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Samsung Electronics VD UX Planning Group 2 TABLE OF CONTENTS Part1. Introduction Project Overview Project Process Part2. Executive Summary Part3. User Scenario Part4. Screen Definition Part5. Use Case Part6. Appendix

[Moblet]final report2 for m_des

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Page 1: [Moblet]final report2 for m_des

Samsung Electronics VD UX Planning Group

2

TABLE OF CONTENTS

Part1. Introduction Project Overview Project Process Part2. Executive Summary Part3. User Scenario Part4. Screen Definition Part5. Use Case Part6. Appendix

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Samsung Electronics VD UX Planning Group

Part1. Introduction Project Overview Project Process

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Samsung Electronics VD UX Planning Group

Project Overview

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Project Goal Connected Home ํ™˜๊ฒฝ ํ•˜์—์„œ ๋ฐœ์ƒํ•  ์ˆ˜ ์žˆ๋Š” ๋‹ค์–‘ํ•œ ๋ฏธ๋ž˜ ์ƒํ™ฉ์„ ์˜ˆ์ธกํ•˜๊ณ , ํƒ€์ผ“ ์†Œ๋น„์ž๋“ค์—๊ฒŒ ํ˜์‹ ์ ์œผ๋กœ ์ธ์‹๋  ์ˆ˜ ์žˆ๋Š” Moblet ์˜ ์„œ๋น„์Šค ์ปจ์…‰๊ณผ ์‚ฌ์šฉ์‹œ๋‚˜๋ฆฌ์˜ค๋ฅผ ์ œ์•ˆํ•จ์„ ๋ชฉ์ ์œผ๋กœ ํ•œ๋‹ค.

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Samsung Electronics VD UX Planning Group

Project Process

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01 Understanding 02 Observation

03 Hypothesis

05 Ideation 06 Use Case

In Depth Interview Home Visiting Cultural Probe

Filtering & Develop

07 Service Scenario

04 Target Group

Develop

Brainstorming

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Samsung Electronics VD UX Planning Group

Part2. Executive Summary

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Samsung Electronics VD UX Planning Group

Executive Summary

? Tablet Moblet

Web Browsing์— ์ตœ์ ํ™”๋œ Device

๋‹ค์–‘ํ•œ Application์„ ์„ค์น˜ํ•˜์—ฌ ์‚ฌ์šฉํ•˜๋ฉฐ ์ฃผ๋กœ Web์ƒ์˜ ์ •๋ณด๋ฅผ ์ฐพ๊ณ  ์ฐพ์•„์„œ ํ™œ์šฉํ•œ๋‹ค.

์ง‘์•ˆ์˜ ๋‹ค์–‘ํ•œ ์ •๋ณด๋ฅผ ์—ฐ๋™ํ•˜๋Š” Device

Connected Home ํ™˜๊ฒฝ์—์„œ ๋Œ๋‚ด ์ œํ’ˆ๊ฐ„์˜ ์—ฐ๋™๊ณผ ์ง‘์•ˆ์˜ ์ •๋ณด๋ฅผ ์‚ฌ์šฉ์ž์—๊ฒŒ ๋ณด์—ฌ์ค€๋‹ค.

Tablet๊ณผ Moblet์€ ๋ฌด์—‡์ด ๋‹ค๋ฅผ๊นŒ?

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Tablet์ด ์™ธ๋ถ€๋กœ ํ†ตํ•˜๋Š” ์ฐฝ์ด๋ผ๋ฉด

Moblet์€ ์ง‘ ์•ˆ์„ ๋น„์ถ”๋Š” ๊ฑฐ์šธ์ž…๋‹ˆ๋‹ค.

Executive Summary Tablet๊ณผ Moblet์€ ๋ฌด์—‡์ด ๋‹ค๋ฅผ๊นŒ?

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1

3

2

4

5

6

9 9

Active

Familiar

Passive

Unfamiliar

Housework involvement

New Technology

User Research & Grouping Executive Summary

1

2

3

4

5

6

40๋Œ€ ๊ฐ€์ •์ฃผ๋ถ€

๋งž๋ฒŒ์ด ๋ถ€๋ถ€

์‹ ํ˜ผ๋ถ€๋ถ€

๋…๋ฆฝํ•˜์ง€ ์•Š์€ ์‹ฑ๊ธ€

๋‰ด์‹œ๋‹ˆ์–ด

๋…๋ฆฝํ•œ ์‹ฑ๊ธ€

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40๋Œ€ ๊ฐ€์ •์ฃผ๋ถ€ ๋งž๋ฒŒ์ด ๋ถ€๋ถ€ ์‹ ํ˜ผ๋ถ€๋ถ€

๋‰ด์‹œ๋‹ˆ์–ด ๋…๋ฆฝํ•˜์ง€ ์•Š์€ ์‹ฑ๊ธ€ ๋…๋ฆฝํ•œ ์‹ฑ๊ธ€

์•„์ด ๊ต์œก, ์ž์•„ ์ฐพ๊ธฐ, ๋…ธํ›„๋Œ€์ฑ… ํ™œ๋ฐœํ•œ ์™ธ๋ถ€ํ™œ๋™, ๊ต์œก๊ด€๋ จ ์ •๋ณด๋ ฅ ๋Œ€ํ™”์‹œ๊ฐ„์˜ ๋ถ€์กฑ, ์ง‘์•ˆ์ผ์˜ ๋‹จ์ถ•

์•„์ด๊ฑฑ์ •, ์Šค๋งˆํŠธ ๊ธฐ๊ธฐ์— ๋Œ€ํ•œ ๋ถˆ์‹ , ์„ ์ •์ ์ธ ๋ฏธ๋””์–ด์— ๋…ธ์ถœ๋˜๊ธฐ๋ฅผ ๊บผ๋ฆผ, ์—…๋ฌด์— ๋ชฐ๋‘, ์•„์ด์—๊ฒŒ ๊ฒฝํ—˜์ œ๊ณต, ์•„์ด์— ๋Œ€ํ•œ ๋ชฐ์ž…๋„ ์ค‘์š”

์ž์‹ ๋งŒ์˜ ๊ณต๊ฐ„์ด ํ•„์š”, ๊ฐ์ž์˜ ์ทจํ–ฅ๊ณผ ๊ด€์‹ฌ ์กด์ค‘, ์ „๊ธฐ์„ธ, ๊ด€๋ฆฌ๋น„ ๋“ฑ ๊ณต๊ณผ๊ธˆ์— ๋ฏผ๊ฐ, ํ•จ๊ป˜ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋Š” ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ์— ๋ชฐ๋‘

ํ—ฌ์Šค์ผ€์–ด์— ๋Œ€ํ•ด ๋งŽ์€ ๊ด€์‹ฌ์„ ๊ฐ€์ง, TV๋‚˜ ๋‰ด์Šค๋ฅผ ํ†ตํ•œ ๊ฑด๊ฐ•์ •๋ณด๋ฅผ ์‹ ๋ขฐํ•จ ์ฃผ๋ณ€์‚ฌ๋žŒ๋“ค๊ณผ์˜ ์†Œํ†ต์„ ์ค‘์‹œ, ํŽธ๋ฆฌํ•˜ ๊ฒŒ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ฐ€์ „๊ธฐ๊ธฐ ์„ ํ˜ธ ์Šค๋งˆํŠธ ๊ธฐ๊ธฐ์— ๋Œ€ํ•œ ๊ด€์‹ฌ์ด ๋งŽ์Œ

๋Œ€๋ถ€๋ถ„์˜ ์‹œ๊ฐ„์„ ์ง‘ ๋ฐ–์—์„œ ๋ณด๋ƒ„ ์ง‘์•ˆ์—์„œ๋Š” ์ฃผ๋กœ ๋ฐฉ์—์„œ ๋จธ๋ญ„ ์Šค๋งˆํŠธ๊ธฐ๊ธฐ๋กœ ์ฃผ๋กœ ์˜ํ™”๋‚˜ ๋“œ๋ผ๋งˆ ๋“ฑ ์ปจํ…์ธ ๋ฅผ ์ด์šฉ, ์นœ๊ตฌ๋“ค๊ณผ SNS๋ฅผ ํ†ตํ•ด ์ˆ˜์‹œ๋กœ ์—ฐ๋ฝํ•จ

์ง‘์—์„œ ํด๋ผ์šฐ๋“œ๋กœ ํšŒ์‚ฌ์˜ PC์—ฐ๋™ ์ธํ„ฐ๋„ท์€ ์ฃผ๋กœ ํƒ€๋ธ”๋ ›์œผ๋กœ ์‚ฌ์šฉํ•จ TV๋ณด๊ฑฐ๋‚˜ ๋‹ค๋ฅธ ์ผ์„ ํ•  ๋•Œ๋„ ํƒ€๋ธ”๋ › ์‚ฌ์šฉ, ๋ฐ”์œ ์ผ์ƒ์œผ๋กœ ์ง‘ ๊ด€๋ฆฌ์— ์‹ ๊ฒฝ ์„ ์“ฐ์ง€ ๋ชปํ•จ

Executive Summary User Research & Grouping

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40๋Œ€ ๊ฐ€์ •์ฃผ๋ถ€ ๋งž๋ฒŒ์ด ๋ถ€๋ถ€ ์‹ ํ˜ผ๋ถ€๋ถ€

๋‰ด์‹œ๋‹ˆ์–ด ๋…๋ฆฝํ•˜์ง€ ์•Š์€ ์‹ฑ๊ธ€ ๋…๋ฆฝํ•œ ์‹ฑ๊ธ€

์•„์ด ๊ต์œก, ์ž์•„ ์ฐพ๊ธฐ, ๋…ธํ›„๋Œ€์ฑ… ํ™œ๋ฐœํ•œ ์™ธ๋ถ€ํ™œ๋™, ๊ต์œก๊ด€๋ จ ์ •๋ณด๋ ฅ ๋Œ€ํ™”์‹œ๊ฐ„์˜ ๋ถ€์กฑ, ์ง‘์•ˆ์ผ์˜ ๋‹จ์ถ•

์•„์ด๊ฑฑ์ •, ์Šค๋งˆํŠธ ๊ธฐ๊ธฐ์— ๋Œ€ํ•œ ๋ถˆ์‹ , ์„ ์ •์ ์ธ ๋ฏธ๋””์–ด์— ๋…ธ์ถœ๋˜๊ธฐ๋ฅผ ๊บผ๋ฆผ, ์—…๋ฌด์— ๋ชฐ๋‘, ์•„์ด์—๊ฒŒ ๊ฒฝํ—˜์ œ๊ณต, ์•„์ด์— ๋Œ€ํ•œ ๋ชฐ์ž…๋„ ์ค‘์š”

์ž์‹ ๋งŒ์˜ ๊ณต๊ฐ„์ด ํ•„์š”, ๊ฐ์ž์˜ ์ทจํ–ฅ๊ณผ ๊ด€์‹ฌ ์กด์ค‘, ์ „๊ธฐ์„ธ, ๊ด€๋ฆฌ๋น„ ๋“ฑ ๊ณต๊ณผ๊ธˆ์— ๋ฏผ๊ฐ, ํ•จ๊ป˜ ์ฆ๊ธธ ์ˆ˜ ์žˆ๋Š” ์—”ํ„ฐํ…Œ์ธ๋จผํŠธ ์— ๋ชฐ๋‘

ํ—ฌ์Šค์ผ€์–ด์— ๋Œ€ํ•ด ๋งŽ์€ ๊ด€์‹ฌ์„ ๊ฐ€์ง, TV๋‚˜ ๋‰ด์Šค๋ฅผ ํ†ตํ•œ ๊ฑด๊ฐ•์ •๋ณด๋ฅผ ์‹ ๋ขฐํ•จ ์ฃผ๋ณ€์‚ฌ๋žŒ๋“ค๊ณผ์˜ ์†Œํ†ต์„ ์ค‘์‹œ, ํŽธ๋ฆฌํ•˜ ๊ฒŒ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ๊ฐ€์ „๊ธฐ๊ธฐ ์„ ํ˜ธ ์Šค๋งˆํŠธ ๊ธฐ๊ธฐ์— ๋Œ€ํ•œ ๊ด€์‹ฌ์ด ๋งŽ์Œ

๋Œ€๋ถ€๋ถ„์˜ ์‹œ๊ฐ„์„ ์ง‘ ๋ฐ–์—์„œ ๋ณด๋ƒ„ ์ง‘์•ˆ์—์„œ๋Š” ์ฃผ๋กœ ๋ฐฉ์—์„œ ๋จธ๋ญ„ ์Šค๋งˆํŠธ๊ธฐ๊ธฐ๋กœ ์ฃผ๋กœ ์˜ํ™”๋‚˜ ๋“œ๋ผ๋งˆ ๋“ฑ ์ปจํ…์ธ ๋ฅผ ์ด์šฉ, ์นœ๊ตฌ๋“ค๊ณผ SNS๋ฅผ ํ†ตํ•ด ์ˆ˜์‹œ๋กœ ์—ฐ๋ฝํ•จ

์ง‘์—์„œ ํด๋ผ์šฐ๋“œ๋กœ ํšŒ์‚ฌ์˜ PC์—ฐ๋™ ์ธํ„ฐ๋„ท์€ ์ฃผ๋กœ ํƒ€๋ธ”๋ ›์œผ๋กœ ์‚ฌ์šฉํ•จ TV๋ณด๊ฑฐ๋‚˜ ๋‹ค๋ฅธ ์ผ์„ ํ•  ๋•Œ๋„ ํƒ€๋ธ”๋ › ์‚ฌ์šฉ, ๋ฐ”์œ ์ผ์ƒ์œผ๋กœ ์ง‘ ๊ด€๋ฆฌ์— ์‹ ๊ฒฝ ์„ ์“ฐ์ง€ ๋ชปํ•จ

Executive Summary User Research & Grouping

๊ด€์‹ฌ์‚ฌ๊ฐ€ ์ฃผ๋กœ ์™ธ๋ถ€์— ์žˆ๋‹ค. Secondary Target

๊ด€์‹ฌ์‚ฌ๊ฐ€ ์ง‘์•ˆ ๋‚ด๋ถ€์™€ ์™ธ๋ถ€์— ๊ณต์กดํ•œ๋‹ค. Secondary Target

๊ด€์‹ฌ์‚ฌ๊ฐ€ ์ฃผ๋กœ ์ง‘์•ˆ ๋‚ด๋ถ€์— ์žˆ๋‹ค. Primary Target

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๊ด€์‹ฌ์˜ ๋ฐฉํ–ฅ์ด ์ง‘ ๋‚ด๋ถ€์™€ ์™ธ๋ถ€์— ๊ณต์กดํ•˜๋Š” Target Group

๋…๋ฆฝํ•œ ์‹ฑ๊ธ€, ๋…๋ฆฝํ•˜์ง€ ์•Š์€ ์‹ฑ๊ธ€

Moblet์˜ Secondary Target

๊ด€์‹ฌ์˜ ๋ฐฉํ–ฅ์ด ์ง‘ ๋‚ด๋ถ€์— ์žˆ๋Š” Target Group

๋งž๋ฒŒ์ด ๋ถ€๋ถ€, ์‹ ํ˜ผ ๋ถ€๋ถ€

Moblet์˜ Primary Target

Executive Summary

์‹ฑ๊ธ€ 30๋Œ€ ๋งž๋ฒŒ์ด ๊ฐ€์ •

User Targeting

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Executive Summary

For the secondary target market For the primary target market

Moblet์˜ ์ฐจ๋ณ„ํ™” ํฌ์ธํŠธ

(KT โ€“ KIBOT) (Samsung Galaxy Tab) (KT โ€“ Smartpad)

Moblet์€ ๋‹ค์–‘ํ•œ ๊ณ„์ธต์„ ์œ„ํ•œ ๊ต์œก ์‹œ์žฅ์— ์ง„์ถœ ๊ธฐํšŒ Moblet์€ Connected Home์˜ ๊ธฐ๋Šฅ์„ ์ˆ˜ํ–‰ํ•˜๋„๋ก ํ•˜์—ฌ KIBOT์ด ์ œ๊ณตํ•˜์ง€ ๋ชปํ•˜๋Š” ์ฐจ๋ณ„ํ™”๋œ ํฌ์ง€์…”๋‹ ์ „๋žต์„ ๊ตฌ์‚ฌํ•  ์ˆ˜ ์žˆ์Œ

Moblet์˜ ๊ฐ€์žฅ ํฐ ๊ฒฝ์Ÿ์ƒํƒœ์ธ Tablet์˜ ๋Œ€์ฒด์žฌ๊ฐ€ ์•„๋‹Œ ๋ณด์™„์žฌ๋กœ ์ฐจ๋ณ„ํ™”๋œ ํฌ์ง€์…”๋‹ ์ „๋žต์„ ๊ตฌ์‚ฌํ•  ์ˆ˜ ์žˆ์Œ Tablet, Lap Top์„ ์“ฐ๊ณ  ์žˆ์–ด๋„ Moblet์˜ ํŠน์ •๊ธฐ๋Šฅ(Mirroring, Dual Monitor๋“ฑ)์„ ํ•จ๊ป˜ ์‚ฌ์šฉํ•˜์—ฌ ์‹œ๋„ˆ์ง€๋ฅผ ๋†’์ผ ์ˆ˜ ์žˆ์Œ์„ ๊ฐ•์กฐํ•ด์•ผ ํ•จ

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Executive Summary

Grand Concept

Seamless Lifestyle at Home

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Enjoy Entertainment

Executive Summary

Assist Daily Life

Experience Keywords

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Part3. User Scenario

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Daily Life ์ง‘์•ˆ์ผ์€ ํ•ด๋„ ํ•ด๋„ ๋์ด ์—†๊ณ  ๋‚จํŽธ๊ณผ ์•„์ด๊นŒ์ง€ ์ฑ™๊ธฐ๋ ค๋‹ˆ ํ•˜๋ฃจ ์ข…์ผ ์ •์‹ ์ด ์—†๋‹ค. ํ•˜์ง€๋งŒ ์•„์ด์—๊ฒŒ ์ข‹์€ ๊ฒƒ๋งŒ ๋จน์ด๊ณ  ์ข‹์€ ๊ฒƒ๋งŒ ๋ณด์—ฌ์ฃผ๊ณ  ์‹ถ์€ ์—„๋งˆ๋Š” ํž˜๋“ค์ง€๋งŒ ๊ฐ€์กฑ๋“ค์„ ์ƒ๊ฐํ•˜๋ฉฐ ์•„์นจ๋ถ€ํ„ฐ ์ €๋…๊นŒ์ง€ ๊ฐ–๊ฐ€์ง€ ์ •๋ณด๋ฅผ ๋ชจ์œผ๊ณ  ์žฅ์„ ๋ณด๊ณ  ๋นจ๋ž˜, ์ฒญ์†Œ, ์š”๋ฆฌ๋ฅผ ํ•œ๋‹ค. ํ‡ด๊ทผ ํ•œ ์•„๋น ๋Š” ๋งŽ์€ ์‹œ๊ฐ„์„ ํ•จ๊ป˜ ๋ณด๋‚ด์ง€ ๋ชปํ•˜๋Š” ์•„์ด์™€ ์นœํ•ด์ง€๊ธฐ ์œ„ํ•ด ๋งŽ์€ ๋…ธ๋ ฅ์„ ๊ธฐ์šธ์ด์ง€๋งŒ ๋งˆ์Œ์ฒ˜๋Ÿผ ์‰ฝ๊ฒŒ ๋˜์ง€ ์•Š๋Š”๋‹ค.

โ€œ์ง‘์€ ๊ฐ€์กฑ๊ณผ ํŽธํ•˜๊ฒŒ ์‰ด ์ˆ˜ ์žˆ๋Š” ๊ณต๊ฐ„์ด์ฃ .โ€

User Needs โ€œ์•„์ด์™€ ํ•จ๊ป˜ ๋งŽ์€ ์‹œ๊ฐ„์„ ๋ณด๋‚ด์ง€ ๋ชปํ•˜์ง€๋งŒ ์ž์œ ๋กญ๊ฒŒ ์†Œํ†ตํ•˜๊ณ  ์‹ถ๋‹ค.โ€œ โ€œTV์—์„œ ๋ฐฉ์†ก๋˜๋Š” ์ •๋ณด๋ฅผ ์ €์žฅํ•ด์„œ ํ™œ์šฉํ•˜๊ณ  ์‹ถ๋‹ค.โ€ โ€œ์•„์ด๋“ค์ด ์ด์šฉํ•˜๋Š” ์ปจํ…์ธ ๋ฅผ ์ œ์–ดํ•˜๊ณ  ์‹ถ๋‹ค.โ€ โ€œ์ง‘์•ˆ์˜ ๊ฐ€์ „์ œํ’ˆ์„ ์‰ฝ๊ฒŒ ์—ฐ๊ฒฐ์‹œ์ผœ ์‚ฌ์šฉํ•˜๊ณ  ์‹ถ๋‹ค.โ€

User Scenario

01 Target User : Wife & Husband

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์•„์ด๊ฐ€ ์ƒ๊ธด ๋’ค๋กœ ์ •ํ˜œ์˜์”จ ๊ฐ€์กฑ์€ ์ •์‹  ์—†์ด ๋ฐ”์œ ํ•˜๋ฃจ๋ฅผ ๋ณด๋‚ด๊ณ  ์žˆ๋‹ค. ์ง‘์•ˆ ์ผ๋ถ€ํ„ฐ ์œก์•„, ๊ต์œก์—๋„ ์‹ ๊ฒฝ ์จ์•ผ ํ•˜๋Š” ํ˜œ์˜์”จ๋Š” ์Šค๋งˆํŠธ TV๋ฅผ ๋น„๋กฏํ•˜์—ฌ ๊ฐ์ข… ๊ฐ€์ „์ œํ’ˆ์„ ๊ตฌ์ž…ํ–ˆ์ง€๋งŒ ํšจ์œจ์ ์œผ๋กœ ํ™œ์šฉํ•˜์ง€ ๋ชปํ•˜๋Š” ๊ฒƒ ๊ฐ™์•„ ๋ชจ๋ธ”๋ ›์„ ๊ตฌ์ž…ํ–ˆ๋‹ค. ๋ชจ๋ธ”๋ ›์„ ์‚ฌ์šฉํ•˜๋ฉด์„œ ์ •ํ˜œ์˜์”จ์˜ ๊ฐ€์กฑ์˜ ์ƒํ™œ์€ ์ ์  ์Šค๋งˆํŠธํ•˜๊ฒŒ ๋ณ€ํ•˜๊ณ  ์žˆ๋‹ค. 01 ์˜ค์ „ ์•„์นจ์‹์‚ฌ๋ฅผ ์ค€๋น„ํ•˜๊ณ  ์‹์‚ฌ ํ›„์— ๋‚จํŽธ๊ณผ ์•„์ด๋ฅผ ๋ณด๋‚ธ๋‹ค. ๊ฑฐ์‹ค์— ์•‰์•„ ์‹๊ธฐ์„ธ์ฒ™๊ธฐ, ์„ธํƒ๊ธฐ, ์ฒญ์†Œ๊ธฐ ๋“ฑ์„ ์ฐจ๋ก€๋กœ ์ž‘๋™์‹œํ‚ค๊ณ  ์Šค๋งˆํŠธ TV๋ฅผ ํ†ตํ•ด ์•„์นจ ๋“œ๋ผ๋งˆ๋ฅผ ์‹œ์ฒญํ•œ๋‹ค. ๋“œ๋ผ๋งˆ๋ฅผ ์‹œ์ฒญํ•˜๋˜ ์ค‘ ๋“ฑ์žฅ์ธ๋ฌผ์˜ ๋ธ”๋ผ์šฐ์Šค๊ฐ€ ๋งˆ์Œ์— ๋“ค์–ด ๋ชจ๋ธ”๋ ›์˜ ๋งˆ์ด ์Šค๋งˆํŠธTV์•ˆ์— ์žˆ๋Š” Shop In TV๋ฅผ ํ†ตํ•ด ์ œํ’ˆ์ •๋ณด๋ฅผ ํ™•์ธํ•œ ๋’ค ์ œํ’ˆ์„ ์ •ํ˜œ์˜์”จ์˜ Wish List์— ์ €์žฅํ•œ๋‹ค. ๋“œ๋ผ๋งˆ๊ฐ€ ๋๋‚œ ๋’ค ์ฑ„๋„์„ ๋Œ๋ ค๋ณด๋‹ค๊ฐ€ ์š”๋ฆฌ ์ฑ„๋„์—์„œ ์น˜์ฆˆ ๋‘๋ถ€ ๊ทธ๋ผํƒ• ๋ ˆ์‹œํ”ผ๋ฅผ ๋ณธ ํ›„ ๋ชจ๋ธ”๋ ›์œผ๋กœ ํ€ต๋ฏธ๋Ÿฌ๋ง์˜ ๋น„๋””์˜ค ์Šคํฌ๋žฉ์œผ๋กœ ์˜์ƒ์„ ์Šคํฌ๋žฉํ•˜์—ฌ ์ €์žฅํ•œ๋‹ค. 02 ์˜คํ›„ ์˜คํ›„์— ์ง‘์— ๋Œ์•„์˜จ ์•„์ด๊ฐ€ ์Šค๋งˆํŠธ TV ์•ž์— ์•‰์•„ ์•„๋ฌด ์ฑ„๋„์ด๋‚˜ ๋Œ๋ ค๋ณด์ž ํ˜œ์˜์”จ๋Š” ์•„์ด์—๊ฒŒ ์ฃผ์˜๋ฅผ ์ฃผ๊ณ  ๋งˆ์ด ํ‚ค์ฆˆ๋ฅผ ๋„์›Œ ํ˜œ์˜์”จ๊ฐ€ ๋ฏธ๋ฆฌ ์„ค์ •ํ•ด๋‘” ์œ ์ตํ•œ ์ปจํ…์ธ ๋ฅผ ์‹œ์ฒญํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•œ๋‹ค. ์•„์ด๊ฐ€ TV๋ฅผ ๋ณด๋Š” ๋™์•ˆ ์†Œ์˜์”จ๋Š” ํด๋ฆฌํ•‘ ํ•ด๋‘” ๋ ˆ์‹œํ”ผ๋ฅผ ๋ณด๋ฉด์„œ ์š”๋ฆฌ๋ฅผ ์‹œ์ž‘ํ•œ๋‹ค. ๋…ธ์Šนํ™˜์”จ๋Š” ์ตœ๋Œ€ํ•œ ๊ฐ€์กฑ๊ณผ ํ•จ๊ป˜ ์‹œ๊ฐ„์„ ๋ณด๋‚ด๋ ค๊ณ  ๋…ธ๋ ฅํ•œ๋‹ค. ํ‡ด๊ทผ ํ›„ ๊ท€๊ฐ€ํ•˜์—ฌ ์•„์ด์™€ ์œ ์น˜์›์—์„œ ๊ทธ๋ฆฐ ๊ทธ๋ฆผ์„ ๋ณด๋ฉฐ ๋Œ€ํ™”๋ฅผ ๋‚˜๋ˆˆ๋‹ค. ๊ทธ ๋™์•ˆ ์—„๋งˆ๋Š” ํ™ˆ ๋งค๋‹ˆ์ €๋กœ ๋“ค์–ด๊ฐ€ ์˜ค๋ธ์˜ ์‚ฌ์šฉ ํžˆ์Šคํ† ๋ฆฌ๋ฅผ ๊ฒ€์ƒ‰ํ•˜์—ฌ ์ง€๋‚œ ๋ฒˆ์— ์š”๋ฆฌ ํ–ˆ๋˜ ๊ธฐ๋ก์„ ์ฐพ์•„ ์‹คํ–‰์‹œํ‚จ๋‹ค. ์•„๋น ๋Š” ์•„์ด์˜ ๊ทธ๋ฆผ์„ ์Šค๋งˆํŠธํฐ์œผ๋กœ ์ฐ์–ด ๋ชจ๋ธ”๋ ›์˜ ํ™ˆ ํด๋ผ์šฐ๋“œ๋ฅผ ํ†ตํ•ด ์ง‘์•ˆ์˜ ์›ํ•˜๋Š” ๋””์Šคํ”Œ๋ ˆ์ด๋กœ ์ „์†กํ•œ๋‹ค.

User Scenario

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User Scenario

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02 Target User : Single

Daily Life ์•„์นจ ์ผ์ฐ ์ผ์–ด๋‚˜ ์ปคํ”ผ ํ•œ์ž”์œผ๋กœ ํ•˜๋ฃจ๋ฅผ ์‹œ์ž‘ํ•œ๋‹ค. ์ƒค์›Œํ•˜๊ณ  ์˜ท์„ ์ž…๊ณ  ๋‚˜๊ฐˆ ์ค€๋น„๋Š” 30๋ถ„์ด๋ฉด ๋! ์ถœ๊ทผ์„ ํ•˜๊ณ  ์ •์‹  ์—†์ด ์ผ์„ ํ•˜๊ณ  ๋‚˜๋ฉด ํ‡ด๊ทผ์‹œ๊ฐ„์„ ํ›Œ์ฉ ๋„˜๊ธด๋‹ค. ์•„์ง์€ ํšŒ์‚ฌ์˜ ์ผ์ด ๋‚ด ์ƒํ™œ์˜ ๋Œ€๋ถ€๋ถ„์„ ์ฐจ์ง€ํ•˜๊ณ  ์žˆ์–ด์„œ ์ง‘์— ๋Œ์•„์˜ค๋ฉด ํ•ญ์ƒ 10์‹œ๊ฐ€ ๋„˜๋Š” ์‹œ๊ฐ„โ€ฆ ์ฒญ์†Œ๋‚˜ ์„ธํƒ..์ง‘์•ˆ์ผ์— ์‹ ๊ฒฝ์„ ์“ธ ์‹œ๊ฐ„์ด ์—†๋‹ค. ์ง‘์—์„œ๋„ ํšŒ์‚ฌ์—์„œ ํ•„์š”ํ•œ ์ •๋ณด๋ฅผ ์ฐพ์œผ๋ฉฐ ์ž ์„ ์ฒญํ•œ๋‹ค.

โ€œ์ง‘์—์„œ ๋งŒํผ์€ ๋‚ด ๋งˆ์Œ๋Œ€๋กœ ์ง€๋‚ด๊ณ  ์‹ถ์–ด์š”!โ€

User Needs โ€œ๊ฐ„ํŽธํ•˜๊ฒŒ ์ง‘์•ˆ์ผ์„ ํ•˜๊ณ  ์‹ถ์–ด์š”.โ€ โ€œ์ง‘์— ๋Œ์•„์˜ค๋ฉด ๊นจ๋—ํ•œ ์ง‘์ด ๋‚˜๋ฅผ ๋งž์ดํ•ด ์คฌ์œผ๋ฉด ํ•ด์š”.โ€ โ€œ์ง‘์—์„œ ์ผ์„ ํ•˜๊ฑฐ๋‚˜ ์ •๋ณด๋ฅผ ์ฐพ์„ ๋•Œ ์Šค๋งˆํŠธํฐ ๋ณด๋‹ค ํฐ ํ™”๋ฉด์ด ํ•„์š”ํ•ด์š”.โ€ โ€œ๋‹ค์–‘ํ•œ ์Šค๋งˆํŠธ๊ธฐ๊ธฐ๊ฐ€ ์žˆ์–ด์„œ ์ด๋ฅผ ํ†ตํ•ฉ์ ์œผ๋กœ ์‚ฌ์šฉํ•˜๊ณ  ์‹ถ์–ด์š”.โ€

User Scenario

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ํšŒ์‚ฌ ๊ทผ์ฒ˜ ์˜คํ”ผ์Šคํ…”์—์„œ ์‚ด๊ณ  ์žˆ๋Š” ๋ฐ•์„ฑ๊ทœ์”จ๋Š” 3๋…„ ์ฐจ ์‚ฌ์›์ด๋‹ค. ๋งค์ผ ๋ฐ”์œ ์—…๋ฌด ๋•Œ๋ฌธ์— ์ง‘์•ˆ ๊ด€๋ฆฌ๋Š” ํ•˜์ง€๋„ ๋ชปํ•˜๋˜ ๋ฐ•์„ฑ๊ทœ์”จ๊ฐ€ ์ง‘์—์„œ ์—…๋ฌด๋ฅผ ํ•  ๋•Œ ๋„์›€์ด ๋  ๊ฒƒ ๊ฐ™์•„ ์š”์ฆ˜ ๊ด‘๊ณ  ์ค‘์ธ ๋ชจ๋ธ”๋ ›์„ ๊ตฌ๋งคํ•˜๊ฒŒ ๋˜์—ˆ๋‹ค. ๋ชจ๋ธ”๋ ›์„ ์‚ฐ ํ›„ ๋ฐ•์„ฑ๊ทœ์”จ์˜ ์ƒํ™œ์€ ์—…๋ฌด ๋ฟ ์•„๋‹ˆ๋ผ ์ง‘์•ˆ ํ™˜๊ฒฝ๊นŒ์ง€ ๋ณ€ํ•˜๊ณ  ์žˆ๋‹ค. 01 ์˜ค์ „ 07 : 00 ์•Œ๋žŒ ์†Œ๋ฆฌ์— ๋ˆˆ์„ ๋œฌ ๋ฐ•์„ฑ๊ทœ์”จ๋Š” ๋„ํ‚น๋˜์–ด ์žˆ๋Š” ๋ชจ๋ธ”๋ ›์„ ํ„ฐ์น˜ํ•œ๋‹ค. ๋Œ€๊ธฐํ™”๋ฉด์—์„œ ๋ชจ๋ธ”๋ › ํ™ˆ ํ™”๋ฉด์ด ๋‚˜ํƒ€๋‚˜๋ฉด์„œ ์˜ค๋Š˜์˜ ๋‚ ์”จ๋ฅผ ํ™•์ธํ•œ๋‹ค. ๋‚ ์”จ์— ๋งž๋Š” ์˜ท์„ ์ž…๊ณ  ์ถœ๊ทผ์„ ํ•œ๋‹ค. ํšŒ์‚ฌ์— ๊ฐ€๋Š” ๊ธธ ๋ชจ๋ธ”๋ ›์˜ ํ™ˆ๋งค๋‹ˆ์ €๋กœ ๋“ค์–ด๊ฐ€ ์„ธํƒ๊ธฐ๊ฐ€ 6์‹œ์— ์ž‘๋™ํ•˜๋„๋ก ์Šค์ผ€์ค„์„ ๋งž์ถฐ๋†“๋Š”๋‹ค. 02 ์˜คํ›„ ํšŒ์‚ฌ์—์„œ ์ผํ•˜๋Š” ์ค‘ ์Šค๋งˆํŠธ ํฐ์—์„œ ์„ธํƒ๊ธฐ๋ฅผ ์ž‘๋™์— ๋Œ€ํ•œ ์•Œ๋žŒ์ด ๋‚˜ํƒ€๋‚˜ ์ž‘๋™์„ ์Šน์ธํ•˜๊ณ  ์„ธํƒ๊ธฐ๋Š” 6์‹œ๋ถ€ํ„ฐ ์ž‘๋™์„ ์‹œ์ž‘ํ•œ๋‹ค. ์˜ค๋Š˜์€ ์ผ์ฐ ํ‡ด๊ทผํ•˜๊ฒŒ ๋œ ๋ฐ•์„ฑ๊ทœ์”จ๋Š” ์ง‘์— ๋Œ์•„์˜ค๋‹ˆ ์„ธํƒ์ด ์™„๋ฃŒ ๋˜์–ด ๋ฐ”๋กœ ๊ฑด์กฐ๊ธฐ์— ์„ธํƒ๋ฌผ์„ ๋„ฃ๋Š”๋‹ค. ์š”์ฆ˜ ์˜ฌ๋ฆผํ”ฝ์— ํ‘น ๋น ์ง„ ๋ฐ•์„ฑ๊ทœ์”จ๋Š” ์Šค๋งˆํŠธ TV๋กœ ์ถ•๊ตฌ๊ฒฝ๊ธฐ๋ฅผ ๋ณด๊ณ  ์žˆ๋‹ค. ๊ทธ๋Ÿฌ๋‹ค๊ฐ€ ๋‹ค๋ฅธ ์ฑ„๋„์—์„œ ํ•˜๊ณ  ์žˆ๋Š” ์˜ฌ๋ฆผํ”ฝ ๊ฒฝ๊ธฐ๋“ค์ด ๊ถ๊ธˆํ•ด์ ธ์„œ ๋ชจ๋ธ”๋ ›์˜ ๋งˆ์ด ์Šค๋งˆํŠธ TV์— ๋“ค์–ด๊ฐ€ ๋ฉ€ํ‹ฐ์ฑ„๋„๋กœ ๋“ค์–ด๊ฐ€ ์ฑ„๋„ ๋ธŒ๋ผ์šฐ์ง•์„ ํ†ตํ•ด ์œก์ƒ๊ณผ ์ˆ˜์˜, ์—ญ๋„ ๊ฒฝ๊ธฐ๋ฅผ ๋ชจ๋ธ”๋ ›์—์„œ ํ•จ๊ป˜ ์—ด์–ด ๋†“๊ณ  ๋ณด๋‹ค๊ฐ€ ์—ญ๋„์—์„œ ์žฅ๋ฏธ๋ž€์ด ๋‚˜์˜ค์ž ์Šค๋งˆํŠธ TVํ™”๋ฉด์œผ๋กœ ๋ณด๋‚ด ํฌ๊ฒŒ ์‹œ์ฒญํ•œ๋‹ค. ์žฅ๋ฏธ๋ž€์ด ์—ญ๋„๋ฅผ ๋“ค๊ธฐ ์ง์ „ ๊ฐ‘์ž๊ธฐ ํ™”์žฅ์‹ค์ด ๊ฐ€๊ณ  ์‹ถ์–ด์ง„ ๋ฐ•์„ฑ๊ทœ์”จ๋Š” ๋ชจ๋ธ”๋ ›์˜ ํ€ต ๋ฏธ๋Ÿฌ๋ง์„ ํ†ตํ•ด ํ™”๋ฉด์„ ๊ทธ๋Œ€๋กœ ๊ฐ€์ง€๊ณ  ํ™”์žฅ์‹ค๋กœ ๋“ค์–ด๊ฐ„๋‹ค. ํฐ์ผ์„ ๋ณด๋ฉด์„œ๋„ ๊ณ„์† ์‘์›์„ ํ•  ์ˆ˜ ์žˆ์–ด์„œ ์ข‹๋‹ค. ์‘์›์„ ํ•˜๊ณ  ๋‚œ ํ›„ ๋” ์ด์ƒ ๋ณผ ๊ฒฝ๊ธฐ๊ฐ€ ์—†๊ฒŒ ๋œ ๋ฐ•์„ฑ๊ทœ์”จ๋Š” ๋‚ด์ผ ํ•„์š”ํ•œ ์—…๋ฌด๋ฅผ ์œ„ํ•ด ์ฑ…์ƒ์— ์•‰์€ ๊น€์”จ๋Š” ๋ชจ๋ธ”๋ ›์„ ๋“€์–ผ ๋ชจ๋‹ˆํ„ฐ๋กœ ์‚ฌ์šฉํ•œ๋‹ค. ๋“€์–ผ๋กœ ์ž‘์—…์„ ํ•˜๋‹ค๊ฐ€ ํ•„์š”ํ•œ ๋ถ€๋ถ„์€ ๋ชจ๋ธ”๋ › ํ™”๋ฉด์— S-PEN ์„ ์ด์šฉํ•ด ๋ฉ”๋ชจ๋ฅผ ํ•˜๊ณ  ๋‚ด PC๋กœ ์ €์žฅ์„ ํ•œ๋‹ค.

User Scenario

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User Scenario

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์Šค๋งˆํŠธ ๊ธฐ๊ธฐ๋ฅผ ํ†ตํ•œ ์ปจํ…์ธ  ์ฆ๊ธฐ๊ธฐ ๊ฐ€์‚ฌํ™œ๋™ ์ตœ์†Œํ™”

ํšจ์œจ์ ์ธ ๊ฐ€์‚ฌํ™œ๋™ ๊ฐ€์กฑ์„ ์œ„ํ•œ ์ •๋ณด๋ณด๊ธฐ

Enjoy Entertainment

Assist Daily Life

User Scenario

03 Key Benefit

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ํ™ˆ ํด๋ผ์šฐ๋“œ

ํ™ˆ ๋งค๋‹ˆ์ € ๋งˆ์ด ์Šค๋งˆํŠธ TV ๊ฐ€์‚ฌ ์Šค์ผ€์ค„

์‚ฌ์šฉ ํžˆ์Šคํ† ๋ฆฌ Hold Key

Screen Everywhere Sharing Playlist Screen Saver

Dual Monitor

Smart TV Controller Multi Channel Video Scrap Shop In TV Quick Mirroring My Kids

Enjoy Entertainment

Assist Daily Life

User Scenario

04 Key Feature

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Part4. Screen Definition

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Screen Definition

01 Warm Tone Color

์ง‘์•ˆ์—์„œ ์‚ฌ์šฉํ•˜๋Š” Moblet์˜ ํ™”๋ฉด์€ ๋”ฐ๋œปํ•œ ์ƒ‰์ƒ์„ ์ œ๊ณตํ•˜์—ฌ ์‚ฌ์šฉ์ž์—๊ฒŒ ํŽธ์•ˆํ•œ ๋Š๋‚Œ์„ ์ค€๋‹ค.

02 Intuitive Icons

์‚ฌ์šฉ์ž๊ฐ€ ์ง๊ด€์ ์œผ๋กœ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ๊ฐ„๋‹จํ•œ ์•„์ด์ฝ˜์œผ๋กœ ์„œ๋น„์Šค์— ์‰ฝ๊ฒŒ ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•œ๋‹ค.

03 Horizontal Layout

๋งŽ์€ ์ •๋ณด๋ฅผ ๋ณด์—ฌ์ค˜์•ผ ํ•˜๊ธฐ ๋•Œ๋ฌธ์— ์ˆ˜์ง์ ์œผ๋กœ Depth๋ฅผ ๊นŠ๊ฒŒ ํ•˜๋Š” ๊ฒƒ ๋ณด๋‹ค ์ˆ˜ํ‰์ ์œผ๋กœ ์ฃผ์š” ์„œ๋น„์Šค๋ฅผ ๋ณด์—ฌ์ค€๋‹ค.

: Moblet์˜ ํ™”๋ฉด ๋””์ž์ธ์˜ ๋Œ€ํ‘œ ํ‚ค์›Œ๋“œ๋ฅผ ํ†ตํ•ด ๊ฐ๊ฐ ์Šคํฌ๋ฆฐ๋งˆ๋‹ค ํ†ต์ผ๊ฐ์„ ์ฃผ์–ด ์‚ฌ์šฉ์ž๊ฐ€ ๊ธฐ๋Šฅ์„ ์ง๊ด€์ ์œผ๋กœ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๊ณ  ์‰ฝ๊ฒŒ ์ œ์–ดํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•œ๋‹ค.

01 Moblet Screen Keyword

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Screen Definition

02 Moblet Home

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6 ๋‚˜์˜ ๊ฐ€์ „์ œํ’ˆ : ์ง‘์•ˆ์˜ ๊ฐ€์ „์ œํ’ˆ ๋ชฉ๋ก์„ ๋ณด์—ฌ์ฃผ๋Š” ํƒญ

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Screen Definition

02 Moblet Home

1 ๋งˆ์ด ์Šค๋งˆํŠธ TV : ์Šค๋งˆํŠธTV์™€ ์—ฐ๋™๋˜๋Š” ์„œ๋น„์Šค

5 ์˜ค๋Š˜์˜ ๋‚ ์”จ/ ๋‚ ์งœ

2 ํ™ˆ๋งค๋‹ˆ์ € : ์ง‘์•ˆ ๊ฐ€์ „์ œํ’ˆ์„ ์ปจํŠธ๋กค ํ•  ์ˆ˜ ์žˆ๋Š” ์„œ๋น„์Šค

3 ํ™ˆํด๋ผ์šฐ๋“œ : ์ง‘์•ˆ์˜ ๊ฐ์ข… ์ปจํ…์ธ ๋ฅผ ์ •๋ฆฌํ•ด์ฃผ๋Š” ์„œ๋น„์Šค

4 ๋“€์–ผ๋ชจ๋‹ˆํ„ฐ : ๋…ธํŠธ๋ถ, PCํ™”๋ฉด์„ ๋“€์–ผ๋กœ ์‚ฌ์šฉํ•˜๋Š” ์„œ๋น„์Šค

1

5

2

3 4 6

7 7 ์„ค์ •

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Part5. Use Case

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Moblet์€ ์ง‘ ์•ˆ์—์„œ ์ด๋ฃจ์–ด์ง€๋Š” AllShare์˜ Gateway์ด๋‹ค.

Moblet์˜ ์ •์˜

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Use Case

01 Smart TV Controller Needs :์Šค๋งˆํŠธTV๋ฅผ ์‰ฝ๊ฒŒ ์ด์šฉํ•˜๊ณ  ์‹ถ๋‹ค. Scenario :์Šค๋งˆํŠธTV์˜ ํ™”๋ฉด์„ ๋ชจ๋ธ”๋ ›์œผ๋กœ ๊ฐ€์ ธ์™€ ํ„ฐ์น˜๋กœ ์†์‰ฝ๊ฒŒ Controlํ•˜๊ณ  ํ™”๋ฉด์„ ๊ฐ€๋ฆฌ๋Š” ๊ฐ์ข… ์ •๋ณด๋ฅผ ๋ชจ๋ธ”๋ ›์œผ๋กœ ํ™•์ธํ•œ๋‹ค.

1. Smart TV๋ฅผ ์ด์šฉํ•ด ๋“œ๋ผ๋งˆ๋ฅผ ์‹œ์ฒญํ•˜๊ณ  ์žˆ๋‹ค.

2. ๋ณต์žกํ•œ ์Šค๋งˆํŠธTV ๋ฆฌ๋ชจ์ปจ ๋Œ€์‹  ๋ชจ๋ธ”๋ ›์œผ๋กœ ์‰ฝ๊ฒŒ TV๋ฅผ ์ œ์–ดํ•œ๋‹ค.

3. ๋“œ๋ผ๋งˆ๋ฅผ ๋ณด๋‹ค๊ฐ€ ๊ด€๋ จ ๊ฒ€์ƒ‰ ํ‚ค์›Œ๋“œ๊ฐ€ ๋‚˜์˜ค๋ฉด ๋ชจ๋ธ”๋ ›์œผ๋กœ ํ™•์ธํ•œ๋‹ค.

4. TV๋Š” ๋“œ๋ผ๋งˆ๋ฅผ ๋ณด๊ณ  ๊ด€๋ จ ์ •๋ณด๋Š” ๋ชจ๋ธ”๋ ›์œผ๋กœ ๋ณผ ์ˆ˜ ์žˆ๋‹ค.

Smart TV Moblet User ์ •๋ณด์ œ๊ณต

์ปจํŠธ๋กค์ •๋ณด์ œ๊ณต Smart Hub App List Controller

์ •๋ณด ๋ณด์—ฌ์ฃผ๊ธฐ

์ปจํŠธ๋กค Touch Interface Display

Keyword Easy Control, Connected

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Use Case

01 Smart TV Controller Needs :์Šค๋งˆํŠธTV๋ฅผ ์‰ฝ๊ฒŒ ์ด์šฉํ•˜๊ณ  ์‹ถ๋‹ค. Scenario :์Šค๋งˆํŠธTV์˜ ํ™”๋ฉด์„ ๋ชจ๋ธ”๋ ›์œผ๋กœ ๊ฐ€์ ธ์™€ ํ„ฐ์น˜๋กœ ์†์‰ฝ๊ฒŒ Controlํ•˜๊ณ  ํ™”๋ฉด์„ ๊ฐ€๋ฆฌ๋Š” ๊ฐ์ข… ์ •๋ณด๋ฅผ ๋ชจ๋ธ”๋ ›์œผ๋กœ ํ™•์ธํ•œ๋‹ค.

Key Contents 1. TV๋ฆฌ๋ชจ์ปจ(4๋ฐฉํ–ฅํ‚ค, ์Œ๋Ÿ‰, ์ฑ„๋„) 2. Smart TV ๋‚ด ๊ฒ€์ƒ‰ ํ‚ค์›Œ๋“œ, ์ƒํ’ˆ์ •๋ณด, ์ฑ„๋„์ •๋ณด, ํ”„๋กœ๊ทธ๋žจ ์ •๋ณด ๋“ฑ 3. SNS, ๋„ค์ด๋ฒ„ ๊ฒ€์ƒ‰ ๋“ฑ TV๋ฅผ ๊ฐ€๋ฆฌ๋Š” ์ปจํ…์ธ 

Key Function 1. TV๋ฅผ ์‰ฝ๊ฒŒ Controlํ•  ์ˆ˜ ์žˆ๋‹ค. 2. TV ํ™”๋ฉด์„ ๊ฐ€๋ฆฌ๋Š” ๊ฐ์ข… ์ •๋ณด๋ฅผ ๋ชจ๋ธ”๋ ›์œผ๋กœ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋‹ค. 3. Smart Hub์˜ ๋ฉ”์ธํ™”๋ฉด์„ ๊ฐ„๋‹จํ•˜๊ฒŒ ํ„ฐ์น˜๋กœ ์กฐ์ž‘ํ•  ์ˆ˜ ์žˆ๋‹ค. 4. TV๋ฅผ ๋ณผ ๋•Œ์—๋Š” TVํ™”๋ฉด๋งŒ ๋ณผ ์ˆ˜ ์žˆ๋‹ค. 5. TVํ™”๋ฉด์„ ๊ฐ€๋ฆฌ๋Š” ์ •๋ณด๋Š” ๋ชจ๋ธ”๋ ›์œผ๋กœ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋‹ค.

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TV ON

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Use Case

02 Multi Channel

1. Smart TV๋กœ TV๋ฅผ ๋ณด๋‹ค๊ฐ€ ๋‹ค๋ฅธ ํ”„๋กœ๊ทธ๋žจ์„ ๋ณด๊ณ  ์‹ถ๋‹ค.

2. ๋™์‹œ์— ์‹œ์ฒญํ•˜๊ณ  ์‹ถ์€ ํ”„๋กœ๊ทธ๋žจ ํ™”๋ฉด์„ ๋Œ์–ด๋‹ค ๋ชจ๋ธ”๋ › ํ™”๋ฉด์— ๋„ฃ์œผ๋ฉด ์ฑ„๋„์ด ๋ถ„ํ• ๋˜์–ด ๋‚˜์˜จ๋‹ค.

3. LAYOUT์„ ๋ชจ๋ธ”๋ › ํ™”๋ฉด ๋‚ด์—์„œ ๊ตฌ์„ฑํ•ด์„œ ๋ณผ ์ˆ˜ ์žˆ๊ณ  ํฌ๊ฒŒ ๋ณด๊ณ ์‹ถ์œผ๋ฉด TV๋กœ ๋ณด๋‚ธ๋‹ค.

4. ์‚ฌ์šด๋“œ๋ฅผ ๋“ค์œผ๋ฉฐ ๋ณด๊ณ  ์‹ถ์€ ํ™”๋ฉด์„ ํ„ฐ์น˜ํ•˜๋ฉด ๊ทธ ํ™”๋ฉด์˜ ์‚ฌ์šด๋“œ๊ฐ€ ๋“ค๋ฆฐ๋‹ค.

Smart TV Moblet User ์ •๋ณด์ œ๊ณต

์›ํ•˜๋Š” ์ฑ„๋„ ๋ณด๋‚ด๊ธฐ Channel ์ •๋ณด

์ •๋ณด ๋ณด์—ฌ์ฃผ๊ธฐ

์ปจํŠธ๋กค Multi Display Channel Thumbnail

Keyword Easy Control, Connected

Needs : ๋™์‹œ์— ๋ณด๊ณ  ์‹ถ์€ ์—ฌ๋Ÿฌ ๊ฐœ์˜ TVํ”„๋กœ๊ทธ๋žจ์„ ํ•œ ํ™”๋ฉด์— ๋„์›Œ ๋ณด๊ณ  ์‹ถ๋‹ค. Scenario : TV ์‹œ์ฒญ์— ์žˆ์–ด์„œ ๋ณด๊ณ  ์‹ถ์€ ๋‹ค๋ฅธ ๋‘ ์ฑ„๋„ ์ด์ƒ์˜ ํ™”๋ฉด์„ ๋ชจ๋ธ”๋ ›์— ๋ชจ๋‘ ๋„์›Œ ๊ฐ์ƒ ํ•œ๋‹ค.

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Use Case

Needs : ๋™์‹œ์— ๋ณด๊ณ  ์‹ถ์€ ์—ฌ๋Ÿฌ ๊ฐœ์˜ TVํ”„๋กœ๊ทธ๋žจ์„ ํ•œ ํ™”๋ฉด์— ๋„์›Œ ๋ณด๊ณ  ์‹ถ๋‹ค. Scenario : TV ์‹œ์ฒญ์— ์žˆ์–ด์„œ ๋ณด๊ณ  ์‹ถ์€ ๋‹ค๋ฅธ ๋‘ ์ฑ„๋„ ์ด์ƒ์˜ ํ™”๋ฉด์„ ๋ชจ๋ธ”๋ ›์— ๋ชจ๋‘ ๋„์›Œ ๊ฐ์ƒ ํ•œ๋‹ค.

Key Contents 1. ์ง€๊ธˆ ๋‹ค๋ฅธ ์ฑ„๋„์ •๋ณด์˜ ์ธ๋„ค์ผ ํ™”๋ฉด 2. Contents ๊ฐ€์ ธ์˜ค๊ธฐ(Smart TV์—ฐ๋™/Cloud) 3. ์†Œ๋ฆฌ ์ถœ๋ ฅ 4. Smart TVํ™”๋ฉด์œผ๋กœ ๋ณด๋‚ด๊ธฐ

Key Function 1. TV ๋‹ค์ฑ„๋„ ๋™์‹œ ์‹œ์ฒญ์ด ๊ฐ€๋Šฅํ•˜๋‹ค. 2. ์‚ฌ์šฉ์ž ์ž„์˜ ๋Œ€๋กœ ๊ฐ ์ฑ„๋„ ํ™”๋ฉด์˜ ํฌ๊ธฐ๋‚˜ ์œ„์น˜ ์„ ํƒ์ด ๊ฐ€๋Šฅํ•˜๋‹ค. 3. ์†Œ๋ฆฌ ๋“ค์œผ๋ฉฐ ๋ณด๊ณ  ์‹ถ์€ ์˜์ƒ์„ ํ„ฐ์น˜ํ•˜๋ฉด ๊ทธ ํ™”๋ฉด์˜ ์‚ฌ์šด๋“œ ์ถœ๋ ฅ์„ ํ•  ์ˆ˜ ์žˆ๋‹ค. 4. ํฌ๊ฒŒ ๋ณด๊ณ  ์‹ถ์œผ๋ฉด ๋ชจ๋ธ”๋ › ํ™”๋ฉด์—์„œ ๋ฐ”๋กœ TV๋กœ ๋ณด๋‚ผ ์ˆ˜ ์žˆ๋‹ค.

02 Multi Channel

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35

Use Case

03 Video Scrap

1. TV๋ฅผ ๋ณด๋‹ค๊ฐ€ ์•Œ๊ณ  ์‹ถ์€ ์š”๋ฆฌ๋ฒ•์— ๋Œ€ํ•œ ์ •๋ณด๊ฐ€ ๋‚˜์˜จ๋‹ค.

2. ํ•„์š”ํ•œ ์˜์ƒ์„ ์Šคํฌ๋žฉํ•˜์—ฌ TV์— ์ €์žฅํ•œ๋‹ค.

3. ๋˜๋Š” ์›ํ•˜๋Š” ์ œํ’ˆ(๋ƒ‰์žฅ๊ณ  ์Šคํฌ๋ฆฐ)์œผ๋กœ ๋ณด๋‚ธ๋‹ค.

4. ํ›„์— ์š”๋ฆฌ๋ฅผ ํ•  ๋•Œ ๋ƒ‰์žฅ๊ณ  ์Šคํฌ๋ฆฐ์œผ๋กœ ์Šคํฌ๋žฉํ•œ ๋™์˜์ƒ์„ ํ™•์ธํ•  ์ˆ˜ ์žˆ๋‹ค.

Smart TV Moblet User ๋ฐฉ์†ก ์ œ๊ณต

์Šคํฌ๋žฉํ•œ ์˜์ƒ ๋ณด๋‚ด๊ธฐ ๋ฐฉ์†ก ํ”„๋กœ๊ทธ๋žจ ์ €์žฅ ์„œ๋ฒ„

๋ฐฉ์†ก ๋ณด์—ฌ์ฃผ๊ธฐ

์Šคํฌ๋žฉํ•˜๊ธฐ Video Scrap

Keyword Informative, Connected

Needs : ์—ฌ๋Ÿฌ ๊ฐœ์˜ ์ „์ž๊ธฐ๊ธฐ๋“ค์„ ์‰ฝ๊ฒŒ ์ œ์–ดํ•  ์ˆ˜ ์žˆ๋Š” ๋ฐฉ๋ฒ•์ด ํ•„์š”ํ•˜๋‹ค. Scenario : TV๋ฅผ ๋ณด๋‹ค๊ฐ€ ์ข‹์€ ์ •๋ณด๊ฐ€ ๋‚˜์˜ค๋ฉด ์ด๋ฅผ ์Šคํฌ๋žฉํ•ด์„œ ์›ํ•˜๋Š” ์ œํ’ˆ์œผ๋กœ ๋ณด๋‚ด๊ฑฐ๋‚˜ TV์— ์ €์žฅํ•œ๋‹ค.

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Samsung Electronics VD UX Planning Group

Part6. Appendix

Form Concept Design

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01 Stand Type Speaker

TOP

FRONT

BACK

SIDE SIDE

Power

์ผ์ฒดํ˜• Stand

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THANK YOU