Socially Influencing UX - Design Workshop

SOCIALLY INFLUENCING

UX

SOCIALLY INFLUENCING UX

09:00 OPEN 10:45 – 11:00 COFFEE 12:45 – 13:30 LUNCH 15:15 – 15:30 COFFEE 17:00 CLOSE

INTRO HOMEWORKS

BEHAVIOR CHANGE SOCIALLY INFLUENCING UX

COMPUTER–SUPPORTED INFLUENCE BACKFIRES DESIGNING

PRESENTING TAKEAWAYS NEXT STEPS

MIT Media Lab School of Architecture and Planning


ANTI-DISCIPLINARY


DEMO OR DIE


DEPLOY OR DIE

Persuasive Urban Mobility Dr. Agnis Stibe 12


EXPECTATIONS


HOMEWORKS

FUTURE BEHAVIOR

PRESENT BEHAVIOR

TARGET GROUP

DO HOMEWORK 2-3 DAYS EARLIER

DOING HOMEWORK LAST MINUTE

UX WORKSHOP PARTICIPANTS

STOP LITTERING / PICK UP TRASH

DO NOT ACT UPON LITTERING

MY NEIGHBOURS

READ IT

DO NOT READ TECHNICAL SPECIFICATION

DEVELOPERS

DO IT MORE OFTEN

RARELY ATTEND HACKATHONS

YOUNG / EXPERIENCED DESIGNERS

BROWSE SUPPORT CENTER INSTEAD

PREFER CONTACTING SUPPORT

NEW USERS

NARROW PARTICIPANTS DISCUSSIONS

PARTICIPATE IN UX DISCUSSIONS

VARIOUS EMPLOYEES


BEHAVIOR CHANGE

SELF- CONTAINED

SELF- DRIVEN

JANUARY 1st

h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm

h"p://www.businessweek.com/adsec4ons/toshiba/netsage.htm

h"p://www.searchenginepeople.com/blog/persuasive-design.html

UX SATISFACTION USABILITY

ACCESSIBILITY PLEASURE

ATTITUDE

BEHAVIOR

CITY UX

?

PERSUASION SOCIAL INFLUENCE

anac$onofcausingsomeone

todosomethingthroughreasoningorargument

acapacitytohaveaneffecton

thebehaviorofsomeoneinasocialcontext

PERSUASION SOCIAL INFLUENCE

ORIGIN Intention or agenda Presence of other people

DRIVER Reasoning or argument Behavior of surrounding people

IMPACT Controlled and guided Unpredictable and ambient

DIRECTION Push Pull

JOGGING

12JOGGING

374JOGGING

0

UX CHANGE ATTITUDE BEHAVIOR INFLUENCE

FUTURE BEHAVIOR

PRESENT BEHAVIOR

TARGET GROUP

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 53

h"p://inspira4on.goreapparel.com/cycling-to-work/

1202014

€ 30 000 000FROM/VON2010 —

TO/BIS2014

HighlightsRadwege-BauprojekteWichtige Radprojekte, in den Jahren 2010 bis 2014 umgesetzt: 1: Ottakringer Straße, 2: Ring-Rund-Radweg, 3: Radwege rund um den Hauptbahnhof, 4: Landstraßer Gürtel, 5: Zentrum Meidling, 6: Kagraner Platz, 7: fahrradfreundliche Hasnerstraße

Generelle Radverkehrsplanungund StudienAuswahl aus Konzepten und Studien: Radlangstrecken und Lückenschlüsse, befahrbare Haltestellenkaps für RadfahrerInnen, Piktogramme und Pfeile zur Erhöhung der Verkehrssicherheit, Radfahren gegen die Einbahn

1 2

45

6

3

7

Radfahrengegendie Einbahn

+ 16 %

StVO-Novelle umgesetztFahrradstraße: 1.650 mBenutzungspflicht bei Radwegen aufgehoben: 1.970 mBegegnungszonen: 1.200 m

DetailplanungMehr als 600 Einzelmaßnahmen für den (fließenden und ruhenden) Radverkehr pro Jahr, unter breiter interdisziplinärer Beteiligung am Planungs- und Umsetzungsprozess: Dienststellen, Bezirke, Wirtschaftskammer, Polizei etc. (bis zu 30 Beteiligte)

Radfahrnetz

Citybike-Stationen

+ 96 km2010

Budget für die Radinfrastruktur

MillionenEuro

(6 Mio. p.a.)

30

792010

Winterdienst

266 km prioritär geräumte Radwege

Errichtete Radabstellplätze

2010

+ 9.588

27.329 Stück

2014

36.917 Stück

2014 1.270 km

1.174 km

Radinfrastruktur 2010 – 2014

Tempo-30-Zonen in Wien

Befahrbare Haltestellenkaps für

RadfahrerInnen

Radlangstrecken

Piktogrammeund Pfeile

zur Erhöhung der Verkehrs-sicherheit

Radfahrengegen

die Einbahn

Modal Split RadverkehrAnteil des Radverkehrs an den zurückgelegtenWegen der Wienerinnen und Wienern

2010: 1.472 km

2014: 1.657 km

4,6 % 7,1 %

2010

2014

EINBAHN

ausgen.

2010

208.790 m

ausgen.

242.420 mEINBAHN20

14

Impressum: Magistrat der Stadt Wien, Rathaus, A-1082 Wien, www.verkehr.wien.at

ATTITUDE

BEHAVIOR

ENVIRONMENT

h"p://levieva.blogspot.fi/2011/06/social-psychology.html


SOCIALLY INFLUENCING SYSTEMS / UX

@ags4

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation

NINormativeinfluenceSF

Social facilitation

RERecognition

@ags4

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation


Social facilitation

RERecognition

@ags4

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation


Social facilitation

RERecognition

@ags4

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation


Social facilitation

RERecognition

@ags4

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation


Social facilitation

RERecognition

@ags4

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation


Social facilitation

RERecognition

@ags4

CTCompetition

SLSocial

learning

SCSocial

comparison

CRCooperation


Social facilitation

RERecognition

CT COMPETITION

SL LEARNING

SC COMPARISON

CR COOPERATION

NI NORMATIVE

SF FACILITATION

RE RECOGNITION

Persuasive Cities for Sustainable Wellbeing

Dr. Agnis Stibe 81

Thanks: Matthias Wunsch

SENSITIVE READ FEEL SENSORS

SMART CLASSIFY UNDERSTAND BIG DATA


PERSUASIVE CHANGE CARE

SOCIALLY D INFLUENCING UX

SMART CLASSIFY UNDERSTAND BIG DATA


UX

14COMPANIES

239EMPLOYEES

29374MILES


PRIVACY

THE WHITE MIRROR TOLD THAT IS GOING TO HAPPEN. IT SAID THERE IS NO OTHER WAY. SOMETHING IS ABOUT TO LAND ON THIS PLANET. SOMETHING UNEXPECTEDLY STRONG AND RESILIENT. THE KINGS WONDERED AND COULD NOT BELIEVE THAT. THE KINGS ON THE BRIGHT SIDE OF THE PLANET TRIED TO PULL THEIR HEADS TOGETHER AND FIND A WAY TO PREPARE FOR THE INEVITABLE OCCASION…

h"p://giphy.com/gifs/tetris-zirvjg7inwu2s

88% PEDALED

NOT

PEDALING

33% SAFE


COMPUTER–SUPPORTED INFLUENCE

JOGGING

12JOGGING

374JOGGING

0

COMPUTER – MEDIATED (CME)

FACE–TO–FACE (FTF)

COMPUTER – HUMAN (CHU)

COMPUTER – MODERATED (CMO)

INTE

RPE

RSO

NAL

INFL

UEN

CE

Userbehavior

Usercontent

Dynamicdesign

Dynamiccontent

Persuasivedesign


ETHICS

POSITIVE OUTCOME

NEGATIVE OUTCOME

INTENDED

UNINTENDED

MAJOR SEVERITY

MINOR SEVERITY

HIGH LIKELIHOOD

LOW LIKELIHOOD

BACKFIRING

DARK PATTERNS

TARGET BEHAVIOR

SURPRISE BEHAVIOR

UX


BACKFIRES

INEXPERIENCE Superficializing

LOWLIKELIHOOD

HIGHLIKELIHOOD

MAJORSEVERITY MINORSEVERITY

FINEPRINT FALLACY Overemphasizing


LOWLIKELIHOOD

HIGHLIKELIHOOD



PERSONALITY RESPONSES

DefianceArousing


LOWLIKELIHOOD

HIGHLIKELIHOOD




DefianceArousingSelf-Licensing


LOWLIKELIHOOD

HIGHLIKELIHOOD





CREDIBILITY DAMAGE Self-Discredi4ng


LOWLIKELIHOOD

HIGHLIKELIHOOD





CREDIBILITY DAMAGE Self-Discredi4ngMessageHijacking


LOWLIKELIHOOD

HIGHLIKELIHOOD







POOR JUDGMENT Mistailoring

LOWLIKELIHOOD

HIGHLIKELIHOOD

MAJORSEVERITYMINORSEVERITY






POOR JUDGMENT MistailoringMistarge4ng

LOWLIKELIHOOD

HIGHLIKELIHOOD

MINORSEVERITYMAJORSEVERITY






POOR JUDGMENT MistailoringMistarge4ngMisdiagnosing

LOWLIKELIHOOD

HIGHLIKELIHOOD







POOR JUDGMENT MistailoringMistarge4ngMisdiagnosingMisan4cipa4ng

LOWLIKELIHOOD

HIGHLIKELIHOOD








SOCIAL PSYCHOLOGY An4-Modeling

LOWLIKELIHOOD

HIGHLIKELIHOOD








SOCIAL PSYCHOLOGY An4-Modeling

ReverseNorming

LOWLIKELIHOOD

HIGHLIKELIHOOD


MINOR SEVERITY

MAJOR SEVERITY

LOW LIKELIHOOD

HIGH LIKELIHOOD

Poor Judgment

Mistailoring Mistargeting

Misdiagnosing Misanticipating

Social Psychology

Anti-Modeling Reverse Norming

Personality Responses

Defiance Arousing Self-Licensing

Fineprint Fallacy

Overemphasizing

Inexperience

Superficializing

Credibility Damage

Self-Discrediting Message Hijacking


DESIGNING


TITLE PROBLEM

TARGET CHANGE ENVIRONMENT ATTITUDE BEHAVIOR SOCIALLY INFLUENCING FEATURES

UX DESIGN PROPOSALS TECHNOLOGY

CHANNELS ETHICS

PRIVACY

Christiana von Hippel

SedentaryBehavior

SURVEY AND DATA UPLOAD

CONFIRM COMMUTING MODE

UNIVERSITY-WIDE LIVE DISPLAYS

SOCIALLY INFLUENCING SYSTEM

competition among schools:modal split per schoolparticipation rate per school

Fernando Granados and Javier Leal

CommuSng

You used 10 gallons of water while washing your dishes

Your sister

only used 6 gallons of water

Liz Voller

WaterConservaSon

TOP EVALUATORS INVOLVED SPECIALLISTS

JĀNIS BĒRZIŅŠ467 564 EUR Saved456 Twitter responsesProject: GAISMAS PILS

MONEY SAVEDISSUES TRACKED

BEST TWITTER RESPONDERS#BIMSAVESMONEY BEST TWITTER RESPONDERS OF THE MONTH

Social influence➢ social learning (good examples)➢ social comparision (work effeciency)➢ competition➢ recognition

Social Comparison

Cooperation

Social Facilitation

Project status on project team side.

Lets the requester team

know what is happening on “the

other side”.

Recognition*

●  can be excluded from board if employee wishes so ●  facts taken from employee surveys to add a personal touch

A display in each class

mummy picture from: www.marthastewart.com

Most visited places + dynamic rotating reviews

Social influence

aspects SIS principles that we will incorporate:

• Competition• Cooperation • Recognition• Social comparison

SL SC NI SF CR CT RE SUM

Mentor 4

BIM 4

Engage 4

EV 4

Kids 4

1 5 0 1 4 4 5


PRESENTING

AUTONOMOUS

UX

421 3 5 6 87

109 11 12 13 14

ARTIFICIAL

UX


TAKEAWAYS


NEXT STEPS

FUTURE BEHAVIOR

PRESENT BEHAVIOR

TARGET GROUP

cp.media.mit.edu/agnis-stibe

@agsti