Scaling UX in Organizations

AUG 24, 2016

About UXPin

COLLABORATIVE DESIGN FOR PRODUCT TEAMS

● Wireframe, prototype, user test, & more.

● Get feedback & co-design in real time.

● Import and scale your design system.

● Create visual specs for developer handoff.

Jason CulbertsonDesign Manager, Airbnb

@jculbertson

PART 1

The Age of UX Design

YouTubeVimeo

FlickrAndroid

FabLevelMoney

PolarUltravisual

WillCallBeats

ReadmillSimple

SoldTumblrPulse

MailboxFoodspotting

ForrstBehance

Acrylic SoftwareSparrow Mail

SlideshareInstagramOMGPOPPosterousGowallaHunch

Push Pop PressDaytum

About.meSongza

Mint

27 Startups that were cofounded by

designers have been acquired since 2010.

From John Maeda, Design in Tech Report 2015

From John Maeda, Design in Tech Report 2015

QUESTION

How do we scale design?

The Age of UX Design

Evan SharpCo-founder, Pinterest

Create a UX design playbook

PART 2

The UX HierarchySo...how do you build a UX team while managing quality? Let’s start by defining a UX design framework or hierarchy.

What makes UX so hard to scale?

Design structures have breaking points

Abraham MaslowHierarchy of Needs

UX Tools

Team Structure

Communication

Culture

DesignActualization

TIER 1

UX Tools

UX Hierarchy

TIER 2

Team Structure

UX Hierarchy

Team structure inflection points

1-10 10-25 25-50 50-100

Davey NguyenDesign Lead, Gusto

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Design Language Team

Production Design Team

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TIER 3

Communication

UX Hierarchy

“Every time a design team doubles in size you have to relearn how to communicate.”

Joel Califa, Product Design Lead @ Digital Ocean

Design Meetings

● Standup / daily scrum

● Outcome leads (weekly)

● Design leads (monthly)

● Demo w/engineering (weekly)

● Outcome design crits (weekly)

● Design team share (bi-weekly)

● One-on-ones (bi-weekly)

Design Meetings

1-10 10-25 25-50

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TIER 4

Design Culture

UX Hierarchy

Design Culture

● Design led companies or design simply at the table.

● Physical space that you work in

● Design preached and shared across the company

● Celebrate success

● Team offsite quarterly

Alex SchleiferVP Design, Airbnb

SCALING UX

In Conclusion

UX Tools

Team Structure

Communication

Culture

DesignActualization

Thanks!