After a day where nothing is sure — you can come home and absolutely know that if you add egg yolks to chocolate and sugar and milk, it will get thick.

Cooking is such a comfort.

- Julie & Julia

"

Cooking could save your life

Obesity rates are inversely correlated with the amount of time spent on food preparation.

Time spent cooking predicts obesity rates more reliably than female participation in the labor force or income.

- Michael Pollan, NYT

"

Nearly a third of Americans spend more time thinking about what to cook than actually cooking

"

What's keeping us out of the kitchen?

28of Braun survey respondents don't know how to cook.

Lack of knowledge

%

6628

Lack of knowledge

of Braun survey respondents don't know how to cook.

%

Meal planning is a pain

ranked grocery shopping as their least favorite, most time-consuming chore

%

Our Question:

How might we help cooks new to the kitchen, or to a recipe, feel less intimidated and overwhelmed?

What are the gaps in learning cooking skills and recipes now?

Field trip to Barnes & Noble

Recipe analysis

Cookbooks don't teach techniques or flavor pairings in sufficient detail

Videos are a good resource detailed learning, but screens in the kitchen get messy fast

Planning grocery shopping is a barrier to cooking

Problems

Introducing:

A kitchen projection system

... that guides cooks through new recipes, kitchen skills,

and meal logistics

How it works

Meal planning

Helps cooks figure out what to make

suggestions based on inventory

Inspiration outside the kitchen

complimentaryrecipes

Grocery ordering

Orders ingredients missing from kitchen

Kitchen GPS

Step-by-step, in-depth instructions

Videos show techniques

Dashboard with timers + temperature monitors

System diagram

Process: playing

Process: wireframes / colors

Process: refining interactions

Next Steps:

Prototype with Kinect

Play with projecting onto food and other surfaces

Exploring form factor of projector itself

Thanks!