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ONLINE MARKET BOOM IN IRAN
BY: ASMA KAROOBI
2000 2005 2010 20150
15,000,000
30,000,000
45,000,000
60,000,000
Iran UK Italy Qatar Egypt
Quick compare on internet penetration
How much money Iranian paid online
17.5 Bilion USDOnline Transaction in the year 2015
25% Growth in the number of online
transactions in 2015
• Online retailer
• Group discount (online deal marketplace)
• Video sharing services
• App marketplace
• Classified services
Main actors in Iran startup ecosystem
30 millionTarget Group
68,986,721 $
They paid for online purchased
68%of their one year
income.
JUST A SAMPLE
Online market is still intact in Iran
Most of Iranian internet users don’t like to buy goods and services online, because:
• Lack of information• Trust issue
Recent researches in Iran show, if a user perceive ease and usefulness firstly when using a website, he will be trust to online buying.
But, There is a huge misunderstanding in Iran between UX design and Visual design.
Because, As UX is very new topic in Iran, regarding to small number of professional courses, most of exiting UX designers are new to the concept and they are not fully aware of UXD steps. So, from UX prospect, their outcomes is not acceptable.
And,Companies will find UX outcome not effective nor valuable on their business, they put more value on UI other than UX.
BUT, NOT ALWAYS!
When we redesigned the checkout process on specific online retailer, we could accomplish to 5% growth in paid basket, It means 4,900,000 USD.
October2015
January 2016
+500 KTotal visit
April2016
Launchedwww.modiseh.com
+660 KTotal visit
Country RankIslamic Republic Iran
#268
So, In 2016, Tiara Studio as the first UX agency has started in Iran.
We believe by focusing on experience design, we can build trust and convince Iranian users to buy services and goods online.
