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From to PrototypePost-it
In reality, more appropriate names are…
Or
How I learned to stop worrying and love Science
Part 1: Why think like a scientist? Includes a short story…
Part 2: *A science project *Not really a science project
Today…What I’ll cover…
With Deutsche Bank for 3 years.
10 years experience.Previously worked as a UX consultant.
Love photography, music, architecture…All what I’d consider to be designer type things!
Graduated with Bachelor of Science degree in Human Factors (Ergonomics).…and it’s this last bit I want to tell you about.
Today…A little bit about me...
I learnt all about cognitive psychology, qualitative data analysis and various observational research methods……All very “science” orientated type things
So
I specialized in Human-Computer Interaction! Which, whilst very “science-y” included more design related and UI focused projects
Today…Human Factors (Ergonomics)
Today…He told me:“As a scientist, an engineer or designer…
…you’ll follow the same steps. It’s the method that’s important”
1. Baseline research leading to a hypothesis or theory
2. Produce models and simulations
3. Experiment & make observations
So what method does a Scientist follow?
Never fear failure. Ever
Constantly learn from others
Iterate, Iterate, Iterate
Understand there are no Silver Bullets
Iterate, Iterate, Iterate
Continually learn from others
And Scientists always...
Scientists want their theories to be tested...
This is how new ideas develop and the discipline moves forward
But most importantly...
ExampleThe Higgs Boson was theorized back in 1964 by Peter Higgs. It attempts to describe the basic workings of the universe.
It’s taken 48 years for its existence to be proven... Scientists still say they’re only 99% certain.
But more importantly, the insight gathered in the last 48 years has benefited us all...
e.g. mobile communications technology, advances in medical science (particularly radiology), and lots more.
http://thenextweb.com/shareables/2012/07/04/so-what-is-the-higgs-boson-and-why-is-it-important-anyway/
We rarely know our users. They certainly don’t look like this...
So how do we find out what they are like?
We can use multiple methods
Contextual InquiryStakeholder Interviews
SurveysFocus Groups
Participatory DesignPhone Interviews
Diary Study
Create profiles
Grouping profiles by task similarity Naming groups e.g. Constant Creators & Safeguard Authorizers
Task FlowsTask flows define a typical journey through each user’s day.
We include all touchpoints
A task flow is produced for each persona
“Insights from others often lead us to our own (mini) breakthroughs”
“Good artists copy, great artists steal…”
Pablo Picasso
Personally, I prefer...
Me (Today)
BUT always give appropriate credit… I’ve learnt this the hard way!
Einstein: Theory of Relativity Einstein was heavily influenced by Henri Poincaré, a French mathematician who’s previously published work had largely focused in this area.
Scientists learn from others all the time...
Alexander Graham Bell: Telephone Italian, Antonio Meucci demonstrated “voice communication apparatus” almost 16 years earlier. As an aside... Meucci failed to pay a $10 patent renewal fee
Never take an idea wholesale
Just because it works for X users, doesn’t mean it’ll work for Y
Always consider the context
Caution!
Testing our assumptions and our designs makes our products better
Remember: Iterate, Iterate, Iterate
It’s OK to Fail
In fact, we should embrace it and learn from our mistakes
Remember: Scientists want their theories to be tested!
We learn from failure… Probably more than we do from success.