Design thinking, from Idea to Product

WHY DO WE BUILD THINGS?

Software

Hardware

Services

Organizations

Campaigns

DRIVE CHANGE

WHAT IS DESIGN THINKING?

CONVERGENT VS DIVERGENT THINKING

Test & Iterate

Elaborate Solutions Find Patterns

Understand Behaviours

LEARN

MAKE

ABSTRACTCONCRETE

IT’S NOT THE CUSTOMER’S JOB TO KNOW WHAT THEY WANT

Steve Jobs

SOUNDS FAMILIAR?

IT’S HARD

TIME CONSTRAINTS

GETTING BUY IN

LACK OF EXPERTISE / RESOURCES

PRODUCT INTUITION STILL MATTERS

IT APPLIES TO ALL ARTEFACTS(B2B, B2C, Physical products, services etc…)

WHAT THE CUSTOMER ASKED FOR

WHAT THEY REALLY WANTED

WHAT I LEARNED SO FAR

CLARITY ON OBJECTIVES

FOCUS ON BEHAVIOURS AND MOTIVES

TEAM AUTONOMY

ITERATE QUICKLY

MINIMUM LOVEABLE PRODUCT

DRIVE CHANGE

Thanks@productman84