Upload
alwi-kosasih
View
93
Download
0
Embed Size (px)
Citation preview
review on2015 ULTIMATE GUIDE FOR BRANDING DESIGNarticles
alwi kosasih
by
Overviewthis articles were taken from Magenta Design+ Advertising Agency subscriptions dated 15th Oct, 2015.This article chosen to be reviewed because it gives a handiful guide about design changes in digital era, which can be a learning for myself, as an editor.
Value of DesignBusiness owner and marketers over the value of design are now convinced that spending on design can make a real returns.
Value of DesignThe UK Design Council & Arts and Humanities Design Council discovered that every £1 spent on good design can make £20 revenue returns and £4 increased profits.
Form Vs.
Function
Transition over intact functioned parts into more simplified design are the main focus of design in many industries to revolutionized form over function.
Form Vs.
Function
Minimalistic approach can be seen in Apple and IKEA products, which stack off the functionality and formed sophistication on simply designed products.
The Why on Design.
The Why on Design.are you designing?Better looks.
To tackle a problem.
To tackle a problem.
For example, minimalism in web design is becoming a popularized trend as people face information overload and are browsing the web for quick and easy answers to their questions.
2015 DesignTrends
2015 DesignTrends
Masonry
There is no fixed height rows or columns, the purpose is to
optimize the use of space
2015 DesignTrends
FlatThe flat design features a
much more simplified, classically digital aesthetic
and user-centric approach to simplify the user experience
rather than the aesthetic experience.
2015 DesignTrends
Gradient & Layer
Subtle gradients, layers, and animation are still used in
hopes of keeping a sense of the tangible world.
Print alwaysinfluencedbyweb
Many of the concepts that are being used in
web design will be seen more in print as our
personas “default” to digital viewing of
printable media on mobile devices and pcs.
ConclusionDesign are important aspect of media, yet it dynamically changing. Trends of design will always changing due advancement of technology, and its problem-solving needs.