Norton guidelines

Norton™ Heroes Style Guidelines

Copyright © 2008 Symantec Corporation. All rights reserved. Symantec, the Symantec Logo, Norton, Norton AntiVirus, Norton Internet Security and Norton 360 are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S and other countries. Other names may be trademarks of their respective owners.

NORTON™ HEROES BRAND IDENTITY GUIDELINESContents

Overview

Introduction

Characters

Graphic Treatment

Typography

Communication Hierarchies

Quick Guide

Introduction

Welcome to the Norton™ Heroes: a new EMEA

campaign that embodies a fresh approach by

Norton from Symantec to reaching important

market segments.

Campaign Objectives

Develop an overarching campaign idea that

can work across Tech Basic, Tech DIY and

Concerned Parent audiences to:

- Increase the low emotional connection

consumers have with Security Software

- Continue to build differentiation of

Norton Brand

- Support the premium position of

Norton Brand

- Associate creative with performance benefits

of Norton products.

Strategy

- Build a frame of reference for Security

Software with which the target audience

can identify and connect

- Develop a creative approach that allows

flexibility in messaging and targeting, and

can span communication channels –

Tech Basic, Tech DIY and Concerned Parents

- Seed campaign through all Norton traditional

and new channels

Creative Approach

- Use Heroes to represent power of

Norton Products

- Place Norton™ Heroes in an environment

where they can:

- Demonstrate Product benefits

- Provide education

- Align Norton™ Heroes with Modern Graphic

Novel style to:

- Gain credibility with Tech Basic and Tech

DIY audience

- Emphasise performance of Norton Products

Communications objectives by audience

For Concerned Parents it must:

- Define Norton as Ultimate in Security

software

- Drive large scale awareness of Norton Brand.

- Stimulate a sense of urgency towards

PC protection

For Tech DIY and Tech Basic it must:

- Speak their language and be credible.

- Address competition

NORTON™ HEROES BRAND IDENTITY GUIDELINESOverview

Introduction

Key Concepts

Core Principles

Core Objectives

Copy

Web Overview


Introduction

Key Concepts

Core Principles

Core Objectives

Copy

Web Overview

Key Concepts

Netropolis

The Norton Heroes live and operate in a city

called Netropolis which is a metaphor for

the internet.

Norton HQ

Norton HQ is a Skyscraper in Netropolis.

A base for the Norton Heroes and represents

a beacon of security which reaches out

across the internet.

NORTON™ HEROES BRAND IDENTITY GUIDELINES

Core Principles

The Norton™ Heroes campaign references

the look, feel and tone of the modern form of

Graphic Novel and correlating cinema.

The Norton Heroes themselves stand for the

exciting level of increased performance across

the Norton 2009 product range.

Overview

Introduction

Key Concepts

Core Principles

Core Objectives

Copy

Web Overview


Introduction

Key Concepts

Core Principles

Core Objectives

Copy

Web Overview

Core Objectives

When constructing any form of

communication always refer to these core

objectives:

Simplicity, Style and Credibility.

Simplicity

Simplicity is ensuring all communications

are clear, uncluttered and make use of

messaging hierarchy.

Style

Style is executing communication within the

look, feel and tone of the referenced genres.

Credibility

Credibility is ensuring that the communication

reaches the high standards dictated by

the style.

If a communication fails to meet any one

of these core objectives it is in breach of the

brand guidelines and must be reconsidered.


Copy

Tone and content should always achieve

the Core Objectives of:

Simplicity, Style and Credibility.

Where possible use a style that reflects the

Graphic Novel genre i.e. serious and hard

hitting (this must be applied judiciously -

with the reputation of the Norton brand as

the foremost consideration).

Avoid: ‘Cereal Packet Style’

“Nemesis recommends Norton

Internet Security” Hey Kids! Stay safe

on the internet”

Always refer to ‘The Norton Heroes’ never

‘Heroes’ or ‘The Heroes’. Also never refer to

The Norton Heroes as ‘Superheroes’.

Overview

Introduction

Key Concepts

Core Principles

Core Objectives

Copy

Web Overview


Web Overview

The rooms in the HQ represent the

Information Architecture and follow an

information hierarchy.

The Briefing Room

Here the Norton Heroes access information on

the cyber crime around Netropolis. Currently,

the map is the only information zone in this

room. Users can interact with this map.

Middle Rooms

These are living spaces for the Norton Heroes.

They are the navigation to a Norton Hero

profile.

The empty rooms are available for future

additions of Norton Heroes. These can be

locked/unlocked as required using the term

‘Agent in Training’ to show an upcoming

character.

The Locker

Houses the latest real-world online threats

and current Symantec product offers (free

trials, promotions, etc).

Cityscape

This area is patrolled by the Norton Heroes

and their technology. Real world competitions,

games and similar content can exist in the

cityscape through various themed devices.

Any devices used must keep within the Norton

Hero ‘Look and Feel’.

All links should remain within the website

unless they are footer items that link directly

out to a Symantec property. Links out of the

Locker are indicated as going to a Symantec

website outside The Norton Heroes.

Overview

Introduction

Key Concepts

Core Principles

Core Objectives

Copy

Web Overview

NORTON™ HEROES BRAND IDENTITY GUIDELINESCharacters


Character Overview - Nemesis

- Aurora

- Swift

Product Relationship

Character Hierarchy

Physical Representations

Customised Heroes

Character Overview

NemesisReal Name: Robert Callaghan

(Real names will be customised per country)

Profile Synopsis:A former Electronics specialist Genetically

Modified by Norton HQ to give him

SuperPowers.

SuperPower:Ability to interact with all forms of technology

and electronics. He can take control, use, adapt

or fix any electronic device or technological

process.

SuperPower Visualisation:Hands glow yellow when power is in use.

He can use this to control objects in

his environment.

Character ApplicationAll characters have a communications remit:

Primary Comms Target: Tech Basic and Tech DIY.

Campaign Messaging: Strength, Power,

Intelligence.

Within the Norton family of products this

will generally- but not exclusively create

alignment to Norton Internet Security™

and Norton Antivirus™.

PRIMARY COMMS TARGET: TECH BASIC AND TECH DIY



- Aurora

- Swift

Use with Backgrounds

Character Hierarchy


Customised Heroes

Character Overview

AuroraReal Name: Angelica Holden


Profile Synopsis: Angelica Holden grew up in a bad part of town

but kept on the right side of the tracks. Her

family is the most important thing in the world

to her.

SuperPower: Can produce protective force-fields.

SuperPower Visualisation: Glowing Yellow

force-field emanates from her hands, can vary

in size and be used to contain threats and as

protective shield.


Primary Comms Target: Concerned Parents.

Campaign Messaging: Protection, Family

Security, All Round Security.

Within the Norton family of products this will

generally- but not exclusively create alignment

to Norton 360™.

PRIMARY COMMS TARGET: CONCERNED PARENTS



- Aurora

- Swift


Character Hierarchy


Customised Heroes

Character Overview

SwiftReal Name: Sam Lewis


Profile Synopsis: Sam was a child genius, able to programme

code at an early age. He worked for the

government creating War Games for

the military.

SuperPower: Bio Tech modifications for light weight, super

speed and agility.

SuperPower Visualisation: Trainers glow yellow, yellow streams of light

follow him wherever he moves.


Primary Comms Target: Gaming Community.

Campaign Messaging: Speed, Optimisation,

Lightness.

Within the Norton family of products this

will generally- but not exclusively create

alignment with Norton Antivirus™ Gamer

(awaiting release).

PRIMARY COMMS TARGET: GAMING COMMUNITY

Characters

Character Overview


Character Hierarchy


Customised Heroes

To ensure clarity in execution the

background opacity should be lowered to

avoid conflict with the main elements of

the creative.

Where possible Norton HQ (the largest

building in the background) should not be

obstructed.

Backgrounds


Characters



Character Hierarchy


Customised Heroes

When more than one character is used,

i.e. a group pose. Nemesis should have the

most standout and be the central figure.

Character Hierarchy


Characters



Character Hierarchy


Customised Heroes

Must:

- Retain Norton Hero ‘Look and Feel’

- Accurately represent the illustrations

- Look exciting e.g. Special effects to

recreate powers

- Have a serious manner-without being

unfriendly

- Speak normally e.g. no digitised voices

or over-dramatism

Real-World manifestations of charactersfor PR or Experiential


Characters



Character Hierarchy


Customised Heroes EMEA Generic:GE, CZ, PL, HU, RU, RO, GK, TKHB, SA

FR, ES, PO, IT, NL

UK

SW, FI, NO, DK


Countries Nemesis Aurora

Standard StandardStandard

Custom

Custom

Custom

Standard Standard

Standard Standard

Standard Standard

Swift

NORTON™ HEROES BRAND IDENTITY GUIDELINESNorton Graphic Treatment


Norton Primary Palette

Symantec Yellow

PANTONE 109C

CMYK 0c 12m 100y 0k

RGB 255r 218g 0b

Norton Heroes Black

PANTONE Black (95% tint)

CMYK 0c 0m 0y 95k

RGB 51r 49g 50b

Black

PANTONE Black

CMYK 15c 15m 15y 100k

RGB 23r 17g 18b

Norton Graphic Treatment

Colours

Graphic Treatment

Black & White

Clearance Zones

Technical Notes

Yellow should only be used in the Norton

Heroes ‘Graphic Treatment’ and with the

characters as an accent.

No other colours should be added to

the palette.


Colours

Graphic Treatment - for print

- for web

Black & White

Clearance Zones

Technical Notes

There are two versions of the ‘Graphic

Treatment’ for print. There is the ‘Stacked

version’, which is the primary/main ‘Graphic

Treatment’ to use.

There is the ‘horizontal version’, which should

only be used for tighter horizontal spaces.

‘Graphic Treatment’ measurements are always

taken across the full horizontal width.

‘Stacked Version’This is the main ‘Graphic Treatment’. There is

no maximum size restriction, however it must

not be used any smaller than 30mm, as the

strapline will become illegible. Examples of

this are shown below.

No Maximum size restriction

Graphic Treatments for Print

Minimum Size 35mm


Colours


- for web

Black & White

Clearance Zones

Technical Notes

‘Horizontal Version’This is the secondary ‘Graphic Treatment’.

It should ONLY be used for specific size

restrictions, to use space to full effect.

For example, a horizontal shelf strip.

There is no maximum size restriction,

however it MUST NOT be used any smaller

than 30mm, as the strapline will become

illegible. Examples of this are shown below.

No Maximum size restriction

Graphic Treatments for Print

Minimum Size 35mm


Colours


- for web

Black & White

Clearance Zones

Technical Notes

For web use there are three ‘Graphic

Treatments’. There is a ‘Stacked’ version,

a ‘Smaller Stacked’ version with a larger

strapline, and a ‘Horizontal’ version.

‘Graphic Treatment’ measurements are always

taken across the full horizontal width.

The ‘Stacked’ ‘Graphic Treatment’ should be

used with all Norton Heroes web activity.

However, when it has to be reduced in size

The ‘Horizontal’ version should be used for

small tight horizontal spaces to maximise

spaces and to optimise legibility.

Neither the ‘horizontal’ or ‘smaller stacked’

versions should be used for larger web

creative. For example, a Norton Heroes

microsite should use the ‘Stacked’ version.

‘Stacked’ - For use with most web activity

Graphic Treatments for Web

‘Small Stacked’ - i.e. Vertical Web Banners

‘Horizontal’ - i.e. Horizontal Web Banners

and legiblility is compromised, for example,

web banners, buttons etc, then the following

‘Graphic Treatments’ should be used.

ONLY when legilbility is compromised should

these smaller ‘Graphic Treatments’ be used.

The ‘Smaller Stacked’ version should be used

for small spaces that are either vertical or

boxed, for example vertical web banners

or buttons.


Colours

Graphic Treatment

Black & White

Clearance Zones

Technical Notes

When producing mono print, normal print

guidelines apply. The Black and White ‘Graphic

Treatment’ is ONLY to be used where the 4

colour process is not available, for example in

press advertising and 1 colour printing.

The white logo should always appear on

Norton Hero Black.

Norton Logo for Black and White Use

White ‘Mono’ ‘Graphic Treatment’ on Norton Hero Black background


Colours

Graphic Treatment

Black & White

Clearance Zones

Technical Notes

The Norton Heroes ‘Graphic Treatment’ must

always appear with a clearance zone around it.

This ensures ease of recognition and

distinction within the communication.

For print and web use please ensure a

minimum of half the height of the First

Norton ‘N’ is used.

NH Graphic Treatment Clearance Zones

SUPERPOWERED PROTECTIONSUPERPOWERED PROTECTION


SU

PERP

OW

ERED

PRO

TECT

ION

SU

PERP

OW

ERED

PRO

TECT

ION

SU

PERPOW

ERED PROTECTIO

NS

UPERPO

WERED PRO

TECTION




SU

PERPOW

ERED PROTECTIO

NS

UPERPO

WERED PRO

TECTION

SU

PERPOW

ERED PROTECTIO

NS

UPERPO

WERED PRO

TECTION

SU

PERPOW

ERED PROTECTIO

NS

UPERPO

WERED PRO

TECTION

SU

PERPOW

ERED PROTECTIO

NS

UPERPO

WERED PRO

TECTION



Colours

Graphic Treatment

Black & White

Clearance Zones

Technical Notes

The Norton Heroes ‘Graphic Treatment’ and

illustrations are files constructed in ‘Adobe

Illustrator’.

The illustrations and ‘Graphic Treatments’

have varying weights of lines within them.

When re-sizing, care should be taken to ensure

these line weights remain constant.

To ensure this happens activate the ‘Scale

Strokes and Effects’ checkbox.

Technical Notes

NORTON™ HEROES BRAND IDENTITY GUIDELINESTypography


Typefaces - for Print

- for Web

Headline Styling

Text Boxes

Below are two sets of fonts that should be

used in all print executions. Komika Text

should always be used as the main typeface.

For body copy Symantec Sans Light should be

used, with the option to use Regular or Bold

for highlighted words.

Norton Heroes Typefaces for Print

Primary Font

KOMIKA TEXT ONLY CAPITALS SHOULD BE USED

ABCDEFGHIJKLMNOPQRS 1234567890

Secondary Font

Symantec Sans Type Family Only ‘Light’, Regular’ and ‘Bold’ should be used.

abcdefghijklmnopqrstuvABCDEFGHIJKLMNOPQR1234567890


Typefaces - for Print

- for Web

Headline Styling

Text Boxes

Below are three sets of fonts that should be

used in all web executions. Komika should

always be used as the primary typeface.

Symantec Sans Light should be used

for all long body copy.

If for technical reasons Symantec Sans can not

be used then Arial Regular is the replacement

replacement.

Norton Heroes Typefaces for Web

Primary Font

KOMIKA TEXT ONLY CAPITALS SHOULD BE USED

ABCDEFGHIJKLMNOPQRS 1234567890

Substitute Secondary Font

Arial type family Only ‘Regular’ and ‘Bold’ should be used

abcdefghijklmnopqrstuvABCDEFGHIJKLMNOP1234567890

Secondary Font

Symantec Sans type family Only ‘Light ‘, Regular’ and ‘Bold’ should be used.

abcdefghijklmnopqrstuvABCDEFGHIJKLMNOPQR1234567890


Typefaces

Headline Styling

Text BoxesHeadlines should be set in ‘Komika Text’ all

caps and centre aligned.

Headlines should ideally be short and punchy.

Where this can not be achieved divide the

headline with hierarchy,

The examples below demonstrate the

mechanics of this technique.

‘Get Superpowered Protection’ becomes

the primary messaging.

Headline Styling

GET SUPERPOWERED PROTECTIONFOR UP TO THREE PC’S WITH NORTON 360

GET SUPERPOWERED PROTECTIONFOR UP TO THREE PC’S WITH NORTON 360


Typefaces

Headline Styling

Text BoxesEnsure the primary heading overhangs

the secondary part of the message.

Headline Styling Continued

HEADER SUB HEADER GOES HERE

HEADERSUB HEADER GOES HERE


Typefaces

Headline Styling

Text BoxesBelow are examples of graphic devices used to

contain copy in creative. The devices should be

used to hold an additional value or

promotional message.

The use of these graphic devices should be

kept to a minimum to adhere to the Core

Objectives - Simplicity, Style and Credibility.

Only use Komika Text (capitals).

Text Boxes - graphic elements

THE QUICK BROWN FOX JUMPED OVER THE LAZY BROWN DOG.



THE QUICK BROWN FOX JUMPED OVER...


Typefaces

Headline Styling

Text BoxesUse this containment space for keeping copy

heavy creative easy to read and clutter free.

The container should be white and should

contain the body copy and the mandatories

of the creative, including the Norton from

Symantec logo.

The Norton from Symantec logo should always

sit in the bottom right hand corner of the

creative, and follow the Norton from Symantec

brand guidelines.

All copy in the container should be in the

Symantec Sans typeface (see typefaces

in the previous section).

Text Boxes - Container

Body copy and mandatories including Norton from Symantec logo,in Norton from Symantec look and feel.

Norton Heroes look and feel(Main messaging)

NORTON™ HEROES BRAND IDENTITY GUIDELINESCommunication Hierarchies


Consumer Facing

Trade Facing

In a retail environment different rules will

apply. For example, FSDU’s / CDU’s / Pack

Stickers etc, will need to primarily

communicate an offer.

For promotional messaging the speech bubble

should not be used as a container for copy.

Consumer Facing (including web)

Consumer facing material may include:Magazine Ads, Web Banners, Retail, POS,On Pack etc.

Body copy and mandatories

including Norton from Symantec logo.

Body copy and Mandatories including Norton from Symantec logo.

Norton Hero Campaign Messaging, Threat/Power/Protection/Performance.

Offers/Product Messaging.

Primary

Secondary

PRIMARY MESSAGE

BODY COPY, MANDATORIESAND NORTON LOGO

SECONDARYMESSAGE

RELEVANT CHARACTER

Body copy and mandatories

including Norton from Symantec logo.


Consumer Facing

Trade Facing

For promotional messaging the speech bubble

should not be used as a container for copy.

Trade Facing (including web)

PRIMARY MESSAGE

BODY COPY, MANDATORIESAND NORTON LOGO

SECONDARYMESSAGE

RELEVANT CHARACTER

Body copy and Mandatories including Norton from Symantec logo.

Primary

SecondaryDirect call-to-action OR NH Campaign Messaging:

Offers / Product Messaging.

Threat/Power/Protection/Performance

Trade facing material may include:Magazine Ads, Web Banners etc

NORTON™ HEROES BRAND IDENTITY GUIDELINESQuick Guide

NORTON™ HEROES BRAND IDENTITY GUIDELINESQuick Guide for Norton Heroes

Quick Guide Quick Guide to Norton Heroes

Do Keep it simple and uncluttered-

Use messaging hierarchy.

Do keep within the Norton Heroes

style. Maintain consistency with all

produced materials.

Do familiarise yourself with the

referenced genres (graphic novels

and noir cinema).

Do make it credible, keep to the look

and feel at all times - no pants

and capes.

Do be creative with assets supplied.

Do highlight Norton Heroes and

Protection over threat.

Do create character dialogue with

Target Audience relating to

Superpowered protection.

Don’t create any new Hero assets or

create content i.e storylines that

conflict with or alter the back-stories

as given in full on the website.

Don’t use character dialogue for Sales

/Promotion messaging i.e. ‘40% off

Norton Products’- place this

messaging in appropriate container.

Don’t apply the characters outside

their communications remit.

Don’t make the creative any darker.

The Norton Heroes EMEA campaign is

inherently ‘edgy’. The reputation of

the Norton Brand is a primary

consideration.

Don’t use assets other than those

supplied. All Norton Heroes assets are

original, legally cleared copyrighted

material.

Any new asset requests are subject

to local agency contracts and legal

review - contact the EMEA

programmes marketing team.


These Trademark Usage Guidelines (the “Guidelines”) set forth the

rules for using or referring to the trademarks and service owned by

Symantec Corporation or its affiliates (“Symantec”). For the

purposes of these Guidelines, “Symantec Trademark(s)” shall

include all registered or unregistered trademarks and service marks

(such as words, names, symbols, devices, slogans, or combination

of these) owned by Symantec, including but not limited to the

trademarks and service marks listed on the Symantec

Trademark List.

Symantec considers its trademarks and service marks to be among

its most valuable intellectual property assets. As such, Symantec

intends to take all appropriate measures to preserve the strength of

and retain its exclusive rights to use its marks. Symantec asks that

you assist us by following these Guidelines. If you have any

questions about the Guidelines, please direct them to trademarks

@symantec.com.

Prohibited Uses Of Symantec Trademarks

Do Not Use Symantec Trademarks As The Name Of Your

Company, Products, Or Services, Or As A Domain Name. You may

not use or register in any jurisdiction, whether foreign or domestic,

any Symantec Trademark as all or part of your company, product, or

service name in a manner that is likely to create confusion as to

Symantec’s sponsorship, affiliation or endorsement of your

company, product, or service, or that may dilute the Symantec

Trademark. Similarly, you may not use or register in any

jurisdiction, whether foreign or domestic, a domain name that

incorporates any Symantec Trademark in bad faith or in a manner

that is likely to create confusion as to Symantec’s sponsorship,

affiliation or endorsement of your company, product, or service.

Do Not Use Symantec Logos Without Permission. You may not use

any Symantec logo unless you have an agreement with or express

written consent from Symantec authorizing such use.

Do Not Use Symantec Trademarks In False Or Misleading

Advertising. Advertising for Symantec or its products or services

offered under the Symantec Trademarks must not be false or

misleading in any way and must not be in violation of any applicable

law, municipal ordinance, or administrative agency regulation of

any country.

Do Not Use Symantec Trademarks In Objectionable Material.

You may not use Symantec Trademarks on or in connection with

any defamatory, scandalous, pornographic, or other objectionable

materials of any sort.

Do Not Use Symantec Trademarks To Disparage Symantec.

You may not use Symantec Trademarks to disparage Symantec, its

products or services, or in a manner that, in Symantec’s reasonable

judgment, may diminish or otherwise damage the reputation of

Symantec or the goodwill in the Symantec Trademarks.

Permissible Uses Of Symantec Trademarks

Use Symantec Trademarks To Refer To Symantec’s Products Or

Services. With the exception of Symantec logos (the use of which

must be expressly authorized by Symantec), you generally may use

Symantec Trademarks to refer to Symantec’s products or services

in advertising, promotional, and sales materials, assuming that

you have the necessary authority to sell or promote Symantec’s

products or services, e.g. authorized reseller, licensee, etc.

Use Symantec Trademarks To Indicate A Relationship To

Symantec Products. You may indicate the relationship of your

products and services to Symantec’s products or services by using

an accurate referential phrase in connection with your product or

service, for example, “for use with Symantec? software” or “compat-

ible with Symantec? software” provided that: (a) the Symantec

Trademark appears less prominent than the product or service

name; (b) the Symantec Trademark is not a part of or incorporated

in your product or service name; and (c) the referential phrase is

accurate and complies with the requirements set forth in any license

agreement with Symantec.

Rules For Proper Usage Of Symantec Trademarks

Proper usage of Symantec Trademarks is important for their

continued protection. Proper usage aids consumers who depend

upon Symantec’s goods and services and helps prevent Symantec

Trademarks from losing their distinctiveness and becoming generic.

Licensees of Symantec Trademarks may have different rules of

usage set forth in their license agreement, in which case Licensees

should follow those guidelines.

Set Symantec Trademarks Apart From Surrounding Text.

When a Symantec Trademark is used in a non-stylized form, such

as in the body text of an advertisement, it should be set apart and

distinguished from the other words in the text. In order to do this,

the Symantec Trademark may be rendered in boldface type, italics,

capital letters, underscored, or set in quotation marks.

Examples:

A variety of resellers and distributors sell Norton™ software.

A variety of resellers and distributors sell norton software.

A variety of resellers and distributors sell Backup Exec™ software.

A variety of resellers and distributors sell backup exec software.

Use Symantec Trademarks As Adjectives. Trademarks are

adjectives and should be followed by the generic term they modify,

such as “software” or “product.” Never use a trademark as a noun,

a verb, or in the possessive form.

Symantec Trademark Usage Guidelines


Examples:

Norton Ghost™ software provides advanced backup and recovery for your PC.

Backup Exec™ software delivers the latest backup and restore technology.

Norton Ghost™ provides advanced backup and recovery for your PC.

Backup Exec™ your computer with the latest backup and restore technology.

Backup Exec’s™ latest backup and restore technology...

Do Not Abbreviate Or Alter The Spelling Of Symantec

Trademarks. You should not vary the appearance of Symantec

Trademarks by abbreviating them, incorporating them into

acronyms, changing their spelling, or using improper capitalization.

The Symantec Trademark List provides the proper spelling and

capitalization for each trademark.

Examples:

Norton AntiVirus

Symantec Endpoint Protection

pcAnywhere

NetBackup

LiveUpdate

Backup Exec

NAV

SEP

PCAnywhere

Netbackup or NBU

Live update

Backup Exec

Use The Proper Trademark Symbol. A Symantec Trademark should

appear with the proper trademark symbol, which can be found on

the Symantec Trademark List. In written materials, the appropriate

symbol must be used with the first or most prominent appearance

of the Symantec Trademark in headlines and the first time the

Symantec Trademark appears in body text. This appropriate symbol

also should be used on each subsequent page if the topic is different

or if the pages can be separated and distributed independently. If

the materials, product packaging, or web page includes a properly

licensed Symantec logo, which already includes the appropriate

trademark symbol, it is not necessary to include a trademark symbol

after the word “Symantec” in the text in that material, product

packaging, or web page.

Use The Proper Trademark Attribution Statement. All marketing

collateral, advertisements, product packaging, web pages, manuals,

and studies that include Symantec Trademarks also must include

the proper trademark attribution statement crediting ownership of

the Symantec Trademarks to Symantec Corporation. Typically, the

attribution statement is displayed at the end of the material, in the

footer of the document, or on the back of the package. The correct

trademark attribution statement is:

Symantec, the Symantec Logo [if applicable] [and any other

trademark found on the Symantec Trademarks List that are

referred to or displayed in the document] [is/are] trademark[s]

or registered trademark[s] of Symantec Corporation or its affiliates

in the U.S. and other countries. Other names may be trademarks of

their respective owners.

Examples:

In materials displaying a Symantec logo and referring to the Altiris™

Client Management Suite, Norton™AntiVirus, Symantec™ Endpoint

Protection, and Veritas Netbackup™ products, the correct trademark

attribution statement is:

Symantec, the Symantec Logo, Altiris NetBackup, Norton, and

Veritas are trademarks or registered trademarks of Symantec

Corporation or its affiliates in the U.S. and other countries.

Other names may be trademarks of their respective owners.

In materials referring to the Altiris™ Client Management Suite,

Nortont™ AntiVirus, Symantec™ Endpoint Protection, and Veritas

NetBackup™ products, but not displaying a Symantec logo, the

correct attribution statement is:

Symantec, Altiris, NetBackup, Norton, and Veritas are

trademarks or registered trademarks of Symantec Corporation

or its affiliates in the U.S. and other countries. Other names may

be trademarks of their respective owners.

Usage Rules For Symantec As A Trade Name

“Symantec” functions not only as a trademark mark and service

mark identifying goods and services offered by Symantec

Corporation, but also as a trade name or company name referring

to Symantec Corporation. Trade names are nouns and, therefore,

should not be followed by a generic descriptor and may be used

in the possessive form. When used as a trade name, “Symantec”

should not be followed by a trademark symbol. Within

documents, the first reference to the trade or company name

should be “Symantec Corporation.” “Symantec” can be used

or subsequent references.

Usage Rules for Symantec Logos

You may not use any Symantec logo unless you have an agreement

with or express written consent from Symantec authorizing such

use. In the event that you are authorized to use a Symantec logo,

the use must comply with these additional guidelines (or the usage

guidelines set forth in your license agreement, if those

guidelines differ).

Use Only The Approved Master Artwork. The Symantec logos are

single, standalone pieces of artwork. When reproducing the logos,

use only the master artwork provided by Symantec. Do not alter or



distort the appearance of the logo in anyway, for example, by adding

your own design elements or colors or changing the font. The logo

must always look sharp, clean, and well produced.

Always allow for a minimum clear space around the Symantec

logo. Never violate the clear space with any graphic elements, words

or charts.

Maintain Legibility. Never reproduce the logo in a manner that

causes the logo to become illegible or blurry, which may happen if

the logo is reproduced too small.

Do Not Use Symantec Logos As A Decorative Device. Do not

use any Symantec logos for purely decorative purposes in any

marketing collateral, packaging, or web site without the express

written permission of Symantec.

Misuse Of Symantec Trademarks By Others

If you learn of any uses of any trademarks that are confusingly

similar to the Symantec Trademarks, please notify Symantec by

sending an e-mail to [email protected]. Similarly, if you

become aware of any use of a Symantec Trademark that violates

any of the rules described above, including failure to identify

Symantec Trademarks as belonging to Symantec Corporation,

please notify us at [email protected]. If possible, please

provide a copy of the article or other medium in which the

trademark violation appeared.


Design

Norton guidelines