Social Action Planning

Ben Huyton

Moodboard

Logo (Fonts & Color Schemes)The first color that comes to my head when it comes to gambling is yellow. However I will limit this color in my scheme because if anything I think it will encourage and promote gambling.

Because I am looking to try and tackle a social issue, I need to look at dark and bland colors to try and match up with what I am looking at. Black will be one of my main colors.

To match my simple color scheme I will incorporate a lot of white space whether this will be black on white or black on white. Other colors that I could potentially look at include grey and dark blue.

Logos (Fonts & Color Schemes)

Campaign Poster (Mind Map)

Logo Ideas (Gamble Acquaint)

Logo Ideas (Gamble Informed)

Final Logo

Alternative Logo

Campaign Poster (Infographic)

Campaign Poster (Graphic)

Campaign Poster (Alternative)

Campaign Poster (Las Vegas)

Merchandise Mind Map

Merchandise Mood Board

Merchandise Mock Ups