Product ThinkingUser Experience + Product Management

Martin Gude @ma6

Volker Gersabeck @thinkingUX

Inspired byhttps://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe

Traditional UX Focus

Customer Solution

But There Is More

Customer Solution

Problem

Do They Have This Problem?

Customer Solution

Problem

Does This Solve The Problem?

Customer Solution

Problem

Isn’t It Like This?

Customer A Solution

ProblemCustomer B

≠ ?

Product Thinking

Customer Solution

Problem

Fit

https://medium.com/@jaf_designer/why-product-thinking-is-the-next-big-thing-in-ux-design-ee7de959f3fe

6 Questions Towards Better Products

• Problem: what problem do we solve?

• Target Audience: for whom are we doing this?

• Vision: why are we doing this?

• Strategy: how are we doing this?

• Goals: what do we want to achieve?

• Features: what are we doing?

TARGET GROUP BIG PICTURE PRODUCT DETAILS

The users and the customers with their needs.

Personas are a great way to describe the target group.

7KH�JRDO�RI�WKH�QH[W�LWHUDWLRQ�DQG�VSHFLȴF�DFWLRQDEOHitems to reach the goal.

The items are ordered from one to n, and may becaptured as detailed user stories.

The desired user experience (UX): the user journeys, the product functionality, the visual design, and the nonfunctional properties.

(SLFV��VFHQDULRV��VWRU\ERDUGV��ZRUNȵRZV��GHVLJQ�VNHWFKHV��PRFN�XSV��and constraint stories are helpful techniques.

NAME The name of the product.

This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License

THE PRODUCT CANVAS

GOAL Your overarching goal. METRICS The measures to determine if the goal has been met.

www.romanpichler.comTemplate version 03/14

Product Definition

• In order to ( vision ), our product will solve ( target audience )’sproblem of ( user problem )by giving them ( strategy ).

• We will know if our product works when we see ( goal ).

Is This The Next Big Thing In UX?