Noise for the Nose

The prevalence of olfactory marketing and why smell doesn’t always equal sell

Prask Sutton, 76msma

Mercedes S-Class

Smell = Sell

Smell = Sell

In a study by The New York Times, 81% ofconsumers showed a preference for productsthey could smell as well as see.

Tamar Charry, N.Y. Times News Service, “Marketers Hope to WinCustomers by a Nose with Use of Scented Ads.” The Oklahoma CityJournal Record (July 11th, 1996)

Non-Scents

The future of scent marketing