No man’s land Creativity, commerce and open source

Alexandra Deschamps-SonsinoCEO & Co-Founder Tinker.it!

TEDxSheffieldSept 16th 2009

Tinker.it! London

www.tinker.it

MassimoBanzi

arduino.cc

Arduino

Open source hardware hacking platform for artists, designers and hobbyists.

Arduino

Learn about electronicsin a cheap and easy way.

Arduino

Designed in academia in 2005Manufactured in ItalySold in 28 countries

More than 60K units sold

hobbyists, designers and artists

Hobbyists

Motivated by ideasNot limited by time

Read Make / make magazineAccessibility is key

Re-kindling interest in fixing things

Designers

Motivated by budgetLimited by deadlinesReducing r&d costs

Right tool for the right job

Artists

Motivated by ideas and fundingLimited by deadlines and budget

Reducing material costsDIY / ethical perspective

Piggybacking on hobbyistsPolitical stance on creativity

hobbyists, designers and artistsschools, technology, science, marketing, research, politics...

New markets

Motivations

Get something done quickly & cheaply.

From software to hardwareKnowledge exchangeWord of mouthOpportunities for new marketsTool for commerceCompetitive advantage

About open source

Technophiles &Technophobes

Open vs Closed

New habits

New expectations

The barbarians

Thank you

Alexandra Deschamps-Sonsinoalex@tinker.ittwitter.com/tinker_it