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Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Kurzweil’s Blog Post
"The BRAIN mapping initiative needs
rethinking"
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Speculative Concept
Human behavior in grocery stores
Looking for a desire product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Analyzing the options.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Contemplating.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Different choices , more time to decide.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Testing the product
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Hesitation to make a decision.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Label reading
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Choosing products
http://youtu.be/a5Tbz9dIqMU
Behavior observed
The more options someone has, the longer it
takes to a decision..
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Behavior observed
Read the label before making a decision about buying a product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Behavior observed
Groups of people take longer to decide.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Behavior observed
When buying fruits or vegetable people prefer to pick them, than buy prepack.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Behavior observed
People with a grocery list take less time.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Unmet needs or desires
A system in which the label are quicker to read.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Unmet needs or desires
Easier way or system to look for the desire product.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Unmet needs or desires
More implementation of having a grocery list.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Interim Proposal
A mobile application to create a smart grocery
list, that will save time in the grocery shopping
process.
Interim Proposal
The customer can select the grocery shop,
create a shopping list, and it will tell the user
what brands are available, in which isle the
product is and all the nutrition facts of the product..
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Interim Proposal
Applications includes an efficient method to go
grocery shopping, that will save time to the
costumer and made the grocery shopping a more pleasant experience.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Brand Name Develpoment
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Kurzeil’s Blog &
Ethnographic
Research
Further
Development
Combinati
on
Brand
Name
Memory
Brain
Mapping
Behavior
Decisions
Products
Personal
Facilitate
Time
Technology
Shopping
Consider
Simple
Grocery
List
Easy
Quick
Informatio
n
Smart
Fast
Easy Grocery
Quick Grocery
Smart List
Shop n' Go
Shop n' Go
Friendly
Intuitive
Reliable
Efficient
Brand Character Diagram
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Charater/Persona Tone
Language Purpose
KnowledgeableLaid Back
Efficient
Personal
SimpleSavvy
Effectiv
e
FunAssertiveHelpful
EngageInform
Organize
Decision Making
Honest
Shop
n’Go
Soundscape
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Motion Identity Study
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Motion Identity Study
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
http://youtu.be/18zl5XKsupoStudy
Purpose of the App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
The mobile app helps making the grocery shopping
experience more pleasant and fast.
Contents of the First Screen
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
The home screen helps the user create a grocery
list.
Two Features within the App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
• The app let the user choose the store. Also, tells
the user which is the closer store and how to get
there.
• According to the shopping list, the app tells the
user in what isle the products are, the different
brands and the nutritional facts of each
products.
Persona
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
• Never wears the same
outfit twice
• Single, has 5 cats
• Fashion blogger for
flea markets
• Income:$50K
App Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Spring
Shopping
directly from
your phone, let
the user follow
designers to get
the last trends.
App Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
ExpediaFast way to find
information,
user friendly
layout.
App Research
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Nike Move
Easy to keep
track of how
much you
move, stay in
sync, and
connected
with friends.
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Shop n’Go
Home screen
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Mobile App
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity |
Mobile App
Laura Garcia Rodriguez| Embedded Media Design Fall 2014 | Professor Tom KlinkowsteinHuman Behavior
Shop n’Go
http://vimeo.com/113911871