub pages• It displays many web pages on search results.• Help you to increase the page rank.

Search engine submission

• Manually submit web pages to search engines or web directories

• Some search engines may charge extra fees for manual submissions.

Sitemaps and robots.txt

• Useful for both search engines as well as users• A sitemap helps visitors to keep eyes on all the website pages

& links. • Robots.txt file should be used to protect privacy by blocking

urls which should not be indexed in search engines

Web Analytics

• Essential both in terms of auditing a website and assessing your SEO activity

• Help you measure your results and prompt you in which direction to move.

• Use tools like Google Analytics and Yahoo reporting tool.

Monitor the process continuously

• Continuous monitoring and campaign management are necessary for a successful SEO strategy

Contact Us:Matts and DavidsonTel. 1-800-353-8867, 1-914-220-6576

www.mattsdavidson.com