The awards have been handed out, the rosé has been drunk, and the 2016 Cannes Lions International Festival of Creativity is coming to a close. Over the course of the festival xAd analyzed visitation to the hottest spots and coolest parties. See what you missed or re-live the dream!

Monday Tuesday Wedensday

Trending Events at the Palais(Indexed Foot Traffic by Time of Day)

OVERALL FOOT TRAFFIC PATTERNS: June 20 – June 22(Indexed Foot Traffic by Time of Day)

Late Night Soirees(Absolute Foot Traffic by Time of Day)

20% 8% Heart of the Festival

Soaking Up the Sun

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Palais des Festivals et des Congres

Facebook Beach

The Carlton

Grand Hyatt Cannes

The Palais sawof overall foot traffic across the three days.

Despite only being open from 10am to 5pm Facebook Beach drew in visitors with free food and drinks, and was the most visited location outside of the Palais and the big hotels.

Living the Sweet LifeAfter the Palais, hotels drew the biggest crowds as people stayed close to home base and many brands, such as Mondelez International hosted parties there. The Carlton alone saw of overall festival traffic.

Jw Marriott Cannes

New York – New York

L’Annex

Le Voilier

9:00 AM

10:00 aM 12:00 pM5:30-7:00 pm

11:00 aM 2:00 pM 1:00 pM

9:00 AM

9:00 AM

11:00 pm

11:00 pm

11:00 pm

1:00 pm

1:00 pm

1:00 pm

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Monday

Late Start to the ConferenceAs people were settling in for the week on Monday, traffic to the Palais trickled in throughout the morning, picking up around 1pm and hitting its peak at cocktail hour at 6pm.

Pre-Lunch CrowdsThe morning sessions held crowds for Anna Wintour and Will Smith, with a sharp drop around lunch time. Traffic gradually declined as goers explored Cannes or went back to their hotels for power naps before filing back into the Palais at 5:30pm for cocktails and parties hosted by brands.

Celebs & CocktailsWednesday at noon was the most attended time at the Palais all week as Anderson Cooper & Anthony Bourdain took the stage. Attention spans weren’t as long by day 3 as attendance dropped earlier, but that didn’t stop a big happy hour turnout.

tuesday wednesday

Anna Wintour in Conversation with Christopher Bailey

Anderson Cooper & Anthony Bourdain Creative Inspiration

The Pursuit of Impact with Will Smith

An Intimate Conversation with Usher

Stephen Sackur of BBC Interviews Gwyneth Paltrow

Rooftop Drinks & Meet the Speakers

Everyday

8:00 AM 10:00 AM 12:00 AM 2:00 pM 4:00 pM 6:00 pM 8:00 pM 10:00 pM 12:00 AM 2:00 aM

Palais

Hotels

Beaches

Restaurants

The Gutter Bar

Le Vesuvio

Le Voilier

New York-New York

Catching some rays mid-afternoon

Steady restaurant traffic throughout the day

On Monday, attendees were still arriving, but foot traffic picked up towards the later part of the afternoon for cocktails and dinner

Guests stayed out later on Tuesday and Wednesday as the parties ramped up

Work hard, play hard - resting up and changing clothes for a night on the town

The Gutter Bar was, as always, the hottest late night spot, keeping the party going until sunrise

Attendees hit New York – New York to start their night with a cocktail

Data Nerds? I don’t think so… Attendees from Data/Research companies were over 3x more likely to over-index between 11pm-3am!

Cannes Beyond the Palais – Where Else did People Go? (Absolute Foot Traffic by Time of Day)

8:00 pM 9:00 AM 10:00 pM 11:00 pM 12:00 aM 1:00 aM 2:00 aM 3:00 aM 4:00 aM 5:00 aM

6:00 AM—10:00 aM 10:00 AM—2:00 pM 2:00 pM—6:00 pM 6:00 pM—10:00 pM 2:00 aM—6:00 AM10:00 pM—2:00 AM

Early Brand Risers Brand marketers were over 60% more likely to be up and active between 8am-12pm.

North Americans were 16% more likely to be out until 5am (2x as likely to be out between 4-5am). However, they recovered quickly, also being the group most likely to be out and about at 10am!

Western Europeans ruled the middle of the day and cocktail hour, as they indexed 32% higher than the average from 2pm-8pm across the three days.

Source: xAd Foot Traffic Analysis, June 20-22