SINGAPOREWORLDWATER

DAY2014

INSIGHTS

National Climate Change Secretariat (NCCS) commissioned a public perception survey from October to December 2011 to gauge current levels of public awareness, attitudes and behaviours towards climate change-related issues in Singapore. A nationwide, random sample of 1,010 Singaporean residents aged 15 and above formed the survey population.

86% OF RESPONDENTS WERE aware and felt a sense of responsibility in playing their part as individuals to address environmental issues

89% OF RESPONDENTS CONSERVE WATER WHEN THEY CAn.

94% FELT THAT THEY CAN MAKE MORE EFFORT TO CONSERVE WATER.

INSIGHTS

Water Conservation Project: Attitude & Behaviour. Nanyang Technological University. Conservation Psychology Project 2011. Dip-stick survey of 56 respondents of median age 23.

58% OF RESPONDENTS experienced limited water supply.

Experiencing environmental damage can strengthen an environmental identity, thus having an effect on the attitude and behavior (Kempton and Holland, 2003)

INSIGHTS

National Climate Change Secretariat (NCCS) commissioned a public perception survey from October to December 2011 to gauge current levels of public awareness, attitudes and behaviours towards climate change-related issues in Singapore. A nationwide, random sample of 1,010 Singaporean residents aged 15 and above formed the survey population.

IMPLICATIONS of insights

HIGH AWARENESS

“PAT ON THE BACK” APPROACH

EXCHANGE OF TIPS/TRICKS

SHARING OF STORIES

Bridge the gap between awareness and action

Encourage TA to do more than what they are already doing

between TA-TA, PUB-TA and TA-PUB

Closest thing to the simulation of limited water supply is to hear stories and personal experiences from the ‘horses mouth’

5STAKEHOLDERSSTUDENTS

Anchor Green PS, Bendemeer PS, East View PS, Park View PS, Chongzheng PS, Fuhua PS, Gan Eng Seng PS, Marsiling SS, Woodgrove SS, CHIJ Schools, Compassvale SS, Punggol SS, Seng Kang SS, Bukit View SS, Catholic High School, Peirce SS,River Valley SS, Dunman High School, Raffles Institution, Hwa Chong Institution, Singapore Polytechnic, Ngee Ann Polytechnic, Nanyang Polytechnic, St Andrew’s JC, Anderson JC and more

Private Companies

Siemens Water Technology, Cannon, Coca-cola, Levi’s, Intel Corporations, NTUC Fair Price, Keppel Club, Fraser & Neave (F&N), Nestle Singapore, Sony Singapore, SingTel, OCBC, Aviva Singapore, SembCorp, HItachi, JTC Corporation

NPO/NGO International Water Association, Singapore Water Association, Water Waste Watch Society, Singapore Environment Council, Singapore International Foundation, Nature Society Singapore, OBS.

Govt Agencies PUB

NLB, International Enterprise Singapore, NEA, HDB, SCDF, SCORE, HPB, LTA, NAC and URA

Grassroots Community Development Council (CDC) & People’s Association (CC)

PRIVATE COMPANIES

Nestle

Stories about how private companies with long history such as Nestle managed its day-to-day operations with limited water supply during its early days in Singapore

GOVT. AGENCIESPUBNLB

Singapore Memories Project by NLB has vast collection of water-related stories and memories.

NGO/PO

SWA

Feature stories about the struggles of NGO/NPO in the early days of Singapore.

RIPPLESOF YESTERDAY

SPLASHES

OF TODAY

PRIVATE COMPANIES

LEVI’S

Levi’s was the first global clothing company to implement strict water quality guidelines for all its contract laundry and finishing facilities, reducing water consumption by an average of 28% and up to 96%. They can share stories on ways they have been conserving water and how they can do more.

GOVT. AGENCIES/PUBHDB

HDB will pilot the Greenprint (in Mar 2013) as part of the ‘Roadmap to Better Living in HDB Towns through water conservation, energy conservation and waste management. The pilot will take place in Yuhua estate in Jurong. HDB can share stories about their existing initiatives to conserve water and how they can do more.

1EVALUATION

Breakdown for total no. of stories collected from private companies, grassroots, students, government agencies/PUB and NGO/NPO. To identify and acknowledge active partners and improve strategies to reach out to partners who are less active.

23

Total no. of event attendees for WWD 2014 4Total no. of sign-ups for those who are interested to participate in existing water clean-up activities organized by PUB

Post-campaign Survey. To gain insights on the attitude and behaviour of target audience in their effort to do more to conserve water at the end of campaign. To obtain contact details of target audience to update them about information related to water conservation. To understand the extent of advocacy among target audience at the end of the campaign.

SINGAPOREWORLDWATER

DAY2014