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PROGRAM – SESSION 8
Collie Street, Fremantle, WA, AUS
1 Urban Design + Placemaking 101
2 Place Values
3 Place Qualities
8 Outcomes (p131)4 Place Typology
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
PLACEMAKING...
http://obeygiant.com/images/2012/12/eCooperObey7300.jpg
BENEFITS OF PLACEMAKING
▸ Avoid adverse effects
▸ Doesn't necessarily increase costs
▸ Reduces Costs
▸ Delivers customers value
▸ Pro-development
▸ Delivers broad benefits to society
DOESN'T NEED TO COST MORE
Section 8 Bar, Tatersalls Lane, Melbourne, VIC, AUS
▸ “Improving social connection is not necessarily hard or costly. In many cases, big returns can come from small outlays.” (Grattan Institute 2012)
REDUCE COSTS – POPUP PLACEMAKING
Yarraville, Melbourne, VIC, AUS,
▸ Open Streets
▸ Play Streets
▸ Build a Better Block
▸ Park(Ing) Day
▸ Guerilla Gardening
▸ Pop-Up Retail
▸ Pavement To Plazas
▸ Pavement To Parks
▸ Pop-Up Cafes
▸ Depave
▸ Chair Bombing
▸ Food Carts/Trucks
▸ Site Pre-Vitalization
▸ Pop-Up Town Hall
▸ Informal Bike Parking
▸ Intersection Repair
▸ Ad-Busting
▸ Reclaimed Setbacks
▸ Park Mobile
▸ Weed Bombing
▸ Mobile Vendors
▸ Micro-Mixing
▸ Park-Making
▸ Camps
http://archpaper.com/news/articles.asp?id=4236
REDUCE COSTS - PROTOTYPING
http://laughingsquid.com/parklets-the-tiny-parks-of-san-francisco/
REDUCE COSTS - PARKLETS
http://pavementtoparks.sfplanning.org/docs/Parklet-O-Matic_v2_final.pdf
NEW SYSTEMS
REDUCE COSTS – DISASTER RESILIENCE
The Strand, Townsville, QLD, AUS
▸ Through our social connections we share information, resources and skills. This makes communities more dynamic and more resilient” (Grattan Institute 2012)
Bank St, Adelaide City, SA, AUS
REDUCE COSTS – ENABLE THE LOCALS
PLACE = AFFORDABLE LIVING
Palmerston Lane, Fitzgibbon Chase, Brisbane, QLD, AUS
▸ AusHomes Villa House
▸ 320 m² (two community titles – Villa + loft)
▸ 3 bedrooms, 2.5 bathrooms (121 m²)
▸ $299,900 in 2011
▸ Fitzgibbon Chase Snapshot
▸ Housing Innovations
Kuranda Park Way, Fitzgibbon Chase, Brisbane, QLD, AUS
▸ AusHomes Villa House
▸ 320 m² (two community titles – Villa + loft)
▸ $299,900 in 2011
▸ Aiming to achieve 50 dwellings/ha in next stage on freehold title.
▸ Housing Innovations
▸ Fitzgibbon Chase Snapshot
PLACE = AFFORDABLE LIVING
Palmerston Lane, Fitzgibbon Chase, Brisbane, QLD, AUS
▸ AusHomes Loft Home
▸ 320 m² (two community titles – Villa + loft)
▸ 1 Bedroom + 1 bathroom (97m²)
▸ $199,900 in 2011
▸ Aiming to achieve 50 dwellings/ha in next stage on freehold title.
▸ Housing Innovations
AFFORDABLE LIVING
▸ Next Generation Planning
▸ The average US family works from January 1 to April 13 just to pay for its cars. For many living in sprawl, it can be half the year. (https://twitter.com/urbandata)
Source: http://versatile1.wordpress.com/2008/03/13/
PLACE = HEALTHY + FIT
Webb Bridge, Melbourne, VIC, AUS
▸ If one in ten Massachusetts adults started a regular walking program, the state would save $121 million in heart disease expenditures annually. [MA Dept. of Public Health, 2008]
▸ Combining vigorous exercise and walking each week produced a 50% reduced mortality. [Arch Internal Medicine, 2007]
▸ 1 in 3 children born in USA in 2000 will develop diabetes
▸ Car accidents are the leading cause of deaths 0-24
▸ Exercise affects learning, memory and cognition. College students showed improved performance on recognition memory tasks after exercise. [NYU current research]
Clarkson, Perth, WA, AUS
PLACE = HEALTHY + FIT
Costs to society of obesity are increasing:
▸ USA obesity costs 9% of total health budget
▸ Australia 2%
▸ France <1%
PLACE = TRANSPORT SAVINGS
Caroline Springs, Melbourne, VIC, AUS
▸ “In Melbourne, almost 8% of areas with the greatest need for public transport have no access at all.“(Grattan Institute 2012)
Sparta Place - Brunswick, Melbourne, VIC, AUS
PLACE = MORE TIME, LESS CONGESTION
▸ Living car-free in walkable areas fits younger lifestyles. Fewer young people want cars. In 1995 people age 21 to 30 drove 21 percent of all miles driven in the U.S.; in 2009 it was 14 percent, despite consistent growth of the age group. [Advertising Age, 2010]
Lane off Winn St, The Valley, Brisbane. QLD, AUS
THE BENEFITS – ENHANCE VALUES
▸ A one-point increase in Walk Score is associated with between a $700 and $3,000 increase in home values. [CEOs for Cities, 2009]
▸ NY Times
▸ 1990s, high-end outer suburbs contained most of the expensive housing in the USA.
▸ Today, it’s in the high-density, pedestrian-friendly neighbourhoods of the centre city and inner suburbs
Le Dinner en Blanc, South Banc, Brisbane, QLD, AUS
PLACE = FUTURE PROOFING
▸ Ellen Dunham Jones
▸ 85% of households in 2025 will not have kids
▸ 77% of Millenniums/Gen Y want to live in urban core
▸ 75% of retiring baby boomers say they want mixed use and mixed age
▸ Combined they represent ½ of the popn in the USA
▸ “A quarter of Australian households now consist of people living by themselves and this is the fastest growing household type” (Grattan Institute 2012)
http://grattan.edu.au/static/files/assets/e62ba29d/090_cities_report_housing_market.pdf
PLACE = FUTURE PROOFING
http://grattan.edu.au/static/files/assets/71ebb882/117_report_getting_the_housing_we_want.pdf
PLACE = FUTURE PROOFING
THE BENEFITS – UNDERPERFORMING ASSETS
Waterworks Rd, Ashgrove, QLD, AUS
RETROFITTING SUBURBIA?
Mizner Park - Boca Raton USA
▸ New York Times - February 5, 2012
▸ Near-record vacancy rates (11%) at malls of all kinds.
▸ There are about 108,000 shopping centres in America.
▸ A new enclosed mall has not opened in the United States since 2006.
RETROFITTING SUBURBIA
RETROFITTING SUBURBIA
▸ The Australian May 05, 2012 12:00AM
▸ “A pall over the mall”
▸ “Shopping malls may be booming across China and parts of the Middle East but in the US, the birthplace of the mall, they're dying and in Australia they're haemorrhaging”
AUSTRALIA?
The Monk Pub, South Terrace, Fremantle, WA, AUS
▸ The Australian June 15, 2011 12:00AM
▸ "The retailers that are most at risk are in the shopping strips that aren't somewhere like Toorak Road or Bridge Road in Melbourne, where there's upmarket coffee shops and lifestyle options to attract people to the area."
A SLOW DEATH HERE?
THE BENEFITS – BRANDING + PROMOTION
Swanston St, Melbourne, VIC, AUS
Kwong Sang walk, Toowoomba, QLD, AUS
THE BENEFITS – LOCAL BUSINESS
▸ “UK research suggests that improving the pedestrian environment on ten high streets (totalling 24 km) would result in annual public benefits of up to £4.3 million a year“(Grattan Institute 2012)
REDUCE ADVERSE EFFECTS
“The modern America of obesity, inactivity, depression, and loss of community has not ‘happened’ to us; rather we legislated, subsidized, and planned it.”http://www.placemakers.com/2012/11/12/urban-happiness-index-revisited/
Latrobe, Tce, Paddington, QLD, AUS
Juniper Bank Way, Subiaco, Perth, WA, AUS
THE BENEFITS – INTERACTION
▸ “Loneliness can have serious health consequences, with a similar impact to high blood pressure, lack of exercise, obesity, or smoking.”
▸ “Improving social connection is not necessarily hard or costly. In many cases, big returns can come from small outlays.” (Grattan Institute 2012)
Rabbit + Cocoon, 23 Hillcrest Parade, Miami, Gold Coast, QLD, AUS
CLIMATE CHANGE: REDUCTION + ADAPTION
▸ Average urban dweller in the USA has 1/3 carbon footprint of suburban dweller.
▸ ClimateSmart:
▸ compact, self-contained regional development
▸ active and public transport-based community
▸ maintaining ecologically diverse and viable natural habitats.
SUSTAINABILITY
Christie Walk Eco-Village, Sturt St – Adelaide, SA, AUS
▸ Any sound principles for a good urban place must be sustainable
▸ social equity▸ economic vitality▸ environmental responsibility
▸ Cities can make a significant contribution
Good urban design is a powerful tool for achieving a higher quality of life, greater economic vitality and a more efficient use of resources. It is key to making places where talented people will want to live, and which will nurture economic success.”
Urban Initiatives, 2003, p. 3
Eat Street Markets, Hamilton, QLD, AUS
OUTCOMES OF PLACE MANAGEMENT
▸ generating momentum
▸ integrating approaches
▸ streamlining processes
▸ a one-stop shop for action
▸ additional funds and resources
▸ building partnerships
▸ reducing duplication
▸ using resources effectively
▸ facilitating development
▸ resolving issues
The Esplanade, Surfers Paradise, Gold Coast, QLD, AUS
ISN’T THIS WHAT WE WANT?
Prosperity: business and people thrive
Excite: ignite relationships, confidence, ideas and esteem
Our legacy: respond to change and evolve over time
People: focus on the user
Liveability: attract people
Exercise + Health: activity and social interaction
▸ A Car-free Street Grows in Queens
PLACE: STORY TELLING TO STORY DOING
Rutledge Ln, Melbourne, VIC, AUS
The Esplanade, Surfers Paradise, Gold Coast, QLD, AUS
ISN’T THIS WHAT WE WANT?
